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Champs Sports Bowl undergoes name change

Champs Sports Bowl - Florida State v Notre Dame Getty Images

(Slow news day? Yes, slow news day.) 

Following an eight-year run, the Champs Sports Bowl is no more… at least when it comes to title sponsorship.

The Orlando-based bowl will officially be named the Russell Athletic Bowl (Ooohh!!! Aahhhhh!!!) beginning this year and will continue under that name through 2015. The Florida Citrus Sports announced the move in a release today. Champs Sports, which held the title sponsorship from 2004-12, will continue its relationship with Florida Citrus Sports as an “Official Partner” of both the newly-named bowl and the Capital One Bowl through 2014.

Additionally, Russell Athletic will help negotiate the new conference agreements following the 2013 edition of the game.

This year’s Russell Athletic Bowl will be played Dec. 28 and feature an ACC-Big East matchup for the right to be named the fifth-best college football conference. Last year’s game featured an 18-14 win by Florida State over Notre Dame.

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7 Responses to “Champs Sports Bowl undergoes name change”
  1. quizguy66 says: Jun 19, 2012 2:45 PM

    :( nobody respects tradition anymore! RIP Champs Sports Bowl.

    -QG

  2. bertenheim says: Jun 19, 2012 3:22 PM

    As match-ups go, it’s a top 20 bowl. Definitely not top 10.

  3. ndnut says: Jun 19, 2012 4:44 PM

    Why can’t it be “The Florida Citrus Bowl Presented by Russell Athletic?”

  4. bertenheim says: Jun 19, 2012 4:48 PM

    The Outback used to be the Citrus, before that the Tangerine.

  5. whoisedgy says: Jun 19, 2012 5:32 PM

    @bert

    Actually Outback was Hall of Fame
    Capital One was Citrus was Tangerine
    Champs was Tangerine was Carquest

    So much for the tradition and pageantry of college bowls.

  6. thefiesty1 says: Jun 19, 2012 5:55 PM

    The ACC-Big East matchup will be lucky to have either teams win 6 games to qualify for a bowl of any kind. Why bother. That’s like giving all the participants a blue ribbon for participating. How about a match up with a couple of winners?

  7. handsofsweed says: Jun 19, 2012 6:39 PM

    They should call it The All-Night Chicken and BBQ Bowl.

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