Nearly four months after losing their title sponsor, the Rose Bowl has reached an agreement with a new company to take over the prestigious “presented by...” slot.
According to the Associated Press, Vizio will become the new presenting sponsor for The Granddaddy of Them All beginning with the 2011 game and running through 2014. An official announcement will be made Wednesday.
Vizio, an HDTV and consumer electronics company based in Irvine, Calif., will replace Citi, which ended its seven-year relationship with the game back in June.
For the next three years, the game will officially be known as the Rose Bowl presented by Vizio, while the 2014 game will be referred to as the Vizio BcS National Championship Game.
“The Rose Bowl game by itself is an incredible pull,” said Randy Waynick, Vizio’s chief sales officer. “The fact that it’s going to be the BCS game is icing on the cake.”
The 2014 game will mark the 100th anniversary of the Rose Bowl.