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Updated: Alabama’s cease and desist letter to store owner made public

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A couple days ago, we noted that Alabama had quickly and quietly sent a cease and desist letter to the owner of a Tuscaloosa men’s clothing shop asking that the owner, named Tom Albetar, not use the likeness of any of the Tide’s student-athletes in his advertising, including running back Trent Richardson.

Neither the NCAA or the SEC was asked to be involved and the case appeared open and shut.

On the surface, that still seems to hold true.


Thanks to — the same site who noted that the NCAA’s investigation with Auburn was far from over — that cease and desist letter has been made public.

(Writer’s note: get your reading glasses on. The letter print is small)

In the letter, Mike Ward, UA’s Associate Athletic Director for Compliance, states, “It’s been brought to our attention that you are selling or distributing, for commercial purposes, items depicting current University of Alabama student-athletes, specifically, items autographed by current student-athletes.”

By writing the letter, Alabama is executing the specifics of NCAA bylaw, which states that if items such as autographs are sold for commercial use without the student-athletes’ knowledge, the student-athlete or institution must take steps to stop that activity.

So, for now, everything seems to be in order in Tuscaloosa; no athletes appear to have knowingly signed their name with the intention of it being sold. But given how things are rumored, speculated and sometimes uncovered in today’s media, whether it will stay that way remains to be seen.

UPDATED 1:42 p.m. ET on 7/25: also has a picture of Richardson signing a jersey with what appears to be a price tag and a name on the back. To reiterate, a player can’t sign a piece of memorabilia with the knowledge that it will be sold commercially. Likewise, a store cannot sell an item of memorabilia, such as a jersey, with the student-athlete’s name attached to it.

Whether that is what’s going on in this picture, we’ll let you be the judge. But it certainly raises a few eyebrows.

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41 Responses to “Updated: Alabama’s cease and desist letter to store owner made public”
  1. inagf2 says: Jul 24, 2011 11:04 PM

    There is a picture floating around Twitter of Richardson and Albetar at dinner together, FYI only.

  2. cp3themvp says: Jul 24, 2011 11:51 PM

    Oh, you mean OSU players aren’t the only ones selling autographs? Shocking. Good thing they are the only no income athletes with and tattoos or this could get ugly.

  3. florida727 says: Jul 25, 2011 7:05 AM

    Uncontrollable. How can you PROVE one way or another that an athlete signed something knowing it would be sold commercially? Unless the athlete signed multiples of an item (pictures, footballs, mini-helmets, jerseys, etc.) for the same person/entity, what a person does with a memorabilia piece cannot be controlled, nor can you hold the student/athlete accountable.

    Sports memorabilia is a $1 BILLION-a-year business in America. I wrote an eBook about it (“Signatures: Athletes & Autographs”).

    The Ohio State situation is different because it involved receiving something of value in exchange for their signed memorabilia (tattoos). Unless Richardson is now the best dressed student in Tuscaloosa, he can’t be found to be at-fault in this scenario. From an NCAA perspective, this really is an open-and-shut case, relatively speaking. All they need to do is check Trent’s closet.

  4. stoopwitzer says: Jul 25, 2011 8:03 AM

    nice plug… tool.

  5. jw731 says: Jul 25, 2011 8:26 AM

    They have also asked Tractor Supply Company to stop selling tree poisons a few weeks before the Iron Bowl…As they might fall into the wrong hands…..

  6. me6661973 says: Jul 25, 2011 9:17 AM

    hey trent we about got caught I can’t afford pay NCAA anymore. trent well while getting my spanking from sabin I told him you cant pay that much. NCAA prez heard it when he was coming in to get his gay loves too! They decided we better stop and make it look good you been ban not sell anymore!

  7. thompgk says: Jul 25, 2011 9:36 AM

    That letter doesn’t address any of the real reasons Alabama should be concerned right now.

  8. Spencer says: Jul 25, 2011 11:32 AM

    It’s interesting how every Alabama scandal is treated with a “nothing to see here, case closed” angle. If this were an Auburn player I doubt the media would be so quick to sweep it under the rug.

  9. Deb says: Jul 25, 2011 1:17 PM

    I can only imagine what kind of cobblers are turned out in Opelika because you Auburn fans can’t tell your apples from your oranges. Heaven knows what you’d do with a peach or a blueberry.

    Cam Newton’s dad admitted demanding $180,000 in pay-for-play from Mississippi State. After making clear his son would not play for less than six figures, he met once with Auburn and signed immediately. That is why rumors continue to swirl around Auburn. Cecil Newton is the only one you can blame for the scrutiny Auburn faces.

    The Tat5 at Ohio State sold multiple autographs and merchandise to a guy who then busted by the feds for other illegal activities. We know Terrell Pryor picked up at least $40,000 on these deals. When OSU became aware of these infractions, they covered them up–creating even more serious infractions. That is why OSU is in trouble. If their compliance department had addressed the issues when they first became aware of them, they wouldn’t be in this fix.

    Alabama learned a local clothing store was selling player-autographed merchandise. As required by NCAA bylaws, the compliance department questioned the player and issued an immediate cease-and-desist order. The school is following NCAA rules. Richardson could have signed jerseys without charging a dime, never knowing Albetar would try to sell them. If you don’t think stuff like that happens to athletes, you’re nuts. That’s one reason some pro players won’t even sign balls for kids–because they know the kids will turn around and sell them on ebay.

    As long as Richardson did not profit from the autograph sales, there is nothing to see here. Now we’ll wait to see if anything else comes out.

    Meanwhile, you Auburn fans should clean up the drool from all your salivating.

  10. Deb says: Jul 25, 2011 2:32 PM

    Awwww …. did the truth hurt?

  11. paulbrownsrevenge says: Jul 25, 2011 2:32 PM

    I’m sure Trent didn’t make a cent off of any of this Deb. Just like Alabama has always been a clean cut program.

  12. angelheartsbuckeyes says: Jul 25, 2011 2:33 PM


    Although I appreciated your open-mindedness during our turmoil, you are factually inaccurate.

    Terrelle Pryor did not receive 40K for his signatures and thus, you do not KNOW it. An ‘anonymous’ source says he witnessed these transactions–along with checks written by Dennis Talbot, HOWEVER none of that was substantiated–just like nothing in the Dorhmann SI piece and/or with the alleged car situation.

    Also, tOSU DID NOT COVER ANYTHING UP. This is evidenced in the summary report released by the NCAA last Friday–no FTM and no LOIC, thus no insitutional involvement.

    My beloved alma-mater was just publically excoriated for about eight months by every major sports outlet, so I know a thing or two about jumping to conclusions, thus my judgement is on hold.

    Good luck, you may need it. But hey, lets get real for a minute. You are the darlings of ESPiN, so you should be just fine.

  13. angelheartsbuckeyes says: Jul 25, 2011 2:36 PM

    Oh, and since we are comparing ‘scandals’, do you believe in coincidences?

  14. florida727 says: Jul 25, 2011 2:40 PM

    stoopwitzer says:
    Jul 25, 2011 8:03 AM
    nice plug… tool.
    Not a plug, shit-for-brains. Just means I know more about the business of sports memorabilia than you do. To paraphrase (look it up) Deb’s line, “truth hurts, huh?”

  15. Spencer says: Jul 25, 2011 3:09 PM

    Signing jerseys with the price tag still on? Yeah, I’m sure he thought no one was going to buy them. That makes sense.

  16. Deb says: Jul 25, 2011 3:19 PM

    @paulbrownsrevenge …

    From the moment the Tat5 incident was made public, the info released was that the players had traded tattoos and merchandise for autographs and cash. So far, the only thing alleged with Richardson is that the store was selling gear with his autograph on it. That’s a popular store in the middle of Tuscaloosa. If Richardson had sold the autographed stuff to that guy, I don’t think he would have been putting it on public display for sale. He probably figured that since Richardson had autographed something for him, it was his prerogative to sell it if he wanted. But I don’t know–and neither do you. That’s why I said we’ll have to wait and see what else comes out.

    As I’ve posted, I had no problem with the Tat5 trading their autographs for tattoos or selling their own merchandise and think it’s an idiotic rule. If the NCAA doesn’t want players to sell awards, etc., then those items shouldn’t be given to players until they leave their programs. I’m glad to see OSU has now made that a school rule; it should be an NCAA rule.

    It was an idiotic rule and a penny-ante infraction that was blown out of proportion because Tressel failed to report it. So far, Alabama is following the bylaws.

  17. Deb says: Jul 25, 2011 3:36 PM

    @angelheartsbuckeyes …

    To paraphrase a movie line, you and I are about to have a serious disagreement.

    First, I’ve read articles on CFT referencing $40,000 in connection with Pryor. If that was in error, it was an honest mistake, and I apologize. But no matter what the ultimate profit was, the Tat5 did sell their autographs and merchandise. They haven’t disputed that. So far there is no evidence that Trent Richardson sold his autograph.

    Second, those must be lovely drugs you’re taking, but yes, your coach did cover up the infractions, which is why he ultimately lost his job and why your school is on probation. Why you have suddenly decided he didn’t cover up those infractions … well, I’m not wasting my time on that. Alabama is acting according to NCAA bylaws.

    Third, I don’t care if it’s coincidence or not. It could be that the OSU scandal broke and some fan went “Holy Sh*t!” and called Alabama to say player-autographed jerseys were being sold at T-Town. I only care that Alabama reacted appropriately.

    Fourth, “evwybody wikes you best” is an infantile response. Investigative reports comparing Alabama’s infractions and punishment of a few years ago with similar infractions and punishment of other programs showed that Alabama received much stiffer NCAA penalties than other schools involved in more serious infractions. An analysis of the ESPN coverage of Saban’s departure from Miami shows he was villified for behavior that crossed fewer lines in switching programs than, say, Franchione or Tuberville. Most people aren’t even aware that Meyer did the same thing when leaving Utah.

    Even historically … it’s been well-documented that the press corps refused to award Alabama the national championship in 1966 because they were making a political statement.

    So this nonsense about Alabama being press darlings is just that … nonsense. Grow up. The press doesn’t have darlings. They’ll feed off any carcass that will get them ratings and page clicks.

  18. Deb says: Jul 25, 2011 3:37 PM

    @Spencer …

    And how do you know the price tage was still on?

  19. Deb says: Jul 25, 2011 3:47 PM

    Oh, thompgk …

    I’d only worry if Alabama weren’t complying with the rules. Looks to me like you Auburn fans are the ones worrying … about Bama topping the polls while you guys are back on the bottom searching for another wunderkind to bribe.

    And the OSU fans are just praying for someone to take the heat off …

    Sticking pins in Bama dolls should keep all of you occupied. But unless some new info comes out, I will be busy with free agency. Yee-haaaa 😀

  20. angelheartsbuckeyes says: Jul 25, 2011 4:46 PM


    You and I are kindred spirits, so I am going to repress my natural instinct to go all ‘edgy’ on you, however, saying things like ‘grow-up’ and whatnot may have you mistaking my kindness for weakness.

    You misunderstand. tOSU DID NOT COVER ANYTHING UP. Do I need to say that again? Jim Tressel on the other hand did. My point is that you said the following:

    “When OSU became aware of these infractions, they covered them up–creating even more serious infractions. That is why OSU is in trouble. If their compliance department had addressed the issues when they first became aware of them, they wouldn’t be in this fix.”

    This is simply untrue. tOSU DID NOT, repeat DID NOT cover anything up. Read the summary response from the NCAA and it will tell you as much. When JT’s e-mails were found, compliance did exactly what they were supposed to do–and they didnt wait for another school to get into trouble for doing it before they acted either. I find it laughable that on the SAME day as our scandal broke, Alabama discovered this issue, drafted a c&d letter and sent in all on 12/10/10. Just sayin’.

    I am not being infantile when I suggest that the SEC does not get the same negative press from ESPiN as tOSU does. Thats stating a fact. Just because you dont agree doesnt make it any less true.

  21. Deb says: Jul 25, 2011 5:53 PM

    @spencer …

    Well, I guess it would help if I’d read Ben’s updates before asking how you knew the shirt had a price tag on it. Sorry about that.

    Of course, we still don’t know that’s a price tag or that Richardson knew he was violating NCAA rules. The OSU vendor was a tattoo artist, not a clothier, and his merchandise sales were under the table. But T Town is a popular local clothing store, and this merchandise was on public display. It’s hard to believe Richardson or the store owner would have done that knowing it would jeopardize his eligibility or cause problems for the program–which could kill T Town’s business.

  22. Deb says: Jul 25, 2011 6:08 PM

    @angelheartsbuckeyes …

    I’d never mistake kindness for weakness. Some of the kindest people I know are the strongest. I appreciate that you’re choosing to be less abrasive than I was. I’d have made the same choice dealing solely with you, but it’s a lil crowded in here. Sorry, but you suffered from the bad company you were keeping :)

    Yes, it was Tressel’s coverup, not the university’s–that’s one reason I’ve defended OSU. But now fresh allegations suggest others beyond Tressel knew of the infractions and scapegoated the coach. Because I’m just not sure at this point what’s true and what isn’t, I said OSU covered up the infraction. Technically, that is accurate because Tressel represented the university, even if he acted alone.

    Given these new allegations, no one knows whether OSU reported the situation as soon as the administration learned of it. And you certainly don’t know Alabama didn’t. I’m not a huge believer in coincidence but was once involved in an extremely bizarre event that did turn out to be a series of unrelated coincidences–so it can happen. Or it could be just as I suggested–that the news coverage of OSU prompted a fan who’d seen the autographed items for sale at T Town to give the university a heads-up. Or maybe it prompted Richardson to come forward. Perhaps Alabama was already investigating the situation and decided to act immediately when the OSU story broke. We simply don’t know at this point.

    As for ESPN, you didn’t say “the SEC,” you said Alabama. Some Auburn fans–who would also benefit from any ESPN SEC bias–constantly whine at me that the media plays faves with Alabama. That’s why I reacted as I did. The media is a big fraternity of vultures that doesn’t play favorites. ESPN is just one small faction of the media. You Big 10ers complain that ESPN favors the SEC. Maybe that’s true. I used to love ESPN, but no longer trust the network and rarely watch it. So I really can’t say. But if you all feel they’re biased, you should stop watching them, too.

  23. Spencer says: Jul 25, 2011 6:14 PM

    I looked at the picture, which to me clearly has a tag on it. Look at it yourself. If you want to argue that it’s merely a tag shaped piece of paper attached to a jersey, go right ahead.

    I don’t find it hard to believe that Richardson knew it would be sold or that the store owner intended to sell it. It’s actually more far-fetched to believe the opposite is true.

  24. buckeye044 says: Jul 25, 2011 6:49 PM

    Can’t we all just get along.

  25. Deb says: Jul 25, 2011 6:49 PM

    @Spencer …

    I’m not arguing that it has a tag on it. I see the tag, which I assume is a price tag. And I don’t doubt that it was intended for sale. What I’m questioning is whether these two dolts knew that would jeopardize Richardson’s eligibility or the program.

    I could see Albetar asking Richardson to sign some jerseys for him, not realizing that was a no-no. And I could see Richardson saying “Sure, dude,” and signing them, either not realizing it would be a problem as long as he didn’t personally profit from it.

    I tried to get an autographed football to auction to benefit a transplant patient and discovered I couldn’t. But I didn’t ask a player who might have said okay. You have no idea why Richardson signed the shirt. But it would have been colossally stupid for him to do it for personal gain knowing the shirt would be on display at T Town where anyone could see it and report him. I’m not saying Bama players are too good to do that kind of stuff–but it’s the kind of thing people do under the table, not in storefront windows.

    The same for the store owner. Did you see his photo? That sleaze in Ohio was a drug dealer and couldn’t have cared less about OSU. But this guy is a Bama fan. He wouldn’t publicly jeopardize the program to sell a couple of t-shirts. And he would know if he hurt the UA program, it would kill his business. Most people are normal, but you always have a few Harvey Updykes and who knows what they’d do?

  26. Deb says: Jul 25, 2011 6:51 PM

    @buckeye044 …

    I can get along with the OSU folks, but I’m not promising anything where Auburn is concerned 😉

  27. Spencer says: Jul 25, 2011 7:41 PM

    @buckeye044 – No. This is SEC football. “Getting along” would defeat the entire point.

    @Deb – It’s obvious that the store owner had a long and profitable relationship with members of the Bama team, I agree with you there… And if the media decides to maybe follow up on all of this and keep digging instead of burying it as usual, so much the better. I find it fascinating that the c&d letter was sent immediately after the tOSU thing blew up, and once this story broke the store has since yanked its facebook down and tried to scrub all other online evidence of these completely innocent goings on from the internet. We’ll see what happens. The truth has a way of coming to light, sooner or later.

  28. Deb says: Jul 25, 2011 8:51 PM

    @buckeye044 …

    We SEC fans only get along with each other when we’re facing off against you Big 10 types 😉

    @Spencer …

    Like I keep telling people, the media has no ally but itself and getting readers, viewers, and page clicks. If they smell blood in the water, they’ll go after it. I’ve already posed several suggestions for why Bama may have sent that c&d letter when it did. If I were watching that unfold and had seen an autographed Bama shirt for sale, I’d have been on the phone. As for the store taking down it’s promos, that’s probably overkill, but would you want to own the store that might jeopardize Richardson’s eligibility? Some of these fans are crazy.

    I think people are capable of doing just about anything for money, power, homerism–you name it. But I’m still having trouble believing Richardson would have sold his autograph for public sale knowing the potential penalty. It was a fluke that the OSU players got caught. Guys usually do this stuff on the down low. But you’re right … things have a way of coming to light.

    Well, I’ve made my appearance and said my piece. Hope it’s all innocent. If not, I hope Alabama has crossed all the t’s and dotted all the i’s … and that T Town is well-insured 😉 If anything new comes out, I’ll comment but this is no time for beating the horse of speculation. The boys are back!!!! We have free agents to acquire and camp starts Thursday. And right at this moment all is right with the world!!!!!!!! 😀

  29. mike2347 says: Jul 25, 2011 11:30 PM

    Check out,looks like owner of t-town had side line pass to Alabama games and J.Jones had more suits while in college than most people have owned in their entire lives.

  30. iamrpj says: Jul 26, 2011 11:48 AM

    You make the call…

    What is worse, trading your OWN possessions that you have earned OR signing someone else’s possessions that just happens to have a side line pass to games so they can make a profit. Obviously, both are NCAA violations that should lead to game ineligibility but I wonder where the uproar is about players at Alabama doing this?

    I want to know who signed them, who knew about it, how many were sold at what cost and if there is any cover-up. The precedent has been set for these types of investigations by the media and the NCAA. Where are they now?

    Isn’t it funny how you don’t see this or can even find it on the ESPN website. Striking isn’t it? No, there isn’t any media bias at all.

  31. Deb says: Jul 26, 2011 1:53 PM

    @iamrpj …

    I just ran a Google search and came up with ESPN links for this story, so that ESPN bias may just be a figment of your imagination. At any rate, as I keep posting, ESPN is not the totality of the media except in your pea brains. The rest of the media has reported as much on this as CFT has. Much as it pains you Auburn and OSU types, they can only report what’s there. And so far, the only thing that’s there is a release of the c&d letter and a couple of photos. The rest is just a lot of wishful football fans hoping for a program to get into trouble. That may happen … but it will unfold in its own good time, not yours.

    According to the B’ham News–whose editor is an Auburn grad, so I guess you’ll accept that he’s not biased in favor of Alabama–T-Town only had one signed jersey from Richardson on display, not for sale. The rest of the memorabilia on display was from past players. A sign on the store advertised that signed memorabilia was for display purposes only. The store sells menswear, not memorabilia. I frequently eat at a restaurant in Tuscaloosa that has signed memorabilia on the walls. That’s okay as long as the players aren’t getting paid or receiving special discounts in exchange for their autographs. The store displayed Alabama memorabilia and player photos on its Web site. Most people who are breaking the rules don’t freely advertise the fact. They’re trickier than that … like Cecil. Yeah, he’s taken the site down now that he’s being set upon by the rabid hounds from Opelika. So would I.

    The store has a longstanding relationship with the University, not with individual players. And “high-end” or “upscale” is in the eye of the beholder. When you talk to me about a high-end men’s clothing store in relation athletes, I’m thinking $2,000-$5,000 suits. Apparently the prices at T-Town are more in the Men’s Wearhouse range.

    This may end up being a problem for Alabama. We’ll see. But if it is, it will be because the players actually broke some rules … not because you clowns wish it were so. If that happens, I’ll take the lumps and leave the “poor me, everybody picks on us” whining to the Tigers fans. You’re sooo good at it. 😆

  32. mike2347 says: Jul 26, 2011 5:32 PM

    Clowns huh? Thanks for the high school flashback.[class of 74] Don’t wish trouble for no school,never have.Just posted a link and my thoughts on how a kid who says his mom worked at a chicken joint can afford the 16 different suits in pics on that site,and the pics of the store owner on the bama side lines.Like it or not,just doesn’t look right.Only SHOTS i take at another school is michigan and that”s with my co-workers who are fans of “meat chicken”,and their shots of TOSU are suckeyes and luckeyes,never gets personal. Don’t mind you defending bama,just the name calling when others have different opinions.I’ve lived in LA., Miss. for short periods[went to Deiverbille]spelling off? long time ago. Great people,just different life styles.Can’t see making fun of them as you have me and others.Maye cause i’am not as educated as you?What ever floats your boat

  33. pricecube says: Jul 26, 2011 7:46 PM

    you wrote:

    “The store has a longstanding relationship with the University, not with individual players.”

    youtube begs to differ

    This just beyond stupid … This Tom Albetar idiot is going to get your program in so much trouble. Even it was all above board, which is hard to imagine, this looks bad. I just cannot believe they put his crap all over youtube and facebook. My condolences.

  34. pricecube says: Jul 26, 2011 8:00 PM

    Oh one more thing … I am wondering how long it will take for someone to realize they should take all of these ads off of youtube… and further more I wonder how many AU fans will have gone to keepvid and saved them all… What destroyed the old Southwest Conference was the incredible acrimony between the rival schools. They all started turning each other in. Hopefully mutually assured destruction will act as a deterrent for the SEC.

  35. pricecube says: Jul 26, 2011 8:09 PM

    This is crazy..

    Are we supposed to believe that these guys want to hang out at a clothing store and sign autographs for hours because they are all big fans of Tom cause he is such an awesome habedasher.

  36. Deb says: Jul 26, 2011 9:11 PM

    @mike2347 …

    Hon, to me silly stuff like “clowns,” “pea brains,” and “lemon-sucking dipsticks” is good-natured smacktalk. It’s hard to take that kind of thing seriously. I’ve had people on PFT call me “cunt,” “bitch,” “whore,” and worse (yeah … worse) simply because I expressed an opinion they didn’t like or just because I’m female. That was name-calling. I’ve had people on CFT rage at me to get off the boards because they don’t like my personality and give me thumbs down even because my family survived the Tuscaloosa tornado. That is getting personal.

    I’ve never hoped a program gets into trouble, wish injury on a player, hounded fans of a program about their troubles (unless they keep posting untruths), or been a bad sport in defeat. And I’ve defended programs even when I didn’t like them. I don’t like OSU, but have defended them from the beginning in the Tat5 situation. I defended Auburn and Cam Newton until Cecil confessed to soliciting MSU. I still defend Cam as an athlete and you won’t see me referring to him by nasty nicknames. He’s a great athlete who beat my team on the field where it counts.

    So I really don’t get why people like you get your noses out of joint when I talk a lil smack on the football blog. I don’t notice you all posting lectures when anyone else does it.

  37. Deb says: Jul 26, 2011 9:24 PM

    @pricecube …

    Got that bit about the university’s relationship from an article … and to be honest, thought it explained why the players were doing all this stuff. Figured maybe that’s where the university sent them to get their suits because they each need one, and some of them would be hard to fit.

    Could the university get some kind of group discount for all the players to buy their suits at T-Town? Would that be an improper benefit?

    My confidence in Saban isn’t because I think he’s an angel but because I always thought he was smarter than this. If the players were getting improper benefits, surely all these people wouldn’t have been so stupid about advertising it publicly. Good grief :roll:

  38. Deb says: Jul 26, 2011 9:26 PM

    @pricecube …

    If we are this stupid … we deserve what we get :)

  39. lakesidegator says: Jul 27, 2011 7:13 AM

    Death penalty.

  40. Deb says: Jul 27, 2011 12:27 PM

    Awww, lil gator fan. You just keep on dreaming 😆

  41. ladyhuckleberry says: Jul 30, 2011 8:31 AM

    As an LSU fan you guys kill me with this going back and forth. Is it any wonder that AU and Bama have such “love” for one another? Geesh, the way you guys crucify one another makes me wonder who’s got the upper hand.

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