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Texas unveils revamped staff, ‘Longhorn Network’ logo

Longhorn Network Logo

An offseason rife with upheaval, from the coaching staff to the move to a deep-pocketed television partner, came full circle for Texas Sunday as the school went public with both a new on-field and off-field look.

Based on the early returns, Longhorn Nation — Presented by ESPN — might want to focus on the latter rather than the former.  Especially when it comes to the all-important quarterback position.

In 2010, and in his first year as the heir to the signal-caller throne vacated by current Cleveland Brown and future Super Bowl-winning QB Colt McCoy, Garrett Gilbert tossed 17 interceptions against just 10 touchdowns, playing a significant role in the startling 5-7  record a year removed from a title-game appearance.  Given the opportunity in a nationally-televised spring game to help begin to erase that nightmare first season, Gilbert apparently instead added to future night terrors.

Especially when you factor Gilbert working against the No. 2 defense into the equation.

Quarterback Garrett Gilbert — competing for the starter’s job with three others — struggled for much of his first few series despite being given almost every advantage imaginable. He worked with the first-team offense against backups on defense, and he worked with a wind instead of against it. Despite all of those things, he came up short twice in the red zone and unleashed a terribly underthrown interception.

Gulp.  Another McCoy, anyone?

On the other side of the ball, the Longhorns’ first-team defense allowed a unit quarterbacked by Case McCoy and featuring several walk-ons to mount a long touchdown drive.

Of course, it’s merely spring, a full five months ahead of the start of the 2011 season.  Nothing concrete can be learned from a vanilla-themed game.  Coming off an abysmal 2010 season, however, Gilbert’s performance is alarming to say the least.

On the positive tip, though, UT unveiled both their new network name and its accompanying logo.

Ahead of their spring game, the school announced that their TV network born of a nine-figure financial consummation with ESPN will be called — in a stroke of genius that nobody saw coming — “The Longhorn Network”.  For the $300 million the WWL will shell out over the next 20 years, the network will get…

…at least one exclusive football game, eight men’s basketball games, women’s basketball coverage of games not televised elsewhere, and Olympic sports coverage. There will also be pregame and postgame shows for football and basketball games, coaches’ shows for every sport Texas sponsors and other daily programming. Plans call for 200 events a year.

There’s a possibility that UT’s season opener against Rice will be broadcast on the network, which is expected to launch sometime in late August and before the early September opener.  No word yet on, given the current state of the QB position, whether the theme of that launch will be “Must-Flee TV”.

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8 Responses to “Texas unveils revamped staff, ‘Longhorn Network’ logo”
  1. burntorangehorn says: Apr 3, 2011 9:08 PM

    None of the QBs looked all that great, but I think McCoy and Wood looked the best today. GG didn’t seem to have improved. It’s hard to say what any of this means, considering that Texas just installed mostly new schemes on both sides of the ball, but QB definitely does not look like the strength of the team.

  2. thefiesty1 says: Apr 3, 2011 10:11 PM

    I almost had a heart attack when the first pass from Gilbert was an incomplete bubble screen. I can’t believe that useless play is still in the plybook.

    McCoy had better stats and looked comfortable despite the analyst complaining about his footwork.

    Gilbert did recover a little after two incompletions and an interception. Just like last year. The Horns have a long way to go and have to remove the bubble screen from the play book. It never works. It doesn’t matter if it’s first and ten, third and one or third and thirteen. It will not gain a first down.

    Come on Mack, I thought Harsin was going to change the offense.

  3. edgy says: Apr 4, 2011 8:43 AM

    thefiesty1 says:


    If they can find a receiver that can execute any other play then they might think about it.

  4. WingT says: Apr 4, 2011 10:19 AM

    nice looking logo

  5. edgy says: Apr 4, 2011 12:52 PM

    Man, just how much does this thumbs down mean to some people? Really, WingT, I see nothing wrong with the comment….Wow.

  6. WingT says: Apr 4, 2011 2:46 PM

    Edgy, I never look at Thumbs Up/Down – I could care less, lol

  7. WingT says: Apr 4, 2011 2:49 PM


    How much experience does the O line have?

    Also, how about the front seven on D? Are they experienced?

  8. mrcowpatty says: Apr 5, 2011 1:11 PM

    The logo would have looked better if they had bags of money hanging from the horns.

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