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ESPN, Rose Bowl reach TV extension through 2026

Rose Bowl Game presented by Vizio - Wisconsin v Oregon Getty Images

One of college football’s most valuable bowls just signed an extension with the World Wide Leader.

And, lo and behold, it aligns perfectly with the 12-year playoff approval from the BCS Presidential Oversight Committee.

In a release, ESPN announced an extension with the Rose Bowl, Big Ten and Pac-12 to broadcast the game through 2026. Why is that important? The release states “Whatever is determined to be the exact post-season bowl rotation as part of the future format, ESPN will have the rights to the Rose Bowl Game each year.”

The terms of the extension were not released, but recall from the other day the Sporting News report claiming a college football playoff could generate upwards of $500 million annually. That projection will depend in part by how the semifinals and championship game are packaged to networks. TSN also reported ESPN will have first refusal rights, but NBC, Fox and CBS could potentially bid on some or all of the available product.

The Rose Bowl currently negotiates its own TV contract separate from the other major BCS bowls, so no matter what happens with TV negotiations, ABC/ESPN will keep the Rose Bowl for the next 12 years. As part of the playoff approval, two semifinal games will rotate among six bowls, though which six have yet to be determined. Still, anticipate that the Rose Bowl will be one of them.

In such a case, the numbers would indicate the Rose Bowl would host a semifinal game four times over the 12-year life of the playoff deal. However, Dennis Dodd of CBSSports writes “there is speculation that the Rose could host as few as two national semis during that period, thus preserving its preferred traditional matchup more often.”

In a statement yesterday, Big Ten commissioner Jim Delany said he was pleased with the approval of a four-team playoff because it preserved both the regular season and the conference’s relationship with the Rose Bowl, two important factors to the league’s president’s and chancellors.

Coincidence? I think not.

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15 Responses to “ESPN, Rose Bowl reach TV extension through 2026”
  1. Deb says: Jun 28, 2012 2:14 PM

    The bowl thing has never made much sense to me. If you’re not playing toward a championship, what’s the point? But I’m glad the Rose Bowl will still be around now that we have a playoff. Awesome parade!

  2. pictureamerica says: Jun 28, 2012 2:19 PM

    Hello. Big 10 / Pac 12 and the Rose Bowl are wonderfully significant traditions. For me, more that the BSC stuff.


  3. parkcityute says: Jun 28, 2012 2:31 PM

    I’ve been to several games at the Rose Bowl and to the Parade. Both are much more awesome in person than on tv. But glad the godmother of all bowls has a long term contract.

    Even when the other bowls, even the “Weedwacker Bowl” (got that from another thread here on CFT) goes into oblivion, this grand ole bowl will be still be entertaining us.

    Go Utes!

  4. foreverlsu says: Jun 28, 2012 2:40 PM

    Great for the Rose Bowl! I’m guessing that 10 of the 12 years, the Rose Bowl will host each of the champions of the B1g 10 and Pac 12 and the rich tradition will continue. Congratulations!

  5. Deb says: Jun 28, 2012 2:43 PM

    @parkcityute …

    Would love to see the parade in person! The floats are amazing. Have always thought it would be so cool to help build one of those.

  6. secucks says: Jun 28, 2012 2:49 PM

    And the need to have a college playoff never made much sense to me. If a system is created that is highly subjective to which teams get selected to participate, what’s the point? Taken from last year’s results is Alabama better than LSU or is LSU better than Alabama? And at the end of the day what difference does it make?

    While one could question why there are 35 bowl games, with payouts of $500K to $18M totalling close to $125M there is not only special recognition gained but an actual payout that extends to 70 DIFFERENT teams. And the teams that go to the bowls may have won their conference or had a winning record (other than UCLA last year).

  7. xphase says: Jun 28, 2012 3:47 PM

    Really hope one or two of the networks gets the rights to the playoffs/championship. So tired of Musberger/ESPN.

  8. Deb says: Jun 28, 2012 3:56 PM

    @secucks …

    When I said the bowl system never made much sense to me, I was speaking more about–as someone else coined it–the Weedwacker Bowl, etc. When I was growing up, the Rose Bowl, Orange Bowl, Sugar Bowl usually did play a role in determining the national champion. But when your season is over, no, I don’t see the point in playing a meaningless game against an irrelevant opponent just to say you did.

    I’m sure you don’t see the point in playoffs. Your ongoing hatefest against the SEC makes clear that your unnamed conference/team hasn’t been in the running for a title. You should have written the university presidents. Maybe you could have convinced them to go the Pee Wee route and given trophies to everyone. Of course … that’s kind of what the bowls do, isn’t it?

  9. nickp91 says: Jun 28, 2012 3:57 PM

    ESPN has hammered out a 12-year extension for broadcast rights to the Rose Bowl

  10. fcmlefty1 says: Jun 28, 2012 4:56 PM

    Even if this game ends up hosting the runners up from one of or both the PAC 12 and Big 10 most of the time, it still will pit two pretty decent teams against each other and continue to be must-see TV on New Years Day.

    Besides the playoff thing, I’m just as excited of the prospect of top teams meeting up in the other 4 big bowls on Dec 31/Jan 1. In a typical year, the 6 games:

    Playoff game #1 (Sugar for this example)
    Playoff game #2 (Fiesta for example)
    (For argument sake, we’ll say the conf champs from the Big 4 leagues)

    Rose – Big 10 #2 vs PAC 12 #2
    “Champion” (Cotton?) Big 12 #2 vs SEC #2
    Orange – ACC champ vs top 12 at large
    6th Bowl (whichever bowl enters the rotation) top 12 at large vs top 12 at large.

    This is 6 fine ball games. Gives Notre Dame, Big East, MWC or Conf USA a chance to square off against a top foe if worthy. Gives us a chance to see a 3rd and possibly 4th team from a conference that has a stellar year if they are worthy. There really isn’t alot of downside here the way I see it.

  11. secucks says: Jun 28, 2012 6:28 PM


    In response to your comments I agree there are too many less than relevant bowls. Even so I disagree that the bowls should be replaced by playoffs. Your initial comment appear to relegate ALL bowl games into being meaningless since you specifically talked about the Rose Bowl. While there was the occasional outlier, any of the teams that ended up in the Rose, Sugar, Orange or Fiesta bowls were likely to include the best teams playing one another. The BCS didn’t make anything better and neither will the selection committee system but it is likely that one of the big 4 bowls will still include the best college team. I also give a big thumbs up on the SEC – Big 12 agreement for a New Year’s day bowl and that game is most likely to be huge.

    Yes I will continue to believe that SEC uses smoke and mirrors to market their teams/conference at the expense of other teams that are at least equal if not better. If the SEC can sucker folks into believing in fairy tales so be it.

    BTW, while I’m still not going to reveal my team my team is one of the eighteen teams that’s won more than one national champion title. I also post on CFT using a handle that readily identifies which team I support. I created an additional identity as I grew tired of responding to basically ignorant remarks that weren’t relevant to the post.

  12. Deb says: Jun 28, 2012 7:15 PM

    @secucks …

    Yeah, I think several people take multiple handles. Life would be easier sometimes if I could comment without the anti-Bama bias. But I just play myself on the blog. Anyone who knows me would peg me in a minute from these posts. Happened once with someone from my church, which made for an … interesting moment. :)

    The Big 12/SEC bowl is fine, but I wish it would just fold into one of the existing major bowls. I’d prefer the Sugar Bowl because that runs second to the Rose Bowl for me in terms of tradition and prestige, but guess the Cotton Bowl is the big contender. Just wish they’d call it the Cotton Bowl instead of the “Champions Bowl.” That sounds silly when it won’t be the actual title game.

  13. auburntigers34 says: Jun 28, 2012 7:26 PM

    smoke and mirrors?

    is that why so many schools outside of the South East are spending so much time trying to pull recruits out of states like Florida, Georgia, Alabama, and Louisiana?

    the same could be said for NFL rosters. other than last year’s game, the other conferences had five shots to blow out the smoke or shatter the mirror.

  14. tigersgeaux says: Jun 28, 2012 7:41 PM


    If you are an example of the fans of Auburn, no wonder why southernpatriots’ doctor has such good friends there that accompany he and the nurses to Appalachia and loves the people there.

    I can personally attest to your posting at least as much as it concerns good high school talent in southern Louisiana. My brothers, uncle, and I often attend Louisiana high school games and the number of out of state (CA, WA, AR, IL, MI, OH, OK, etc.) scouts and such are usually more than those from LSU, TX, MS, AR, etc.

  15. dkhhuey says: Jun 29, 2012 12:23 PM

    The Rose Bowl rocks!!! Glad to see it will be with us for at least another 12 years!

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