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Oregon State looking to rebrand its image

Wisconsin v Oregon State Getty Images

Over the last decade, Oregon has completely reinvented itself — with a little a lot of help from Phil Knight — to become a college athletics paradox. It’s a program that’s built a tradition of not having much of one to begin with. Instead of honoring the past, the UO’s tradition is about doing the next best thing.

Looks like the Ducks’ in-state rival, Oregon State, could be taking a similar approach. Per the Oregonian, OSU is in the middle of a rebranding project with Nike to unveil a new brand and logo next fall. “The review will look at all parts of the identity package from color schemes to the OSU font and Beaver logo,” said OSU athletic director Bob De Carolis in a department release.

More from the Oregonian:

“There are some schools that are tradition-rich, nationally known and have a true brand,” said Tinker Hatfield, Nike’s vice president of design and special projects. “Then there are other universities that aren’t quite as known, and those are usually the kind of universities who are more interested in working with us to improve their recognition, visibility and presence.

“We wouldn’t attempt to rebrand Alabama or Texas or Miami, for example, because they’re already super strong and visible. But other schools — the University of Oregon has been one in the past, and now Oregon State — would love to improve their success rate in recruiting all students, and that can happen with rebranding.”

There seems to be a lot of that going around in college football. Unless you’re one of about a dozen programs, change to a logo, jersey, etc. is inevitable.

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7 Responses to “Oregon State looking to rebrand its image”
  1. gopokes0714 says: Sep 15, 2012 1:40 AM

    colors? its not often that a school changes colors. but hey I would like to be the only orange and black OSU!

  2. tigersgeaux says: Sep 15, 2012 7:14 AM

    There are alot of orange and black school colors in high schools…I attended and graduated from one.

    The only problem you get into is that your opponents come up with Halloween themes against you. One opposing team came out with Michael Jackson’s Thriller theme to mock our colors.

    LSU is purple/blue and gold. The New Orleans Saints are black and gold. Orange and black would be good colors especially if Philip Knight puts his money and expertise to help OSU as he did UO.

  3. onbucky96 says: Sep 15, 2012 8:33 AM

    How about Primus playing when they run out if the tunnel. Nuthin says class like Wynona’s big brown beaver. Yeah, we’re still bitter here about last week’s loss.

  4. thefiesty1 says: Sep 15, 2012 9:18 AM

    Oh no. Now another school will have ugly unis.

  5. ugabugkiller says: Sep 15, 2012 10:29 AM

    Oh, how crap like this makes me happy to have graduated from and love UGA.

    Red. Black. Silver Britches.

    One of the most classic looks in ALL of CFB, only further proved by the disastrous and horrible Nike-fied Power Ranger uniforms from last year.

    Nike is just about everything that’s wrong with sports: All style, no substance. Nike is the DogKilla of uniform-makers.

    I know the Falcons are thinking about changing from their current horrible-looking uniforms with all the weird, random piping and the ugly tri-colored sleeves.

    Now that Nike is the NFL’s provider, I shudder to think what they’ll create for Atlanta, unless Blank keeps a film hand on the rudder and demands a more classic, clean look.

  6. billobrienschindimple says: Sep 15, 2012 11:08 AM

    PRIMUS!!! I love it.

    I guess we could get a remake to play for my Nittany Lions that would recognize the sins of the past:

    Jerry was a child molester, he touched so gawd dammed much, never did care for those kids, he was a creepy old phuk.

  7. usmutts says: Sep 15, 2012 1:01 PM

    Black and orange can be done right or it can be done wrong. For wrong – really wrong – just take a good look at the Cincinnati Bengals’ taste-crushing, mind numbing Halloween clown suits, especially those awful helmets. I just hope OSU doesn’t let Nike duckify it’s uniforms. Class is always better than crass.

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