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SEC says network could be ‘every bit as big’ as Big Ten’s

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To steal a line from John this morning, “The battle between the SEC and Big Ten: it not’s just for on-field breakfast anymore.”

Such is the case for the SEC’s super-secret and appropriately titled “Project X.” No, not the movie about the house party or whatever it was. The conference’s own television network.

The SEC Network will be every bit as big as the Big Ten Network,” Ole Miss athletic director Ross Bjork said Wednesday.

“If you’re using the Big Ten (model), the revenue will be significant,” added Missouri athletic director Mike Alden.

Since Alden brought it up, here’s what the SEC is up against:  Big Ten schools received $7.9 million from the Big Ten Network in 2011; this year, that total will reportedly drop to $7.2 million. Obviously, though, that’s still a lot dough. According to Big Ten commissioner Jim Delany, the  network will receive somewhere between $4-5 billion in rights fees and profits over the next 15 years of the deal. Add in a standard escalator clause and each conference member could make $15 million from the BTN by 2027, the last year of the agreement.

When you consider the product of SEC athletics, it’s not hard to believe the conference could easily get that kind of money. The additions of Missouri and Texas A&M gives the SEC more inventory. Therefore, it gives media partners more games from which to choose.

It’s “Project X” (the SEC Network) where the value of those additions are most explicitly visible.

(Hat tip: The Sporting News) 

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10 Responses to “SEC says network could be ‘every bit as big’ as Big Ten’s”
  1. fcmlefty1 says: May 30, 2012 10:28 PM

    Indeed it will. Nothing more to say about it.

  2. drummerhoff says: May 30, 2012 10:46 PM

    Well, when you invite tier 3 athletic schools like Mizzou, you better build-out you tier 3 TV…
    at least that’s what CBS said.

  3. jimw81 says: May 31, 2012 1:10 AM

    I can’t wait for the fight btw sec vs comcast to carry the network

  4. thraiderskin says: May 31, 2012 1:47 AM

    Why is this a fight? Good for the SEC, the two markets aren’t going to compete against each other. My understanding is the Big Ten Network is really popular in Big Ten areas and would assume the same for the SEC. Perhaps someone else can explain the “competition” to me.

  5. alligatorsnapper says: May 31, 2012 7:02 AM

    This is an off season story. Would not make it here during the season.

    Since football is such a competitive sport in the SEC, and in the Big 10, there will be competition in most related aspects as well, including who has the biggest conference tv network, I guess. It sounds somewhat infantile, but that is what I get out of it.

    I know there is national championship competition as well as post-season competition (which conference has won head to head competitions?, which conference……(fill in the blank).

    Now with the St. Louis and MO markets, and Texas (at least east central TX, and Houston markets), the SEC network is poised to do well.

    If the money generated for the SEC and thus individual schools remains up there in the stratisphere, they will continue to be able to expand their stadiums, recruit better coaches, market their teams better, and maintain a hegemony on the national championship picture, as well as bowl games.

  6. guinsrule says: May 31, 2012 10:27 AM

    Why does the SEC always need to compete with Big 10? Inferiority complex? Why compete with someone you claim to be superior to?

    I live in “Big 10 country” and could care less about the Big 10, yet I’m forced to pay a portion of my cable bill to the Big 10 every month for a tv channel(s) I never watch. Congratulations
    southerners, you’re about to be equal…equally screwed.

  7. 1974gator says: May 31, 2012 2:01 PM

    The SEC is kinda like IBM in some regards. Big Blue stopped trying to innovate (be the first to market with new ideas) starting in the early 80’s. They watched the competition take the risks and bought the companies with products that were long-term winners.
    Thank you ND and Big10 for the great idea! Now watch the SEC dominate the TV market like they have every other aspect of D1 CFB.

  8. stairwayto7 says: May 31, 2012 5:14 PM

    Lineup after midnight on SEC channel
    Monday 12:00am- 4:00am- Making and transporting moonshine
    Tuesday 12:00 an-4:00am- Making opposum pie
    Wednesday 12;00-4:00A,- Replay of Vandy-Ole Miss game ( This will put you to sleep!)
    Thursday 12:00am 4:00am- Art of acheduling New Mexico state, L.A.Layfette, L.A. Monroe and Floida A&M
    Friday 12:00am -4:00am- How to kiss your sister and its a good thing!

  9. superfbfan says: May 31, 2012 7:29 PM


    Actually, the Thursday 12:00 – 4:00am time slot is reserved for demonstrating the technique of cleaning crystal ball trophies….envy is a beautiful thing…have a nice day.

  10. 1974gator says: Jun 1, 2012 9:53 AM

    To any knowledgeble football fan, the Vandy vs Ole Miss game is a match-up of two very competitive teams, every year. Either of them would pound most Big10 opponents and scare the crap out of your 1 or 2 better teams.
    It’s all about high caliber talent that tests itself against the best in-conference, D1 competition in the country week after week.
    Talk about sleeper football games …. the Alabama vs Michigan game in Sept. will be a total Bama rout. Crimson Tide by 20+

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