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Report: Big 12 nearing TV extension with ESPN

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Though the focus of the Big 12 now shifts toward equality — the Big 12’s Board of Directors voted 8-0 last October to a formal grant of TV rights to the conference for at least the next six years — it’s pretty much a given that the future stability of the Big 12 will still run through Austin, Texas, and Norman, Oklahoma.

Keep the two powers happy and the Big 12 can survive.

Of course, a little (or, a lot) more money in the bank account helps, and the Big 12 appears to be on the verge of making a big deposit.

The SportsBusiness Journal and Daily is reporting that the Big 12 is nearing a TV deal extension with ESPN that would earn the conference roughly $2.5 billion over the next 13 years when combined with the conference’s second-tier rights deal with FOX. The conference would reportedly make $1.3 billion from ESPN along with $1.2 million from FOX over the life of the agreement.

The Big 12’s current deal with ESPN runs through 2016 and the extension would take the partnership through 2025, same as FOX’s. The result of the extension would be an annual increase of $50 million (from $150 million to $200 million), which would equal roughly $20 million annually per Big 12 member.

As a reference, the Pac-12’s monster media rights deal from last year puts its members at a little under $21 million annually through the life of that 12-year agreement. Members from the SEC pulled in an average of $19.5 million in 2010-11. Keep in mind that the SEC will almost certainly revisit its media deals with the additions of Texas A&M and Missouri.

You can also view a breakdown of the Big 12’s old TV deal compared to other power conferences HERE, courtesy of the Kansas City Star.

The short story is that the extension puts the Big 12 more or less at the same financial level as the major power conferences in college athletics (Big Ten, Pac-12, SEC). The SBJ also notes, interestingly, that the extension could “end any discussion of the Big 12 expanding back to 12 teams.”

Looking at you, Louisville.

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9 Responses to “Report: Big 12 nearing TV extension with ESPN”
  1. drummerhoff says: Mar 13, 2012 7:09 PM

    The ACC is in big trouble if they don’t get a similar deal.

  2. timh1955 says: Mar 13, 2012 7:11 PM

    A 13 year contract is a LONG contract for a conference that is on life support and probably won’t be around in 10 years.

  3. gopokes0714 says: Mar 13, 2012 7:50 PM

    what happened Tim? a couple of weeks ago you were saying 10. doesn’t matter though because people with a lot more power and influence obviously think otherwise.

  4. whoisedgy says: Mar 13, 2012 8:41 PM

    It’s a great day to be a Mountaineer!

  5. eeritablefan says: Mar 13, 2012 9:46 PM

    More money is better obviously, but sure not going to be beating my chest over this.

    Its down to …we are either 4th or 5th highest paid conference now, depending on the ACC’s negotiation(going to assume SEC gets a little hike). Competitive and close is nice but my fellow fans are a little clueless bragging about it.

  6. drummerhoff says: Mar 13, 2012 10:23 PM

    @erritable

    This is a monster deal on par w/ the Pac12’s.

    The ACC is staring at 5th place (again) but this time around, 5th place means no seat at the “conference champions only” 4 team playoff.

  7. mrslay1 says: Mar 13, 2012 11:33 PM

    I wonder who is going to get sued when the b12 (little 10) in the next few years, IS NOT THERE ANYMORE!!!

  8. wustlgrad says: Mar 14, 2012 10:09 AM

    I wish the whole thing died months ago! Mizzou, CU, & Nebraska all seem a wee bit smarter after they jumped ship.

  9. rjf5000 says: Mar 14, 2012 1:23 PM

    timh1955 says:
    A 13 year contract is a LONG contract for a conference that is on life support and probably won’t be around in 10 years.

    mrslay1 says:
    I wonder who is going to get sued when the b12 (little 10) in the next few years, IS NOT THERE ANYMORE!!!

    wustlgrad says:
    I wish the whole thing died months ago! Mizzou, CU, & Nebraska all seem a wee bit smarter after they jumped ship.

    You guys are idiots about wishing death on the Big 12. The conference will expand back up 12 teams at least and there there at least $2 million dollar pay increases for each school when they go back to 12 teams (20 million to 22 million plus per school. According to multiple sources including CBS Sports, check your info NBC.) Even more for 14 to 16. TCU and WVU are upgrades compared to losing TAMU and MIZZU. Texas AM and Missouri barely offered barely anything to the Big 12 on the terms of football sucess for the last few years while TCU and WVU bring in multiple BCS bowl games over the last few years. The Big 12 is in great shape for a confence with 10 good teams, it is hell of lot better than the overrated Big 10 and SEC with more teams in their league in which the Big 12 competes with each year. Except Louisville, BYU, CINN, Clemson, or Florida State in in the next two years.

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