Move over, West Virginia. You have competition in the stadium beer sales department.
Come to think of it, “competition” and “beer” in the same sentence could lead to disaster.
In any case, count Minnesota as the latest NCAA program to inch closer to alcohol sales at their home stadium. The Minneapolis Pioneer Press reports that a liquor bill passed in the Senate on a 58-4 vote on Wednesday, opening the door for UM’s Board of Regents to sign off on a liquor license application for TCF Bank Stadium.
Selling beer in premium seating locations could bank as much as $1.5 million annually. Beer could be sold in luxury seating and in a public beer garden in the west side of the stadium.
The biggest upside for any alcohol sales is the profit, but then it becomes the athletic department’s responsibility to regulate the consumption and enhance security throughout the stadium.