Mark Emmert

NCAA prez addresses ‘exploitation’ of student-athletes


Early this morning we noted that former North Carolina defensive back Deunta Williams, when he wasn’t accusing the SEC of paying for football players, took issue with what he described as “a broken system” as it relates to the NCAA and collegiate athletics.

“College football is a business, and the people who run college football are only interested in money and using the players as product to make money,” Williams was quoted as saying.

The thinly-veiled inference, of course, is that the NCAA uses “student-athletes” for their financial gain, a form of exploitation if you will.

Obviously, the leaders of intercollegiate sports vehemently disagree with that assessment.  During an interview with Bob Ley on ESPN’s Outside the Lines Tuesday afternoon, NCAA president Mark Emmert addressed the criticism college sports has come under in relation to the financial benefits realized by the universities and how precious little is funneled back to the individuals who are actually responsible for the on-field work that’s made the game, in the case of football, the second most popular sport in the country.

Here’s the transcript of Emmert’s interview, courtesy of PFT‘s Mike Florio (yes, you read that correctly).

I’ll tell you the critique that I agree with, and the critique [is] that there’s such an emphasis in America on athletics as a route to fame and fortune that it has skewed far too many young people’s view of how you can be successful as a young person. 

We surveyed our Division II NCAA men’s basketball players.  Division II.  Half of them believed they were going to make a living in professional basketball.  Maybe one will.  But half of them thought they might make a living as a basketball player. 

We have far too few young people realizing that the route to success in life is to get a good education in middle school, high school, and college, and then go on and do all the things that people do in life.  When we see a young person getting an opportunity to go to college, the $2 billion — second only to the federal government — the total amount of financial aid that’s proposed by NCAA institutions to young people, we see young people having higher graduation rates in Divisions I, II, and III than the rest of the student body, we see them having access to the best coaches, the best educators, the best trainers, the best tutors that help produce academic success like that.  If that’s the definition of exploitation, then I don’t know what exploitation is. 

I would have loved to have my kids exploited like that.  I would love to have been exploited like that myself as a young man.  The idea that somehow playing in front of a stadium with 70,000 people and being on ESPN SportsCenter diminishes you in some fashion while creating an opportunity for you to be known world-wide is somehow exploitation is a curious notion of exploitation.  I think the vast majority of your audience would love to be on this show, would love to have a chance to have their name known widely. 

If you want to be a professional athlete, there’s no better way to do it than to come to a high-level collegiate program, get the best trainers, best exposure, best coaches, best educational opportunities, and then go out and pursue your career.  To me, that’s a pretty good opportunity.

As Florio adroitly noted in our email exchange, Emmert starts off by claiming that there is too much emphasis on athletics as a route to fame and fortune, and then ends by stating (contradicting himself?) that the NCAA doesn’t exploit athletes because it provides a route to fame and fortune at the professional sports level for a select few.  Of course, all of this talk of exploitation and financial aid and pretty good opportunities boils down to one core issue: paying student-athletes for services rendered on the playing field.

The proposed $2,000 stipend, which has met stiff resistance from several corners of the collegiate sports world, is a fair-to-middlin’ start, but it doesn’t go nearly far enough.  At bare minimum, and as we’ve stated ad nauseam in the past, players should receive a portion of the profits earned by a football program for the sale of jerseys and the like as well as a percentage of the profits from video games that utilize their likenesses in lieu of their names.  That’s the bare minimum, and you can adjust your financial mileage accordingly.

The value of the education the players are receiving — or have the opportunity to receive if they choose to take advantage of the six-figure gift — should not be underscored, but neither should the value of their numbers and likenesses and such.  While we don’t foresee a day, at least in the near future and as long as Title IX is the law of the land, where student-athletes essentially become paid employees of a university, there will at some point be a tipping point on the financial landscape as it relates to athletics at the collegiate level.

In fact, a four-letter word from the NCAA’s point of view — “union” — is already being bandied about as a potential remedy to the perceived inequities of the current system.

It would thus behoove the leaders of today to get ahead of that point and prepare for something that is inevitable somewhere down the road.

Report: Christian McCaffery back for Stanford vs. Colorado

PALO ALTO, CA - SEPTEMBER 02:  Christian McCaffrey #5 of the Stanford Cardinal runs with the ball against the Kansas State Wildcats at Stanford Stadium on September 2, 2016 in Palo Alto, California.  (Photo by Ezra Shaw/Getty Images)
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If Stanford wants to exit Week 8 still entertaining (slim) hopes of repeating as Pac-12 North and conference champs, they’re almost certainly in must-win territory against Colorado today.  Getting their star running back back would certainly help, and it appears that’s what’s exactly going to happen.

In a tweet a short time ago, Bruce Feldman of reported that “Christian McCaffrey is expected back today” for the Buffs game.  Earlier in the week, McCaffrey’s return had been uncertain as he was extremely limited in practice.

In the third quarter of Stanford’s Week 6 loss to Washington State, McCaffrey sustained an unspecified injury that knocked him out for the remainder of the game. He was also sidelined for last Saturday’s win over Notre Dame.

A finalist for the 2015 Heisman Trophy, McCaffrey led the Cardinal in rushing (520 yards), rushing touchdowns (three), yards per carry (5.3), receptions (18), punt returns (8.0 average) and kick returns (22.8 average) prior to the injury that cost him back-to-back games.

His 188.2 all-purpose yards per game was third nationally, but he has not scored a touchdown since Week 2 and had just 84 rushing yards total the last two weeks pre-injury.

Lamar Jackson and Louisville dismantling NC State, 44-0 at halftime

LOUISVILLE, KY - SEPTEMBER 17:  Lamar Jackson #8 of the Louisville Cardinals  runs for a touchdown against the Florida State Seminoles  at Papa John's Cardinal Stadium on September 17, 2016 in Louisville, Kentucky.  (Photo by Andy Lyons/Getty Images)
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Louisville had a sluggish game last week against Duke, but the Cardinals are looking sharp this afternoon against North Carolina State, a week after the Wolfpack let an upset bid slip away at Clemson. Louisville quarterback Lamar Jackson has passed for 304 yards, rushed for 49 yards and scored three touchdowns in the first half as Louisville leads NC State 44-0 after one half.

This has been a mismatch from the start, with Louisville having more than a 300-yard advantage in total yards in the first half (390-52). The Wolfpack only managed two first downs in the half and turned the ball over three times as well. NC State quarterback Ryan Finley has been picked off twice. Jalan McClendon came in to replace Finley late in the first half, but McClendon’s first pass attempt was intercepted by Stacy Thomas, setting the Cardinals up at the 10-yard line. Jackson would add his third touchdown pass of the half moments later (after a holding penalty called off a Jackson touchdown run).

The way this is going, we may not see too much more of Jackson in the second half. With any luck, we’ll get a running clock in his place.

Kansas State dominating clock and Longhorns after one half

FORT WORTH, TX - OCTOBER 03:  Head coach Charlie Strong of the Texas Longhorns looks on as the Longhorns prepare to take on the TCU Horned Frogs at Amon G. Carter Stadium on October 3, 2015 in Fort Worth, Texas.  (Photo by Tom Pennington/Getty Images)
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There is nothing particularly pretty about what Kansas State has done in the first half, which is typical of a team coached by Bill Snyder. Regardless, it has been more than effective enough against a Texas team that once again looks stale and lifeless. A pair of first-half touchdowns have given Kansas State a 21-7 lead at halftime against the Longhorns.

Jesse Ertz took for a 19-yard touchdown play on the opening possession fo the game for the Wildcats. Ertz accounted for both of Kansas State’s touchdowns in the half on the ground, and added a late touchdown pass for a 21-7 lead. Ertz has been given good protection and time to process what is happening on the field, which has led to a good amount of safe and efficient passing plays for Ertz and Kansas State.

Kansas State has also dominated the Longhorns in time of possession. The Wildcats have had just one possession lasting at least five minutes in the first half, not including the last offensive possession of the first half. On defense, the Wildcats are not allowing Texas to move the ball much, which has led to a small time of possession. That appeared to be playing right into Kansas State’s advantage until a late first-half possession by Texas resulted in a long touchdown. Shane Buechele uncorked an 80-yard touchdown pass down the right sideline with Devin Duvernay doing the honors with his speed most of the way. Kansas state has held the football for 23 minutes and 18 seconds, with 19 first downs.

Texas must do a better job of getting off the field on defense in the second half and start flipping the time of possession in their favor.

WMU prez talks possibility (probability?) of P.J. Fleck departing

CHAMPAIGN, IL - SEPTEMBER 17: Head coach P.J. Fleck of the Western Michigan Broncos celebrates after the game against the Illinois Fighting Illini at Memorial Stadium on September 17, 2016 in Champaign, Illinois. Western Michigan defeated Illinois 34-10. (Photo by Michael Hickey/Getty Images)
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Western Michigan will have a tough row to hoe — or boat to row, as the case may be — in retaining their outstanding young head coach, a possibility the university’s president has publicly acknowledged.

Outside of Houston’s Tom Herman, P.J. Fleck will likely be the hottest young commodity on the coaching carousel in the coming weeks — and rightly so.  WMU, at 7-0, is off to its best start since 1941, and ranked in the Associated Press Top 25 for the first time in its history.

Fleck will undoubtedly have his share of suitors as the carousel picks up speed over the next month, and has already been mentioned as a possibility at Purdue.  During an interview earlier this week, WMU president John Dunn was seemingly resigned to losing the 35-year-old head coach to someone at some point in the not-too-distant future.

“Whatever ultimately happens we wish him (the best) as well as we’ll recover and move on,”  Dunn, who is set to retire in June of 2017, said according to “I think the commitments we’ve made to P.J., I think he appreciates deeply and he’ll be very thoughtful and he’ll be very fair.”

At $800,000 Fleck is already the highest-paid head coach in the MAC.  When speaking of bumping up that pay in an attempt to entice the coach to stay, Dunn responded that he’s “quite confident those conversations have occurred already.” That’s all well and good, but any Power Five program that chases Fleck would be able to triple or even quadruple what the coach is currently making or what he would be making with an enhanced package from WMU.

Dunn, then, is hoping the current situation appeals to Fleck’s non-monetary side.

“The idea that money is important, we never want to negate or argue against that, but there’s also a quality of life and a level of happiness,” said the president.

Nice try, Mr. President.  And prepare your goodbyes accordingly.