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Mountain West unveils new logo

MWC Logo

The Pac-12’s done it.  So has the Big Ten.  Now, with the conference set to add a handful of schools over the next couple of years while at the same time losing a pair this year and next, the Mountain West has followed suit.

At the MWC’s annual Board of Directors meeting in California Monday, the conference unveiled a new logo in the midst of what’s being described as a “comprehensive branding effort”.

“This initiative is emblematic of the evolution of our league,” commissioner Craig Thompson stated. “The overwhelming majority of the people we spoke to said the Mountain West is bold, feisty and highly competitive, and we strongly believe these qualities are reflected in our new brand identity and our new logo.”

And, speaking of the logo, here it is:

Eh, not too bad actually, and certainly much more pleasing to the eye than the effort put forth by the Big Ten.

“Our fans were right in noting that our evolving membership and geography reflect both ‘Mountain’ and ‘West’ equally,” Thompson said. “The logo is bold, strong and balanced just like our league. We like the fact that it’s instantly recognizable to fans on either side of the playing field.”

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8 Responses to “Mountain West unveils new logo”
  1. thekatman says: Jun 6, 2011 6:03 PM

    The Mountain West logo is as “butt ugly” as the Big Ten logo.

  2. htru02 says: Jun 6, 2011 6:17 PM

    Why did the steal the current Doctor Who logo?

  3. mrcowpatty says: Jun 6, 2011 7:14 PM

    Looks like it came from a cattle branding iron.

  4. pff says: Jun 6, 2011 11:00 PM

    old logo is much, much better

  5. phillyb6 says: Jun 7, 2011 7:06 AM

    I think it’s a pretty good looking logo. It’ll work from either side of the field, which is good for a fan/TV standpoint. Now, they just need to get some MWC games on TV/people in the stands…

  6. edgy says: Jun 7, 2011 9:53 AM

    I think that they’re going for a Coors sponsorship. :)

  7. overratedgators says: Jun 7, 2011 10:19 AM

    Huh. Same upside down as right side up. That will make it easy to read the uniform patches when their players get laid out by stronger competition.

  8. secdominance says: Jun 7, 2011 10:22 AM


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