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SEC schools raked in nearly $20 million in 2010-11

Raining Money

The SEC may not distribute as much revenue as the Big Ten and Pac-12, thanks largely in part to their respective conference networks, but the conference home of the last six BCS champions still paid out nearly $20 million to each of its members for the 2010-11 year.

Jon Solomon of the Birmingham News reports, citing the conference’s IRS filing, that the 12 members of the SEC averaged about $19.5 million in conference payout in 2010-11. It wasn’t entirely equal; Kentucky received the most ($19.67 million), and Ole Miss and Arkansas tied for the lowest amount($19.41 million), but all made at least $1.1 million more than the average payout for SEC schools the previous year ($18.3 million).

Although SEC schools will now have to split revenue with 13 other members with the addition of Missouri and Texas A&M, the the conference can, and almost certainly will, revisit its TV deals with media rights holders.

The conference-affiliated network/TV deals and conference expansion have played instrumental roles in the widening gap between the so-called “have’s” and “have nots” of college football. The Sports Business Journal reported earlier this month that ACC members are expected to net at least $1 million to $2 million more a year with the addition of Pitt and Syracuse. The Pac-12 has already announced its bombshell of a deal that will provide the conference with what has been reported to be nearly $3 billion.

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17 Responses to “SEC schools raked in nearly $20 million in 2010-11”
  1. woebegong says: Feb 18, 2012 11:49 AM

    When you play top notch football year in and year out, TV deals get easier and sweeter to get for the conference because folks that enjoy football, like to see good teams play. Small schools and conferences aren’t going to attract the audiences, big money TV dealers are looking for. Considering how much it cost, networks have to pay a lot of money to keep the conference they want on their schedule. Simple economics really; better games and teams, the higher the demand to broadcast them will be and the more expensive that right will cost for the TV folks.

  2. rajbais says: Feb 18, 2012 1:48 PM

    But let’s not pay the kids!!!!

    Scholarships for majors such as bologna, malarkey, and sociology are good enough!!!! Even though their salaries indicate a bad investment in education!!!!!

  3. woebegong says: Feb 18, 2012 1:59 PM

    College football really isn’t about a person receiving an education except at a small amount of schools and the service academies. Lots of coaches give lip service about that, but when you think about the money generated by the schools, how much the coaches are paid, and the standards needed academic wise to qualify for a football scholarship, you would have to be naive to think these athletes are here for their education. The good and super athletes that come to college to play football, for the most part, come to prepare to get ready for the NFL, and have NFL stars in their eyes from day one. The NCAA football program, is actually just the minor leagues of the NFL.

  4. thefiesty1 says: Feb 18, 2012 3:46 PM

    A&M and Missouri should pay the Big 12 at least that much to bolt to the SEC. After all, they’ll recover it next year even being at the bottom of the SEC.

  5. Casey Robbins says: Feb 18, 2012 6:18 PM

    Surprise, surprise. Now I wonder, are they getting so much money because they’re good or are they simply perceived as being “the best” and get the money accordingly.

    There’s no doubt college football is all about money. No reasonable person can deny that. And when the perception looms that the conference is still the best (despite the fact that by all accounts last year the Big 12 was actually the best conference), then there’s money in that.

    woebegong stated this already. But he had it backwards. The money flows because the perception that they are the best is prevalent. Truth and perception aren’t always strange bedfellows but in this case, they certainly are.

  6. polegojim says: Feb 18, 2012 9:56 PM

    Congrats on the improvements SEC, the commitment to football excellence is paying off!

    But as usual, you’re right Ben… Big 10 = 22.6 million per… and that’s during down performance years.

  7. polegojim says: Feb 18, 2012 10:02 PM

    @Casey – actually, the money flows from performance, hope, and loyalty. It becomes a cycle of success. That’s why the B1G is a money machine, even during some subpar national performance years.

    Performance brings opportunity and pride…

    Hope is the result in both alum, fans, and recruits…

    Loyalty is inculcated and withstands down years…

    Which bring everyone back to Performance, so as to not disappoint….

    I don’t mind it being about the money – hey, why do kids want a good education? To maximize opportunity and income, right?

  8. Casey Robbins says: Feb 18, 2012 10:53 PM

    I won’t totally disagree with you. You have some valid points.

    I will put in my own two cents to your thoughts, though:
    1. Performance is really perception of performance. The operative word being perception. Without a fair and valid system of determining a national champion, you can’t say that the SEC even legitimately earned the last 6 championships. Every one has been in question with the exclusion of other (arguably) equally worthy teams that never made it to the title game. While the SEC is no slouch in football, they can’t be crowned the “best in all the land” based solely off the last 6 seasons of illegitimate titles. I remember a time when the SEC was on the level of the Big East or ACC and that wasn’t that long ago…
    2. Loyalty is true. But loyalties shift, even among college football fans. I was a loyal Big Ten fan in the days when Michigan and Ohio State was unquestionably the greatest rivalry in all of sports (not to mention college football itself). I’m still somewhat loyal to the Big Ten. But I don’t watch Big Ten games like I used to. Like I said, loyalties shift.
    3. Hope is what kept the SEC alive for so long. In the early ’90s Roy Kramer revolutionized the college football landscape by inducting a 12th member to the conference and hence, the introduction of the conference championship game. The hope existed that one day they would be relevant, and thanks to Kramer, they did a little over a decade after his revolutionary change to CFB.

    SEC fans are loyal, for the most part. No doubt. Some of the most loyal fans I’ve ever come across.

    But like I said, reality and perception are still strange bedfellows in the college football landscape. Reality: the Big 12 was the best conference in CFB last year. Reality: nobody has ever given the Boise State’s, TCU’s and Utah’s of the world a chance when it was arguably deserved. This further led to the perception that because the SEC won some mythical national championship that they are without a doubt the best. Nobody will ever truly know. Reality: TV money has more to do with riding out the perceptions than the reality. And TV is the bulk of the money these schools are getting in revenue.

  9. rob0527 says: Feb 19, 2012 6:24 AM

    So how much did education dept bring in? Now they can thank the athletic dept for all there new up to date equipment.

  10. woebegong says: Feb 19, 2012 8:11 AM

    With the two new additions to the SEC, watch for further TV revenues and the increase of money to each school. It is only going to get better in the future.

  11. kcrobert10 says: Feb 19, 2012 10:59 AM

    Where is everyone getting this deal that the big 12 was the best conf last yr or even the last couple yrs. I agree big 12 is pretty good but guys the top 3 teams in the country call the sec home. I also point out big 12 has ku, ist, Texas tech are all arguably bad programs. Baylor is lossing its 2 best players so is ok st so there coming down. Oklahoma can’t seem to win games they should never lose. Texas is a laughing stock. Seriously Texas all the resources u guys have and u guys didn’t make a bowl last yr and only went to the bowl u did this yr cause the conf as usual was sticking it to Missouri. Every yr it seems when I watch sec big 12 bowls or non cons the sec wins. Last yr ark beat a&m and kst. Oh and this conf has lost 3 of its better programs in the last 2 yrs and replaced it with tcu and wvu. Ya that makes it better. Look I love mizzou and have grown up a big 12 fan its a good league but not the best. Just watch the NFL boys there players by in large come from the sec.

  12. polegojim says: Feb 19, 2012 11:41 AM

    @casey – yes, but that’s you.

    When anyone in college football uses the phrase ‘The Game’ in November, we all know exactly what they’re talking about. Michigan V Ohio is still the longest and most notable rivalry in college football… with admittedly Alabama V LSU gaining a little ground recently.

    But M v O is MANY decades old and still knocking each other around with the same ardor. Nothing will replace it, even during down ‘national’ years. Fact is, nothing will change that. Neither side gives a flying flip about outside opinions regarding ‘The Game’.

    My perception is that the reality of the B1G’s improvements will bring you back… as the rest of the nation continues watching.

  13. Casey Robbins says: Feb 19, 2012 12:37 PM

    @kcrobert10… Here you go…

    Sagarin’s rankings:
    Big 12 #1
    Colley Matrix:
    Big 12 #1
    Anderson & Hester:
    Big 12 #1
    Peter Wolfe:
    Big 12 #1
    Richard Billingsley:
    Big 12 #2 (by a narrow margin)
    Massey Ratings:
    Big 12 #2

    So there you have it. Oh and their bowl records go like this:
    Big 12: 6-2
    SEC: 6-3

    Ok, I’ll admit, I’m not a big fan of the computer rankings either. They’re not flawless by any means. But let’s face it, the computer rankings are more accurate and less biased than… OPINION-BASED POLLS which accounts for 2/3 of who is decided to play in the title game.

    BTW, we’re talking about this past season, not the future ones.

  14. Casey Robbins says: Feb 19, 2012 12:43 PM


    Oh, I’m very familiar with The Game as a long time Michigan fan. Don’t get me wrong, I’m still a Michigan fan just not so much a Big Ten fan. And you’re right, it IS the most intense rivalry in all of sports, especially college football.

    But the perception of the SEC over the last few years has made some people begin to think the Iron Bowl is the best rivalry in all of college. Those of us who have been watching college football more than a minute or two know nothing can touch The Game. That still doesn’t change the perception of so many other fans who, riding on the recent glory of the SEC, still think the Iron Bowl is a better rivalry. And I’ve even heard this from fans of teams outside the SEC. Perception, perception, perception. It eventually creates its won reality, much like a self-fulfilling prophecy.

  15. kcrobert10 says: Feb 19, 2012 7:11 PM

    Casey so u telling me if I put Tennessee, ole miss, Kentucky into the big 12 they would not finish middle of the pack. Conversely if we take ku, ist, Texas tech put them in the sec the would finish middle of the pack. Bad programs are bad programs. By the way I know the pulled off a winning record in bowl games this yr be check ur previous yrs the conf bowl record is pretty shaky. That said I stand by it u can give me computer rankings till ur blue in the face in head to head action the sec won. Let’s just match up head to head by standings ok st vs Lsu Lsu wins 9 times out of ten. Oklahoma v Ala bet Ala would win 9 out of ten, ark v kst we saw that one, ga v baylor ga wins 8 out of ten I bet. Sc v Missouri would be a pretty even match. I could keep going down the list but I bet if Vegas put lines on it the sec would be favoured through out.

  16. florida727 says: Feb 20, 2012 7:52 AM

    If the Pac-whatever can nab $3 BILLION over “x” number of years, I’ll be interested to see what the SEC can get in its next TV deal.

    On the one hand, the Pac12 has the LA market. The flip side of course is that’s more of a pro sports town than a college town. I’d love to know the dynamics of what goes into a mega-TV deal like what the Pac12 generated, and the justification behind the dollars. You’d think 6 national titles in football in a row would net the SEC a pretty substantial payoff. Anyone know what CBS pays the SEC for their Saturday games and/or what ESPN pays for the secondary selection of SEC games weekly?

    Maybe the SEC should consider its own network like what Texas did except on a grander scale. Or if the Big10 Network is profitable, copy their formula.

  17. Casey Robbins says: Feb 21, 2012 2:31 PM


    What YOU are saying is purely hypothetical conjecture. We’ll never know because Tennessee, Kentucky and Vanderbilt aren’t going to the Big 12. All those games you mentioned, never happened and never will in the 2011 season (which is what we’re talking about here… at least I am).

    What I provided you was facts. Numbers that don’t lie. And they say the Big 12 was the better conference last year.

    BTW, in head to head action, Arkansas was the only SEC team to play the Big 12. They beat a good Kansas State team and they barely edged out a very mediocre Texas A&M by 4 points. Unless, of course, you want to just start calling Arkansas the entire SEC? No? Didn’t think so…

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