Mark Emmert

NCAA prez addresses ‘exploitation’ of student-athletes

20 Comments

Early this morning we noted that former North Carolina defensive back Deunta Williams, when he wasn’t accusing the SEC of paying for football players, took issue with what he described as “a broken system” as it relates to the NCAA and collegiate athletics.

“College football is a business, and the people who run college football are only interested in money and using the players as product to make money,” Williams was quoted as saying.

The thinly-veiled inference, of course, is that the NCAA uses “student-athletes” for their financial gain, a form of exploitation if you will.

Obviously, the leaders of intercollegiate sports vehemently disagree with that assessment.  During an interview with Bob Ley on ESPN’s Outside the Lines Tuesday afternoon, NCAA president Mark Emmert addressed the criticism college sports has come under in relation to the financial benefits realized by the universities and how precious little is funneled back to the individuals who are actually responsible for the on-field work that’s made the game, in the case of football, the second most popular sport in the country.

Here’s the transcript of Emmert’s interview, courtesy of PFT‘s Mike Florio (yes, you read that correctly).

I’ll tell you the critique that I agree with, and the critique [is] that there’s such an emphasis in America on athletics as a route to fame and fortune that it has skewed far too many young people’s view of how you can be successful as a young person. 

We surveyed our Division II NCAA men’s basketball players.  Division II.  Half of them believed they were going to make a living in professional basketball.  Maybe one will.  But half of them thought they might make a living as a basketball player. 

We have far too few young people realizing that the route to success in life is to get a good education in middle school, high school, and college, and then go on and do all the things that people do in life.  When we see a young person getting an opportunity to go to college, the $2 billion — second only to the federal government — the total amount of financial aid that’s proposed by NCAA institutions to young people, we see young people having higher graduation rates in Divisions I, II, and III than the rest of the student body, we see them having access to the best coaches, the best educators, the best trainers, the best tutors that help produce academic success like that.  If that’s the definition of exploitation, then I don’t know what exploitation is. 

I would have loved to have my kids exploited like that.  I would love to have been exploited like that myself as a young man.  The idea that somehow playing in front of a stadium with 70,000 people and being on ESPN SportsCenter diminishes you in some fashion while creating an opportunity for you to be known world-wide is somehow exploitation is a curious notion of exploitation.  I think the vast majority of your audience would love to be on this show, would love to have a chance to have their name known widely. 

If you want to be a professional athlete, there’s no better way to do it than to come to a high-level collegiate program, get the best trainers, best exposure, best coaches, best educational opportunities, and then go out and pursue your career.  To me, that’s a pretty good opportunity.

As Florio adroitly noted in our email exchange, Emmert starts off by claiming that there is too much emphasis on athletics as a route to fame and fortune, and then ends by stating (contradicting himself?) that the NCAA doesn’t exploit athletes because it provides a route to fame and fortune at the professional sports level for a select few.  Of course, all of this talk of exploitation and financial aid and pretty good opportunities boils down to one core issue: paying student-athletes for services rendered on the playing field.

The proposed $2,000 stipend, which has met stiff resistance from several corners of the collegiate sports world, is a fair-to-middlin’ start, but it doesn’t go nearly far enough.  At bare minimum, and as we’ve stated ad nauseam in the past, players should receive a portion of the profits earned by a football program for the sale of jerseys and the like as well as a percentage of the profits from video games that utilize their likenesses in lieu of their names.  That’s the bare minimum, and you can adjust your financial mileage accordingly.

The value of the education the players are receiving — or have the opportunity to receive if they choose to take advantage of the six-figure gift — should not be underscored, but neither should the value of their numbers and likenesses and such.  While we don’t foresee a day, at least in the near future and as long as Title IX is the law of the land, where student-athletes essentially become paid employees of a university, there will at some point be a tipping point on the financial landscape as it relates to athletics at the collegiate level.

In fact, a four-letter word from the NCAA’s point of view — “union” — is already being bandied about as a potential remedy to the perceived inequities of the current system.

It would thus behoove the leaders of today to get ahead of that point and prepare for something that is inevitable somewhere down the road.

UNLV goes Ivy in replacing RBs coach poached by North Carolina

LAS VEGAS, NV - NOVEMBER 12:  Members of UNLV Rebels marching band perform in the stands during UNLV's game against the Wyoming Cowboys at Sam Boyd Stadium on November 12, 2016 in Las Vegas, Nevada. UNLV won 69-66 in triple overtime.  (Photo by Ethan Miller/Getty Images)
Getty Images
Leave a comment

Raided by the ACC, UNLV has officially turned its eyes to the Ivy League for its coaching replacement.

Travis Burkett, the football program has announced, has been hired the Rebels’ running backs coach.  Burkett will replace DeAndre Smith, who left last week for a job at North Carolina.

Smith had been with Tony Sanchez‘s program for just three months or so, coming to Las Vegas by way of Purdue.

The past 10 seasons, Burkett served as an assistant at Cornell.  Prior to that, he was a graduate assistant at Bucknell.

This will be Burkett’s first job at any capacity at the FBS level.  His new employer added the following in announcing his addition:

At UNLV, Burkett inherits a rushing attack that stood 15th in the nation last fall with 241.5 yards per game, which ranked fourth in program history and was the most since 1979. All three of the team’s top rushers return in 2017.

Vandy turns to familiar face to fill coaching role of assistant fighting cancer

NASHVILLE, TN - OCTOBER 22:  Josh Crawford #22 of the Vanderbilt Commodores celebrates a touchdown against the Tennessee State Tigers scored by teammate Trent Sherfield #10 during the second half at Vanderbilt Stadium on October 22, 2016 in Nashville, Tennessee.  (Photo by Frederick Breedon/Getty Images)
Getty Images
Leave a comment

With an assistant fighting a significant health issue, Derek Mason has turned to someone very familiar with the Vanderbilt football program to fill the coaching void.

Vandy confirmed Monday that Warren Belin has been hired as the Commodores’ outside linebackers coach. Belin will, at least temporarily, replace Osia Lewis, who stepped down from his job as he battles liver cancer. Lewis will transition into an of-field role within the program as he fights the disease.

The announcement came on the same day Vandy kicked off spring practice.

From 2002 through 2009, Belin was Vandy’s linebacker’s coach under Bobby Johnson. He was at Wake Forest in the same role from 2013-15.

Last season, he was with the Demon Deacons in an off-field role as director of high school relations.

Blocked from Pitt and Syracuse, Gus Edwards’ transfer from Miami to Rutgers is official

MIAMI, FL - SEPTEMBER 13:  Gus Edwards #7 of the Miami Hurricanes rushes for a touchdown during a game against the Arkansas State Red Wolves at Sunlife Stadium on September 13, 2014 in Miami, Florida.  (Photo by Mike Ehrmann/Getty Images)
Getty Images
1 Comment

In opting to leave Miami in late January, Gus Edwards was restricted by the university from transferring to two of his top choices in Pittsburgh and Syracuse as they were on this coming season’s schedule. A little over a month later, the Staten Island native, who wanted to transfer and move closer to home as he was a new father, has found his new college football home in the same area of the country.

On its official Twitter account earlier Monday, Rutgers announced that Edwards has transferred into the Scarlet Knights football program. As Edwards will be coming in as a graduate transfer, he’ll be eligible to play immediately in 2017.

The upcoming season will be the running back’s final year of eligibility.

Edwards was third on the team this past season in rushing with 290 yards. For his Hurricanes career, the 6-1, 230-pound back ran for 977 yards and 12 touchdowns on 186 carries.

A foot injury suffered in summer camp cost Edwards the entire 2015 season. He received a medical redshirt for that season.

Mississippi State announces contract extension for Dan Mullen

STARKVILLE, MS - NOVEMBER 5:  Head coach Dan Mullen of the Mississippi State Bulldogs celebrates with fans after the end of an NCAA college football game at Davis Wade Stadium on November 5, 2016 in Starkville, Mississippi. Mississippi State beat the Texas A&M Aggies 35-28. (Photo by Butch Dill/Getty Images)
Getty Images
Leave a comment

With its Egg Bowl rivals knee/neck-deep in controversy — and with said rival reportedly trying to bring it down as well at one point — Mississippi State has taken the time to put a positive face on the current state of its football program.

The Bulldogs announced Monday night that they have reached an agreement on a four-year contract extension with head football coach Dan Mullen.  The new deal means Mullen is signed through February of 2021.

According to the school, Mullen’s financial package will be $4.5 million for 2017.  Mullen was paid $4.2 million in 2016, a figure that was seventh in the SEC according to USA Today‘s salary database.

“I am very thankful to the University and athletic administration for their belief in me,” Mullen, the subject of myriad coaching carousel rumors the last handful of years, said in a statement. “We have built a special program over the last eight years, creating a culture where winning is expected while achieving that in the toughest division in college football. I am proud of what we have accomplished, and I am truly excited about the direction we are heading as a program. This extension allows my family a long-term future here in Starkville, a place we are proud to call home.”

Since taking over as MSU’s coach in 2009, Mullen has guided the Bulldogs to a 61-42 record overall and 29-35 in conference play.  In those eight seasons, the best divisional finish was second in 2014.  In the other seven seasons, they were either fifth (five times) or fourth (twice) in the SEC West.

The Bulldogs have gone to a bowl game each of the past seven seasons, the longest such streak in school history.  They’re also 5-3 against Ole Miss under Mullen.

“Dan has brought unprecedented success to Bulldog football and is one of the elite coaches in the country,” athletic director John Cohen said. “From a school-record seven straight bowl games to our performance in the classroom, he continues to raise the standard of excellence.”