While it may not matter if some much-needed bowl contraction comes to fruition, the annual postseason game played in Tempe, Ariz., is in search of a new title sponsor.
According to the Associated Press, Tempe-based Insight Enterprises Inc. has decided to allow its sponsorship agreement with the bowl game to expire. Insight has been the postseason game’s sponsor since 1997; prior to that, the game had been known as the Copper Bowl since its inception in 1989.
No reason was given for the decision by the company.
As part of contractual agreements with conferences, the Insight Bowl has pitted the No. 3 team from the Big 12 vs. the Nos. 3/4 teams from the Big Ten. In what appears to be the final Insight Bowl, Oklahoma beat Iowa 31-14 late last year.
Earlier this week, a report surfaced that there is some momentum to raise the threshold for bowl eligibility from the current six wins in a season to seven. In the piece by CBSSports.com‘s Brett McMurphy, it was noted that the Insight Bowl was one of a handful of bowls to have featured 6-6 teams the past few years.