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Updated: Big 12 TV deal made official

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Updated 9/7 @9:40 a.m. ET: Okay, now it’s officially. Finally.

The Big 12 announced the agreement on its website Friday morning.

“The stability of the Big 12 Conference is cemented,” said commissioner Bob Bowlsby. “We are positioned with one of the best media rights arrangements in collegiate sports, providing the Conference and its members unprecedented revenue growth, and sports programming over two networks.”

Bowlsby has made it known before that the details of the agreement (i.e., which broadcast partner gets the best games and so on) have been the biggest snags to getting the whole thing finalized. In a partnership with two big broadcasting companies, that’s a natural hiccup.

But the deal is done now, and the security of a conference twice thought to be extinct is on solid ground for the next 13 years.


It’s been several months in the making — it definitely took a little longer than most probably expected — but the Big 12’s new TV extension with ABC/ESPN and FOX is set to be announced Friday, according to Brett McMurphy.

Seeing as McMurphy works for ESPN now, we’re going to go out on a limb and say, yeah, he knows what’s up. The Big 12 board of directors are expected to approve the package on Friday. When it becomes official, we’ll let you know.

The deal will reportedly be for 13 years through 2025 and worth $2.6 billion, which is the amount CBSSports reported back in May; the Sports Business Daily reported in March the amount would be $2.5 billion over 13 years. Big 12 members will receive $20 million annually from the deal.

More importantly, the deal should include a 13-year grant of rights, which was expected to be part of the agreement. The grant of rights would keep a school’s revenue in the conference if that member leaves for another league. The Pac-12 and Big Ten also include grant of rights in their media deals.

Big 12 commissioner Bob Bowlsby has stated in recent weeks that the deal has been in the homestretch, but that minor details were getting in the way of completing the agreement.

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17 Responses to “Updated: Big 12 TV deal made official”
  1. akrizzy25 says: Sep 6, 2012 8:22 PM

    Mountaineernation says your welcome big 12.

  2. kcrobert10 says: Sep 6, 2012 9:34 PM

    Can’t wait to see what the new sec number will be when they redo there tv deal. If the big 12 got 20 mill per school I going to guess the sec will get 20 to 25 per school from cbs or fox.

  3. coolhorn46 says: Sep 7, 2012 12:14 AM

    It only seems like peace in the middle east could happen more quickly than this TV deal. I’m not sure what good it does comparing the take for Big XII schools with what SEC teams will make once that deal gets redone…after a certain point, it’s just numbers. If nothing else, maybe it will finally lay to rest the idea that UT is poised to jump to some other conference, or go the indie route. UT likes the money way too much to give up tier one and two profits for over a decade, just to call some other conference home. Like it or not, the Big XII is gonna be around for a while, and is gonna be one of the big players in the four game championship playoff. Next step? Look for the conference to expand by two next summer, with the new teams coming from the southeast quadrant of the country.

  4. deadeye says: Sep 7, 2012 9:20 AM

    Guess who’s paying close attention to this announcement, FSU.

    Within two months FSU announces a move to the BIG12.

    Shortly thereafter VT announces their move to the SEC.

    Shortly after that Clemson, GT, Maryland, and maybe Miami start clamoring for BIG12 acceptance to form a south east pod with FSU.

    When that happens, either UNC or NCST becomes #16 in the SEC.

    Then finally, the ACC leftovers merge with the Big East.

  5. v2the4 says: Sep 7, 2012 10:14 AM

    I guess this will put an end to the rumor that the big12 is dead..that Texas is going independent…that OU and Okie state are going to the pac12, etc, etc etc….the big 12 just proved to all the naysayers in college station and columbia that they are still big players, they command a seat at the grown folks table and they still get the big piece of chicken come dinner time.

    the most important part of this deal is the grant of rights for the next 12 years, so if any school decides to leave the big 12 for another conference, then their tv payout stays with the big 12 until 2025, which should keep everyone in house…..Im not giving anyone $20 dollars, let alone $20 million.

    now, it will be interesting to see what other dominoes will fall…the ACC will not get anywhere close to $20 million per team, so will Florida State, Clemson, Miami and possibly Maryland or NC State join the big 12? UNC is on record saying they will not commit to anything without Duke being in the picture as well.

    What about Notre Dame and their football future? I cant see NBC renewing that contract as NBC may want to get in on the conference realignment game by signing the ACC, Big10, Pac12 or Big East to a major deal

  6. florida727 says: Sep 7, 2012 10:23 AM

    I get the provision in the contract that says if a Big 12 team leaves, their revenue stays with the conference, but I wonder what the provision is for the TV partners if the conference doesn’t meet certain viewership requirements? Have to remember, the network partners only offer this money ($2.6 billion) based on their ability to attract advertisers (primarily). And those advertisers only pay based on how many viewers their message reaches. Interesting dynamics nonetheless. Wish them well.

    “deadeye”, interesting predictions. A friend of mine in Lexington told me that even though, obviously, basketball is king at the University of Kentucky, football still generates more revenue for their athletic department. Hard to believe, but if true, then football truly does drive the athletic decisions for conference participation, so don’t be surprised if your thoughts play out, because from a FOOTBALL perspective, everything you’re saying makes sense. At first I was looking at it from a basketball perspective and was thinking, “no way”. The more I think about it though, the more I’m thinking you’re right on target.

  7. kcrobert10 says: Sep 7, 2012 11:02 AM

    Does this new deal expand if there conf expands. If not ur talking about everyone gettin less money cause the pie is gettin sliced to many times. If the acc falls apart big if due to buyouts. I would look to see vt and Virginia in the sec. It’s kinda like ku and kst those schools are tied together through there state congress and yes at some level politics plays a part in this realignment stuff. Missouri is a good example the political power that be in the state grew tired of Texas and the in fighting of were staying now were leaving, no were staying, so they went looking for greener pasture. They were lucky the sec wanted them to.

  8. deadeye says: Sep 7, 2012 11:13 AM


    The SEC’s revenue model is based upon having one flagship university in each state. That’s why FSU, Clemson, and GT are a no go for SEC expansion. Those states already have universities in the conference. Now I will agree with you that the SEC would love UVA, provided VT does not go to the SEC. But they will only take one of the two. If VT goes SEC, look for UVA to possibly get an invite from the BIG10. That conference is going to make an “eastern” push to increase their revenue for the BTN.

    The SEC wants a flagship university from both Virginia and North Carolina.

  9. floridacock says: Sep 7, 2012 12:39 PM

    What are you people getting so excited about? YOU / WE are the ones ultimately paying for this. And all for sports in which the athletes don’t even get paid pizza money. Yeah, yeah, I know about the education

  10. sanguillen35 says: Sep 7, 2012 12:46 PM

    For 8 years ESPN withheld evidence of child abuse within the Syracuse basketball program. ESPN admits this and actually stated that they were waiting for a second victim to come forward before releasing what they had. How in the world can the NCAA stand by and allow any member conference negotiate any deal with pedophile protecting ESPN?!!!!!!! The stench from State College reeks no worse than that in Bristol. Yet where is the media outrage and NCAA crackdown of either Syracuse or ESPN?

  11. mhalt99 says: Sep 7, 2012 12:54 PM

    Wow! what a payday! The players who risk their lives playing one of the more physically demanding and hardest hitting sports in the world will surely have……………WAIT WHAT? the workers on the field won’t see a penny of that outside of tuition and books, for degrees that have become so watered down they are pretty much useless at this point.

    When the tide finally turns, this is going to be a fun fun fun lawsuit to sit back and watch. I know there is a program in place for grad school but can we at least make it official that any of these kids can have graduate school paid for by the university at any school they can get into (like the Ivies and other private schools do for teachers kids).

  12. kcrobert10 says: Sep 7, 2012 12:57 PM

    Deadeye I’m sure that’s is what the sec wants hell I want a million dollars and to not work in a paint factory. I stand by my statement. I can’t see the virginia congress allowing va or vt go there separate ways. Esp givin va high thoughts of there selves being founded by Jefferson and so on. You think they really are going to let there state rival to go to the sec and the money while they are twisting in the wind. What if the big 10 doesn’t come calling and they end up in the big east. And in my opinion same can be said for unc and nc st. If they do want doth tv markets dc and Carolina then maybe they will target Maryland and duke they don’t have those political issues due to Maryland being the only d1 school in the state and duke being private.

  13. charles130 says: Sep 7, 2012 1:14 PM

    Still don’t understand why people think ACC teams will bolt. In the context of an $80 million athletic dept budget, what’s the difference between 20 million & 17-and-change?

    Plus, the ACC has look-in windows at 5 and 10 years in the event FSU and Miami finally decide to play some football, which would result in mediation of a potential increase in rights fees.

  14. vols84 says: Sep 7, 2012 1:40 PM

    Don’t forget the naysayers in Lincoln and Boulder, if your going to throw your darts at Mizzou and A&M. Those two left first, but all of the potential collapse is on Texas and OU.

  15. deadeye says: Sep 7, 2012 1:57 PM


    Well, we have different opinions. Here’s why I believe what I posted earlier:

    – Universities are feeling the financial crunch as the economy flounders. More than ever, schools are looking for ways to increase revenues, and conference affiliation is one way to address the problem.

    – Getting VT into the ACC was important for the sake lifting VT to the same level as UVA. But at this point, if the SEC deal far outstrips the ACC deal, it would be political suicide for politicians to interfere with VT bettering their situation. Additionally, if the BIG10 came calling (offering more money) it would make no sense to stand in the way of UVA taking that money.

    – The ACC is unstable. The football first schools are extremely ticked off that the conference passed on WVU and instead accepted Pitt and Syracuse. That was a basketball first addition at a time when football revenues drive 80 to 90 percent of all college athletics. FSU wants out, and if they leave VT, GT, Clemson, and Maryland will want out as well.

    – The playoff format will evolve over time into something that will require a strong congerence affiliation for strength of schedule. Good football schools in weak footbal conferences do not want to be left behind. Look at the monetary numbers being thrown around for the four team playoff, and it becomes clear as to the motive for teams to realign.

  16. charles130 says: Sep 7, 2012 6:41 PM

    I can tell you I have not heard a single ACC fan state they wish the conference had gone after WVU. Quite the contrary – they werent even in the discussion.

    Granted, the reaction to Syracuse and Pitt was lukewarm or so. But the only time WVU would have come into the discussion would have been had the ACC went to 16 and come down to two of three: Rutgers, Uconn, or WVU. Even then, I think its a No due to their academics and reputation.

  17. coolhorn46 says: Sep 7, 2012 11:15 PM

    Unless John Swofford has a rabbit stuck in his hat that he hasn’t pulled out so far, the ACC is in serious danger of losing most of its’ top football playing schools to the Big XII, SEC, and perhaps B1G.

    All isn’t lost though…the conference can poach a few more Big (L)east schools and become what it’s wanted to be for a while anyway, the best hoops league around.

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