Skip to content

LHN angering more than Big 12 members

Longhorn Network Logo

The Longhorn Network has proven to be a negotiating snag over the past couple months in keeping certain members of the Big 12 in conference (re: Texas A&M), and in fully allowing the Longhorns from moving to what would have been the Pac-16.

As a potentially lucrative $300 million deal, the LHN has been viewed more as the “One Upper” character,  Penelope, from “Saturday Night Live” in the eyes of the remaining Big 12 than a source of third-tier TV revenue. That annoyance felt by all those not labeled “UT” appears to have carried over to at least one regional television network as the LHN begins to show high school highlights on programs.

While the full-scale airing of high school games is still on hold, the LHN can still pursue the broadcast of highlights, scores and stats from high school events. Last Thursday, the LHN showed a YouTube clip of a game from New Jersey. No stats or scores were shown.

But Kirk Bohls of the Austin-American Statesman reports that the LHN’s VP of Programming, Dave Brown, has asked four Texas TV affiliates in Austin, San Antonio, Houston and Dallas to trade their HS highlights segment for a two-minute, LHN-produced clip of highlights that the Texas/ESPN-based network has put together.

One affiliate, KTRK in Houston, has obliged; KSAT in San Antonio, however, was appalled.

We were really insulted that (the Longhorn Network might think) we’d just roll over for them,” a producer at KSAT told Bohls. “Now if it had been ‘Hard Knocks’ material, that’d have been different. Once we looked at it, we said thanks, but no thanks.”

In August, the NCAA decided to put youth programming on conference and institution-affiliated networks on hold. The NCAA is expected to review the idea for the next six to nine months, at which point an official “ruling” is expected to be given on the airing of youth programming.

Permalink 15 Comments Feed for comments Latest Stories in: Baylor Bears, Big 12 Conference, Iowa State Cyclones, Kansas Jayhawks, Kansas State Wildcats, Missouri Tigers, Oklahoma Sooners, Oklahoma State Cowboys, Rumor Mill, Texas A&M Aggies, Texas Longhorns, Texas Tech Red Raiders, Top Posts
15 Responses to “LHN angering more than Big 12 members”
  1. thesecplaysforkeeps says: Sep 26, 2011 12:18 PM

    *Yawn* Boring

    Once CBS breaks up the SEC contract to give each team more games, and cancels the non-SEC games in the future, we won’t be having this conversation


  2. burntorangehorn says: Sep 26, 2011 12:56 PM

    Ben, I know you don’t want to let facts get in the way of your crusade on LHN, but aggy made the decision to leave the Big 12 long before the LHN came to be. Their president, Bowen Loftin, said exactly that. Their departure has zilch to do with the LHN, and they simply timed their announcement so that they could use Texas as a scapegoat. Looks like you’ve bought into it.

  3. thesecplaysforkeeps says: Sep 26, 2011 1:14 PM


    You could not be more wrong. TAMU decided to leave after the LHN was thought-up. TAMU admits it.

    Doesn’t matter, TAMU will join the powerful SEC. With the recruiting help, TAMU will soon be the talk of Texas. UT will be on the decline, mark my words.

  4. Ben Kercheval says: Sep 26, 2011 1:35 PM


    I have no problems with the LHN at all. I’ve made that very clear before. And I didn’t state A&M wanted to leave because of the LHN; I said the LHN has cause a snag in any chance of keeping the Aggies in the Big 12, which it has because Texas won’t flinch (and at $300M, I don’t blame ’em).

    I agree with you: the A&M ship sailed long before the LHN. I did not state otherwise.

  5. gorilladunk says: Sep 26, 2011 1:35 PM

    @sec…The only talk of Texas regarding A&M will be in regard to their regular “midde of the pack” finishes. Hell, they can’t win the Big 12 championship, what makes anyone think they can win in the SEC west? If finishing at .500 every year makes them the talk of Texas, it will only be because they will have become a punch line. There’s always track season, right Ags?

  6. thesecplaysforkeeps says: Sep 26, 2011 1:47 PM

    @ gorilladink

    By “Talk of Texas” I hope you understood I meant TAMU will be better than UT. I don’t care where TAMU finishes in the West. They’ll still be better than UT and will earn more $$$ from revenue sharing because the SEC stands for SUPERIOR and ELITE CONFERENCE.


  7. burntorangehorn says: Sep 26, 2011 2:18 PM

    Ben, you’ve reported a lot of stories that have given a lot of readers the false impression that the LHN was what drove away aggy. Anyway, their misinterpretations are their own faults, so point noted.

  8. burntorangehorn says: Sep 26, 2011 2:19 PM

    thesecplaysforkeeps says:
    Sep 26, 2011 1:14 PM

    You could not be more wrong. TAMU decided to leave after the LHN was thought-up. TAMU admits it.

    Doesn’t matter, TAMU will join the powerful SEC. With the recruiting help, TAMU will soon be the talk of Texas. UT will be on the decline, mark my words.
    Mark your words? You’ve already contradicted the facts by saying aggy left after the LHN was thought up. They made the decision a year and a half ago, before Texas and ESPN even met about it.

  9. dapell says: Sep 26, 2011 2:22 PM

    People miss the real issue behind the LHN. It isn’t even the money Texas is getting from ESPN, it’s the fact that Texas made a selfish money-grab that has pretty much destroyed any ability the rest of the Big12 has to create a conference network. Texas would rather have $15M/yr from ESPN for their own network and continue to sh*t on everyone else in the Big12 rather than make $10-12M/yr on a conference-wide Big12 Network and see everyone make money.

    The Big10 has a fabulously successful network, the Pac12 is working on what should be an even more profitable conference network of their own, and the rest of the BCS conferences are trying to follow suit. Five years from now the ACC and SEC will both have some sort of conference networks for their non-football sports and the 2nd/3rd tier football matchups that wouldn’t otherwise be available on national TV. Whether those are through a partnership with ESPN (the Ocho!) or their own conference networks, that’s the way the college sports world is moving, and the college Presidents can all see that. Texas though, they just had to get every single penny they could, even if that meant sticking it to every other team in the Big12. There isn’t a market for a Big12 network without Texas, and because of that the other Big12 schools are screwed. Those who have value to a conference with a network will leave, those who can’t will eventually get screwed over.

    Say what you want about the Big10 being stodgy, but the equal revenue sharing and fair treatment of everyone in the conference is why the Big10 network was so groundbreaking and successful. Michigan, Ohio State, and Penn State are all in the top10 as far as the size of their fanbases. All three could have easily ran out and created their own deals like the LHN, but were smart enough to realize that would destroy the Big10. Unfortunately, Texas doesn’t realize that. I give the Big12 two more years at most.

  10. centexhorn says: Sep 26, 2011 2:30 PM

    Texas A&M is winning 20% of the recruiting battles right now? That’s hilarious. They’re winning like 1% of the recruiting battles. Texas wins 99% of the time.

    Texas A&M going to the SEC isn’t going to matter that much in Texas. Recruits don’t care about the Southeast. They care about the state of Texas. Recruits won’t go to A&M because… well, they’re Aggies. They’re a laughing stock and always will be. You can’t recruit kids to a conference. You can only recruit kids to a school. And Texas will always be sexier than Texas A&M. That’s just the way it is. We don’t have all these corny, homoerotic traditions and right-wing military worship.

  11. angrycorgi says: Sep 26, 2011 2:36 PM

    Go figure. You choose to quote Kirk Bohls in your post. He’s the most anti-UT person in Austin, TX. His articles are nothing but garbage intended to insult longhorn fans under the idea that “bad press is better than no press”. Please don’t quote sensationalists and then pretend to not be slanted one way or not.

  12. thesecplaysforkeeps says: Sep 26, 2011 4:46 PM


    Its pretty clear by googling your photobucket pictures that you have NO IDEA WHAT YOU’RE TALKING ABOUT

  13. paulbrownsrevenge says: Sep 26, 2011 6:07 PM

    yea centexhorn, the SEC plays for keeps son. Marcy projects what?!?

  14. deadeye says: Sep 26, 2011 6:20 PM

    Texas A&M going to the SEC isn’t going to matter that much in Texas. Recruits don’t care about the Southeast. They care about the state of Texas.


    This is utter nonsense. Recruits care about playing on a national champion contender against other national champion contenders with a shot at the NFL when it’s all over. TAMU’s recruiting pitch just got alot better.

  15. mdnittlion says: Sep 26, 2011 6:48 PM

    Really don’t get the point of all this for all teh recruiting advantage I’ve heard about this channel or Texas I remember the simple facts that UT has won 1 National Championship in 30 yrs. For a state with such a great recruiting base and being the biggest kid on the block they sure don’t produce the results that show it.

Leave a Reply

You must be logged in to leave a comment. Not a member? Register now!