Getty Images(Slow news day? Yes, slow news day.)
Following an eight-year run, the Champs Sports Bowl is no more… at least when it comes to title sponsorship.
The Orlando-based bowl will officially be named the Russell Athletic Bowl (Ooohh!!! Aahhhhh!!!) beginning this year and will continue under that name through 2015. The Florida Citrus Sports announced the move in a release today. Champs Sports, which held the title sponsorship from 2004-12, will continue its relationship with Florida Citrus Sports as an “Official Partner” of both the newly-named bowl and the Capital One Bowl through 2014.
Additionally, Russell Athletic will help negotiate the new conference agreements following the 2013 edition of the game.
This year’s Russell Athletic Bowl will be played Dec. 28 and feature an ACC-Big East matchup for the right to be named the fifth-best college football conference. Last year’s game featured an 18-14 win by Florida State over Notre Dame.
-QG
As match-ups go, it’s a top 20 bowl. Definitely not top 10.
Why can’t it be “The Florida Citrus Bowl Presented by Russell Athletic?”
The Outback used to be the Citrus, before that the Tangerine.
@bert
Actually Outback was Hall of Fame
Capital One was Citrus was Tangerine
Champs was Tangerine was Carquest
So much for the tradition and pageantry of college bowls.
The ACC-Big East matchup will be lucky to have either teams win 6 games to qualify for a bowl of any kind. Why bother. That’s like giving all the participants a blue ribbon for participating. How about a match up with a couple of winners?
They should call it The All-Night Chicken and BBQ Bowl.