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WVU AD asks fans not to wear F-bomb shirt

So, uh, yeah. Someone at West Virginia’s season-opening game against Marshall wore a shirt that said “West F---ing Virginia”.

Unfortunately for you all, this here is a family site, and I cannot display the image of the aforementioned attire -- which can be found at your local department store next to the tuxedo shirts and across from the Dale Earnhardt Jr. memorabilia -- nor can I really link to it.

Thankfully, there is an alternative.

But I digress...

In light of the incident, WVU athletic director Oliver Luck has sent out a letter asking that all fans who attend the Mountaineers’ next home game against LSU be on their best behavior.

Here it is:

Mountaineer fans:

During the opening game of the 2011 WVU football season, one of the ESPN cameras showed a young man wearing a blue t-shirt with “West F##### Virginia” on the chest. Based on the TV rating of the game, this picture was seen by at least a few million people around the country. I think you would agree with me that this is not the image of our University and our state that we want to promote.

I would like to ask you to help me convince people who are wearing these t-shirts to reconsider their choice of attire. I recognize that the First Amendment protects free speech, and as a lawyer, I am more than familiar with the decision of the United States Supreme Court in the landmark 1971 case, Cohen vs. California, which is the law of the land regarding public institutions (like WVU) and protected speech. But as my dad used to tell me, ‘just because it is legal does not mean it is right.’ And I certainly believe that people wearing these offending t-shirts at Mountaineer games, or anywhere else, for that matter, are damaging the reputation of our state and its flagship institution of higher learning.

I would like to request that if you see someone wearing one of these t-shirts that you politely ask him or her to change or to cover it up. Even wearing it inside-out would be an improvement. As you know, we have a big home football game against LSU coming up next Saturday and we would like to present a more favorable image to the millions of football fans from around the country who will be watching the game. Be polite, be courteous, be friendly-but do speak up.

Thank you for your support of the Mountaineers!

In a completely unrelated story, a source close to the situation has informed me that the beer sales at Mountaineer Field are going just swimmingly, thank you.

But in a more directly related, serious tone, all eyes could very well be the WVU-LSU game on Sept. 24. The Big East recently noted that ESPN will exercise its option for a six-day window to announce the specific network (ABC, ESPN, ESPN2) and time for the matchup, meaning it could be the featured game for Saturday Night Football if both LSU and WVU win this weekend.