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Inspiring, uplifting: Iowa-Nebraska to be dubbed ‘The Heroes Game’

The Heroes Game I

Of course it will.  That’s what happens in the land of “Leaders” and “Legends”.

Snideness at the insufferable pretentiousness of the Big Ten aside, this is, and despite what’s to come from out of the keyboard in a couple of paragraphs, actually a pretty honorable and classy endeavor two members of the conference will undertake.

As members of the (chuckle) Legends division of the newly-split Big Ten, Iowa and Nebraska will face each other annually in what the conference and the schools hope will grow into one of those classic Midwestern football rivalries.  In what’s perhaps an effort to jump-start any potential rivalry, the schools announced Friday morning that the contest will become the 14th “trophy” game in the Big Ten, and, as you probably gleaned from the headline, will be dubbed “The Heroes Game”.

Here’s the press release explaining the idea behind the name:

And, while the goal is the same as other “trophy games” – win the struggle on the gridiron and claim the trophy — the Hawkeyes and Cornhuskers won’t use their annual meeting to determine ownership of football bragging rights for the Corn Belt exclusively. Instead, they will use the national stage that will be Nebraska’s Memorial Stadium or Iowa’s historic Kinnick Stadium each autumn to honor citizens of their respective states who are, according to Webster’s Dictionary, “admired for their brave deeds and noble qualities,” and they intend to work with a partner to do a good deed of their own.

The institutions plan to honor one citizen of Iowa and one citizen of Nebraska prior to each Heroes Game for their extraordinary act. These heroes will be nominated by friends, neighbors or co-workers and will be guests of the two teams at the game where they will be honored on-field during game day. Each will also have their name and hometown etched on the to-be-created Heroes Game trophy.

There’s no mention in the release as to whether Bette Midler will be involved in the game.  Or if the name “Farmageddon” — thanks Twitter — was ever a consideration.  Or if state regulations require corn to be part of the to-be-created trophy.

(Writer’s note: Yes, I know.)

In more serious and somber news involving “The Heroes Game”, it will be title sponsored by the supermarket chain Hy-Vee.

“We believe that the people of Iowa and the people of Nebraska are very much alike in many ways.  Both believe in an honest day’s work, the importance of community and family, and both love college football and their football heroes.  We also know there are citizens of our states doing exceptional things every day and we think they are deserving of some recognition and we look forward to using this game to do that,” said Nebraska athletic director Tom Osborne.

“There’s little doubt that the football game between Iowa and Nebraska will have the full attention of our fans and fans across the country.  In fact, in our state it’s been a topic of significant discussion for our fans since the official announcement of the expansion of the Big Ten last year.  So, to have the opportunity to work with our friends at Hy-Vee and our new friends at Nebraska to channel that energy into support for something as deserving as the American Red Cross efforts is exciting,” said Osborne’s Iowa counterpart, Gary Barta.

Additionally, and as you can see sprinkled into the body of this post, the game will have logos and everything, which makes things about as official as it can get.

The first “Heroes Game” will be played on Friday, November 25 — the day after Thanksgiving — at Nebraska’s Memorial Stadium.

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16 Responses to “Inspiring, uplifting: Iowa-Nebraska to be dubbed ‘The Heroes Game’”
  1. bradentonbuc says: Jul 29, 2011 9:00 AM

    Makes me want to puke! It’s the Corn Bowl, plain and simple. And no one outside of Iowa and Nebraska will give a s**t.

  2. huskersrock1 says: Jul 29, 2011 9:12 AM

    This is stupid. The Iowa game is just another game. Bring on Penn State!

  3. bgtietz says: Jul 29, 2011 9:38 AM

    This is just another way to involve a corporate sponsor and make another buck! How about a name like The Black Friday Showdown, representing Nebraska’s black shirts and Iowa as black and gold. Can be held on the day after Thanksgiving every year!

  4. latrobe21 says: Jul 29, 2011 10:03 AM

    Someone should have thought of this as a bowl game – to replace/rename ANY of the rediculous, insignificant bowls – if this much is going to be made of it. A noble purpose . . .


    You have no idea how thrilled I am, and all PSU alum are, that Nebraska is our permanent cross-division game. Nebraska and Alabama fans are the classiest, most proud and supportive fans in all of college football. CAN’T WAIT for Nov 12.

  5. pricecube says: Jul 29, 2011 1:34 PM

    I miss the days when teams battle over a trophy like a bourbon barrel, a giant wooden spoon or anvil… The Heroes Game? Lame.

  6. frug says: Jul 29, 2011 1:54 PM

    I don’t care. I’m still calling it Farmageddon.

  7. highdef2012 says: Jul 29, 2011 3:11 PM

    I like the basic premise- The Hero’s Game. Cool. But, although there are a great many public individuals from each state very deserving of recognition, I think it’d be more appropriate and educating if the “hero” was actually a former player of either or both teams who has made a community or national impact after leaving his school. That would not only encourage player participation in their communities, but it would recognize and enrich the history of the college in a national forum.

  8. centexhorn says: Jul 29, 2011 4:26 PM

    Are there really that many heroic people in Nebraska and Iowa? Or people in general? Nobody lives in those states, right? They’ll be honoring regular Joe Schmoes for getting cats out of trees and stuff. Very quaint.

  9. sportsdrenched says: Jul 29, 2011 4:41 PM

    The problem with Farmageddon is it’s not unique to Iowa & Nebraska. You could call any match up between state universities in the center of the country Farmageddon.

    I also agree if you going to have a “Trophy Game” Said trophy should originate from some on campus Shinanigans between the two schools, or some historical shinigans between the two states.

  10. huskerzfan says: Jul 29, 2011 6:54 PM

    @ centexhorn

    You’re right, Warren Buffet is a meaningless Nebraska native who still lives in Omaha. Only one of the 3 richest men in the world, and is one of a handful of people on this planet that can make waves amongst Wall Street investors.

    Texas arrogance is strong in this one, yes.

  11. mdnittlion says: Jul 29, 2011 9:40 PM

    @ bgtietz

    Love the title “Black Friday Showdown” I will do everything I can so ESPN calls it that at least once during the game.

  12. mrcowpatty says: Jul 30, 2011 12:24 AM

    If you look at the Big picture, it will look like a playoff game year in and year out.

  13. sportsbastard says: Jul 30, 2011 4:25 AM

    Typical nub arrogance. Calling it “the felons game” would be more fitting

  14. eslaught says: Jul 30, 2011 11:59 AM

    I am really excited. I was born and raised in Iowa and am proud to be an Iowa fan. The fact they are going to recognize heroes instead of a giant hammer, whiskey barrel, or others is great. Other schools should take note.

    obviously the writer of this story has never been to the midwest, Hy-Vee does alot for the communities in the area, a great sponser for this game.

    everyone considering it the corn bowl just shows they are an uneducated, pretentious douche bag.

    @highdef2012: I completely agree

  15. waynefontes says: Jul 31, 2011 12:11 PM

    I’m glad Nebraska is in the Big 10..11..12. They’re a good fit.

    I think it will lead to some good rivalry games. Nebraska is a storied program. It will be fun to see them play Penn State, Iowa, Michigan and Ohio State on a regular basis.

    That being said, since it’s the “Heroes Game”… will Lawrence Phillips do the ceremonial coin toss via satellite from Cell Block D?

  16. matthewinwisconsin says: Aug 5, 2011 1:07 PM

    Good idea to have rivalry game. But I have to agree that the Heroes theme is a bit lame. “Heroes” does not identify the two schools involved, and that is extremely important part of naming the game. It just seems like “reality TV”. All contrived and not “real” at all. Sorry, but forever more I will be refering to the Iowa – Nebraska game as the CORN BOWL. Why not? Been there, and I saw a lot of corn. Bugeaters Bowl would have been fun.

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