ESPN completes purchase of Longhorns with $300 million deal


Back in November, the Texas Board of Regents gave UT president William Powers the authority to pursue the creation of the Longhorn Network.

That months-long flirtation reached its climax Wednesday, and presumably there will be many a UT official puffing on a Marlboro in the consummation’s money-green afterglow.

First reported by the Sports Business Daily Tuesday, and later confirmed by the Austin American-Statesman, Texas has reached an agreement with ESPN on a 20-year, $300 million deal that will create a 24-hour television channel devoted to all things Texas Longhorns.

As the agreement was negotiated by IMG College, the Longhorns’ multimedia rights holder, UT will actually realize annual compensation of roughly $12.5 a year from the ESPN deal after IMG takes their cut.  The first years, however, UT will be forced to “get by” on “just” $10 million a year.  Combined with the Big 12-ish’s network deals — UT’s share is not impacted by the new side deal with ESPN — UT stands to rake in at least $30 million a year just from those two deals.

“We see this as a very important part of sort of continuing to reinvent the models through which we do business,” Powers said. “This is reflective of being much more creative in how public higher education positions itself as we go forward, even aside from the athletics.”

Unbelievably, ESPN is paying $15 million a year — plus committing $400 million in production value according to the SBD — and will only televise one, maybe two football games a year.  Other programming on the Longhorn Network (ESPNUT?) will include, the American-Statesman writes, a larger but unspecified number of men’s basketball games and a variety of other men’s and women’s sports, including volleyball and swimming.  Then there’s this beauty:

Non-athletic fare is likely to run for about three hours a day and include musical performances, plays, and documentaries by faculty members and students, Powers said. Details are yet to be worked out.

“This will be high-level, entertaining cultural, music, scientific, Discovery Channel, History Channel kind of stuff,” Powers said. “And we have a team put together working on it, and that will be done in collaboration with ESPN.”

What, no “Austin City Limits” or “Walker, Texas Ranger” reruns?

The new network is scheduled to officially launch this coming fall.  As far as distribution is concerned, it’s expected to appear on basic cable platforms in Texas, Oklahoma and possibly parts of Louisiana, and in premium packages throughout the rest of the country.

In Baker Mayfield, Texas set to face yet another QB who wanted to be a Longhorn

Baker Mayfield
Associated Press
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Jameis WinstonJohnny ManzielAndrew LuckRobert Griffin IIIJ.T. Barrett. Oh, don’t mind me. Just recounting the number of quarterbacks with ties to the Texas football program that never received a sniff from Bevo’s famous snout.

Add another to the list, perhaps the most inexplicable of all: Baker Mayfield.

Mayfield played at Lake Travis High School in Austin, a powerhouse program in a state that specializes in them. Lightly recruited out of high school (he reportedly held only an offer from Florida Atlantic), Mayfield and his family reached out to the nearby program to see if they’d take him as a walk-on.

They said no.

“They told us he had five scholarship quarterbacks, so there wasn’t any need of ‘Bake’ coming out there,” James Mayfield, Baker’s father, told George Schroeder of USA Today. “I popped off that they had five scholarship quarterbacks that couldn’t even play for Lake Travis. That’s where our relationship stalled out.”

On one hand, it utterly boggles the mind why Texas would decline a successful high school quarterback willing to pay his own way on to the team, especially considering the state of the position at the time. On the other, one would see why Mack Brown‘s staff would pass on a kid with only an offer from FAU who says UT’s quarterbacks couldn’t start for his high school team.

Instead, Texas signed Tyrone Swoopes and Mayfield enrolled at Texas Tech. He won the starting job as a true freshman, transferred to Oklahoma, walked on and then won the starting job there.

And now he’s set to face the hometown team he at one time wished he could play for.

Mayfield has completed 88-of-135 throws for 1,382 yards with 13 touchdowns and three interceptions – good for a 178.52 passer rating, which ranks fifth nationally – while adding 138 yards and four scores on the ground. His counterpart, redshirt freshman Jerrod Heard, has connected on 42-of-76 passes for 661 yards with two touchdowns and two interceptions (131.74 passer rating) to go with a team-leading 67 carries for 318 yards and three touchdowns.

“As perverse as all this has been, he’s where he wanted to be,” James Mayfield said. “He’s living his dream. If he had to do it all over again, he’d do it, with the same outcome.”

Appalachian State announces five-year extension for head coach Scott Satterfield

Scott Satterfield
Associated Press

One day after it was revealed its head coach was the second-lowest paid in college football, Appalachian State announced a five-year contract extension for head coach Scott Satterfield.

“We have the right coach leading our football program in Scott Satterfield,” Appalachian State AD Doug Gillin said in a statement. “In nearly three years as head coach, he has stayed true to his convictions, built the program the right way and set Appalachian State football up for sustainable success both in the Sun Belt Conference and at the national level.”


Satterfield had earned $375,000 annually, ahead of only Louisiana-Monroe’s Todd Berry at $360,000 a year.

Satterfield, 42, is 14-14 in his third season at the Boone, N.C., school. He led the Mountaineers to a 7-5 mark in their debut Sun Belt season, and has the club at 3-1 to start the 2015 campaign.

“It’s exciting for my family and me to know that we’re going to be at Appalachian for the foreseeable future,” Satterfield added. “I’m living a dream by being the head coach at my alma mater and can’t wait to continue to work hard to help this program reach heights that it has never reached before.”