For two summers, it’s been the same story: the Big 12 was dead before it wasn’t.
For two summers, in the eleventh hour, action was taken to keep Texas and Oklahoma from going west to the Pacific. And, for two summers, the rest of the college football world held its breath while it all transpired.
Thank goodness we were able to exhale when we did. I think I was starting to lose consciousness.
Although it’s nowhere safe to go back into the water yet — this round of conference realignment is far from over — it feels good that we can return to some sanity for a few hours. I don’t know if that was going through the minds of Pac-12 university presidents and chancellors when they unanimously decided to keep the conference as is, but I am sure it’s a pleasant calm in otherwise stormy seas.
Enjoy it while it lasts. Bask in the warmth that, for once, it wasn’t all about the money or the media footprint. If it truly was, Pac- 12 commissioner Larry Scott would have forced the Longhorn Network down the throats of his residents like Robitussin just as he would have welcomed suddenly temperamental Oklahoma.
Sometimes, we learn the most about how to improve ourselves by not getting what we want. We still don’t know for a fact that Oklahoma wanted to go to the Pac-12, although we can connect the dots, but the Sooners might be better off for getting a prompt rejection.
Maybe Texas was served right to be told their network baggage was too much to handle.
Pretty girls need to be knocked down a peg or two, ya know.
The Pac-12 showed it wasn’t all about ego. Texas and Oklahoma may have received the memo.
A Big 12 source has told the Associated Press that officials from Texas and Oklahoma plan to meet in the next few days to outline a plan that would keep the two in the Big 12 for the next five years. Considering the Longhorns and the Sooners hold the key to the Big 12’s future, such an agreement would be refreshing in a time where more has been communicated over the phone than face-to-face, eye-to-eye.
If UT and OU can agree to stay in the Big 12, the next step is for the Big 12 employ equal revenue sharing. Adjust the bylaws; gather the lawyers; do whatever it takes to make sure everyone from Texas to Iowa State gets an equal cut of the pie.
I’ve never been a huge supporter of equal revenue sharing because I don’t think schools and athletic programs are created equal. If Oklahoma goes to a BCS bowl four out of every five years, it makes zero sense to me to give Kansas an equal cut of conference payout.
But, these are difficult times that call for sobering adjustments. It’s no coincidence that the three most powerful and stable conferences in the country — the SEC, the Pac-12 and the Big Ten — share revenue equally.
It also helps they have three of the largest TV contracts.
Third, the Big 12 needs to go in a new direction once Dan Beebe’s new contract extension ends, not solely because of Oklahoma’s demands, but because everyone in the conference needs a change. Last month, I said Beebe did a good job holding the Big 12 together last summer. I may have *mumblemumblemumble* little misguided *mumblemumblemumble* sorry *mumblemumblemumble*.
It’s tough to change old habits, and Beebe catered to Texas last summer, plain and simple. We’ve seen very clearly that’s no way to keep the Big 12 together.
But to keep college football from spiraling further into nonsense, the Big 12 needs to stick together. It may not keep some conference shifting from happening — the Big 12 might even be the one who expands — but the whole four 16-team superconference hellraiser has in no way been good for college football.
Unless, of course, someone can explain how breaking rivalries and using media markets as a benchmark for admittance are the bees knees. In that case, I’m all ears.
The good news is that it doesn’t have to be like that. The likes of Oklahoma and Texas have recently used their brands and successes for their own benefit; they have the chance to use it for the good of the game.
Now there’s power anyone should want.