(Slow news day? Yes, slow news day.)
Following an eight-year run, the Champs Sports Bowl is no more… at least when it comes to title sponsorship.
The Orlando-based bowl will officially be named the Russell Athletic Bowl (Ooohh!!! Aahhhhh!!!) beginning this year and will continue under that name through 2015. The Florida Citrus Sports announced the move in a release today. Champs Sports, which held the title sponsorship from 2004-12, will continue its relationship with Florida Citrus Sports as an “Official Partner” of both the newly-named bowl and the Capital One Bowl through 2014.
Additionally, Russell Athletic will help negotiate the new conference agreements following the 2013 edition of the game.
This year’s Russell Athletic Bowl will be played Dec. 28 and feature an ACC-Big East matchup
for the right to be named the fifth-best college football conference. Last year’s game featured an 18-14 win by Florida State over Notre Dame.