Mark Emmert

NCAA prez addresses ‘exploitation’ of student-athletes

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Early this morning we noted that former North Carolina defensive back Deunta Williams, when he wasn’t accusing the SEC of paying for football players, took issue with what he described as “a broken system” as it relates to the NCAA and collegiate athletics.

“College football is a business, and the people who run college football are only interested in money and using the players as product to make money,” Williams was quoted as saying.

The thinly-veiled inference, of course, is that the NCAA uses “student-athletes” for their financial gain, a form of exploitation if you will.

Obviously, the leaders of intercollegiate sports vehemently disagree with that assessment.  During an interview with Bob Ley on ESPN’s Outside the Lines Tuesday afternoon, NCAA president Mark Emmert addressed the criticism college sports has come under in relation to the financial benefits realized by the universities and how precious little is funneled back to the individuals who are actually responsible for the on-field work that’s made the game, in the case of football, the second most popular sport in the country.

Here’s the transcript of Emmert’s interview, courtesy of PFT‘s Mike Florio (yes, you read that correctly).

I’ll tell you the critique that I agree with, and the critique [is] that there’s such an emphasis in America on athletics as a route to fame and fortune that it has skewed far too many young people’s view of how you can be successful as a young person. 

We surveyed our Division II NCAA men’s basketball players.  Division II.  Half of them believed they were going to make a living in professional basketball.  Maybe one will.  But half of them thought they might make a living as a basketball player. 

We have far too few young people realizing that the route to success in life is to get a good education in middle school, high school, and college, and then go on and do all the things that people do in life.  When we see a young person getting an opportunity to go to college, the $2 billion — second only to the federal government — the total amount of financial aid that’s proposed by NCAA institutions to young people, we see young people having higher graduation rates in Divisions I, II, and III than the rest of the student body, we see them having access to the best coaches, the best educators, the best trainers, the best tutors that help produce academic success like that.  If that’s the definition of exploitation, then I don’t know what exploitation is. 

I would have loved to have my kids exploited like that.  I would love to have been exploited like that myself as a young man.  The idea that somehow playing in front of a stadium with 70,000 people and being on ESPN SportsCenter diminishes you in some fashion while creating an opportunity for you to be known world-wide is somehow exploitation is a curious notion of exploitation.  I think the vast majority of your audience would love to be on this show, would love to have a chance to have their name known widely. 

If you want to be a professional athlete, there’s no better way to do it than to come to a high-level collegiate program, get the best trainers, best exposure, best coaches, best educational opportunities, and then go out and pursue your career.  To me, that’s a pretty good opportunity.

As Florio adroitly noted in our email exchange, Emmert starts off by claiming that there is too much emphasis on athletics as a route to fame and fortune, and then ends by stating (contradicting himself?) that the NCAA doesn’t exploit athletes because it provides a route to fame and fortune at the professional sports level for a select few.  Of course, all of this talk of exploitation and financial aid and pretty good opportunities boils down to one core issue: paying student-athletes for services rendered on the playing field.

The proposed $2,000 stipend, which has met stiff resistance from several corners of the collegiate sports world, is a fair-to-middlin’ start, but it doesn’t go nearly far enough.  At bare minimum, and as we’ve stated ad nauseam in the past, players should receive a portion of the profits earned by a football program for the sale of jerseys and the like as well as a percentage of the profits from video games that utilize their likenesses in lieu of their names.  That’s the bare minimum, and you can adjust your financial mileage accordingly.

The value of the education the players are receiving — or have the opportunity to receive if they choose to take advantage of the six-figure gift — should not be underscored, but neither should the value of their numbers and likenesses and such.  While we don’t foresee a day, at least in the near future and as long as Title IX is the law of the land, where student-athletes essentially become paid employees of a university, there will at some point be a tipping point on the financial landscape as it relates to athletics at the collegiate level.

In fact, a four-letter word from the NCAA’s point of view — “union” — is already being bandied about as a potential remedy to the perceived inequities of the current system.

It would thus behoove the leaders of today to get ahead of that point and prepare for something that is inevitable somewhere down the road.

Georgia raises ticket prices following Kirby Smart hire

ATHENS, GA - SEPTEMBER 28: A general view of the Sanford Stadium before the game between the Georgia Bulldogs and the LSU Tigers on September 28, 2013 in Athens, Georgia. (Photo by Scott Cunningham/Getty Images)
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Running a college athletics department is only getting more expensive, so attending a college football game will only get more expensive. Or, at least attending a Georgia game will.

Bulldogs president Jere Morehead and athletics director Greg McGarity revealed Thursday per-seat donations would rise an average of 17 percent for priority season ticket holders beginning in the 2017 season.

“It’s in anticipation of things that are ahead,” McGarity told the Athens Banner-Herald.

Cost-of-attendance scholarships bumped that line item up $766,000, and other costs across the department added an additional $5.3 million to the budget. All this while Georgia is building a new indoor facility and replacing Mark Richt and his staff while hiring Kirby Smart and his new staff.

“Those projects are going to be expensive,” Morehead said. “The cost of operating our athletic program each year continues to rise particularly as you look at the enhancements that are being provided to our student-athletes and to the support that we’re providing our student-athletes.”

The bump in prices will raise an extra $2.5 million for Georgia, and represents the first time Bulldogs fans have been asked to ante up since 2005.

“We wanted to be respectable in the increase to not price people out of a certain area but we did feel like we needed to make an adjustment,” said McGarity. “We want to continue to encourage people to come to games. We’ve got our work cut out to make sure (that happens).”

Ohio State to host Tulane in 2018

COLUMBUS, OH - SEPTEMBER 6:  The Ohio State Buckeyes kickoff to the Virginia Tech Hokies at Ohio Stadium on September 6, 2014 in Columbus, Ohio.  (Photo by Jamie Sabau/Getty Images)
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The Fighting Frites are heading to the Horseshoe.

Ohio State and Tulane announced a one-time game to be played in Columbus on Sept. 22, 2018.

“Tulane enhances and completes a non-conference schedule in 2018 that already includes Power 5 conference teams TCU and Oregon State,” Ohio State deputy AD Martin Jarmond said in a statement. “The Green Wave is part of a fine American Athletic Conference, which produced a New Year’s Day 6 bowl winner last year [Houston over Florida State in the Chick-fil-A Peach Bowl], so its first trip to Ohio Stadium should be exciting for our students and fans.”

The two teams have never met previously. Tulane last faced a Big Ten team on Sept. 27, 2014, a 31-6 loss at Rutgers. Ohio State last faced an American Athletic Conference program in the 2014 opener, a 34-17 Buckeyes win over Navy in Annapolis, Md.

We are excited for the opportunity to play Ohio State, one of the premier programs in the country,” Tulane executive associate athletics director Brandon Macneill said in a statement.  “Our coaching staff and players, along with our fans are eager to play against the very best and this should be a great game.  There will be a significant number of Tulanians from around the country joining us at the Horseshoe.”

Adding Tulane completes Ohio State’s 2018 non-conference schedule; the Buckeyes host Oregon State on Sept. 1 and visit TCU on Sept. 15. Tulane still lacks two games for 2018 but is slated to visit Georgia Tech on Sept. 8.

Georgia AD apologizes for giving Ludacris everything he demanded for spring game concert

Greg McGarity
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The University of Georgia paid Ludacris $65,000 to perform a concert at Georgia’s spring football game, and now the athletics director is apologizing for catering to every demand made by the artist.

In a meeting with the Georgia athletic board of directors, athletics director Greg McGarity offered an apology for giving in to a lengthy list of demands from Ludacris, which included condoms and alcohol.

“I do want to take this opportunity to apologize to our board for mistakes we made with certain aspects of the details of an entertainment agreement,” McGarity said, according to The Athens Banner-Herald. “Few things in my professional life have bothered me more than this situation. There are no reruns in life so we need to turn the page, learn from our mistakes and do everything we can to make sure errors of this nature do not reoccur.”

Georgia set a school attendance record for its spring game with an estimated total of 93,000 fans coming out for the first spring game under new head coach Kirby Smart. Of course, more than a few of those fans were encouraged to come out to see Ludacris perform, so it all worked out well for Georgia even if some people were not happy with the goods supplied to him during his stay.

“Some more than others as far as different age groups,” McGarrity said of the people expressing their displeasure with Georgia’s hospitality. “It was all over the map. I think there were a lot of things that came into play.”

Auburn RB Roc Thomas apparently heading to Jacksonville State

AUBURN, AL - SEPTEMBER 6: Running back Roc Thomas #9 of the Auburn Tigers runs the ball in for a touchdown as offensive linesman Jordan Diamond #76 of the Auburn Tigers blocks safety Forrest Hightower #12 of the San Jose State Spartans on September 6, 2014 at Jordan-Hare Stadium in Auburn, Alabama. Auburn defeated San Jose State 59-13.  (Photo by Michael Chang/Getty Images)
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Auburn running back Roc Thomas is possibly looking to join one of the top programs from the FCS ranks. Reports today surfaced suggesting Thomas is looking to transfer to Jacksonville State, although another report says he has yet to ask Auburn for a request to transfer.

During a radio interview, Jay G. Tate of AuburnSports.com said Thomas is likely on his way to Jacksonville State…

As that message was spreading around the college football landscape, largely under the ominous storm cloud from Waco, Texas, SEC Country updated their report by saying Thomas has not yet made a request to transfer from Auburn. That may have been accurate, but may not suggest a transfer to Jacksonville State is off the table. It could just be a matter of semantics, where Thomas is set to join the Jacksonville State program but still must go through the formalities of transferring from Auburn.

Thomas does have two years of eligibility remaining.