Over the last decade, Oregon has completely reinvented itself — with
a little a lot of help from Phil Knight — to become a college athletics paradox. It’s a program that’s built a tradition of not having much of one to begin with. Instead of honoring the past, the UO’s tradition is about doing the next best thing.
Looks like the Ducks’ in-state rival, Oregon State, could be taking a similar approach. Per the Oregonian, OSU is in the middle of a rebranding project with Nike to unveil a new brand and logo next fall. “The review will look at all parts of the identity package from color schemes to the OSU font and Beaver logo,” said OSU athletic director Bob De Carolis in a department release.
More from the Oregonian:
“There are some schools that are tradition-rich, nationally known and have a true brand,” said Tinker Hatfield, Nike’s vice president of design and special projects. “Then there are other universities that aren’t quite as known, and those are usually the kind of universities who are more interested in working with us to improve their recognition, visibility and presence.
“We wouldn’t attempt to rebrand Alabama or Texas or Miami, for example, because they’re already super strong and visible. But other schools — the University of Oregon has been one in the past, and now Oregon State — would love to improve their success rate in recruiting all students, and that can happen with rebranding.”
There seems to be a lot of that going around in college football. Unless you’re one of about a dozen programs, change to a logo, jersey, etc. is inevitable.
Kliff Kingsbury has parted ways with one longtime member of his coaching staff and said goodbye to another recent addition at the same time.
Texas Tech announced on Saturday afternoon that Lee Hays would not be returning to the staff in 2017, having previously served as the team’s offensive line coach the past four seasons. In addition, the program confirmed the departure of DeShaun Foster as running backs coach after just one year on the job.
“We appreciate all that Coach Foster and Coach Hays have done for our football program,” Kingsbury said in a release. “We wish them nothing but the best moving forward.”
The reason for Foster’s departure was made clear earlier in the day when it was announced he was taking the same position at his alma mater UCLA.
While many expected a new look to come to Kingsbury’s staff after a disappointing 5-7 season in 2016, the fact that the first two changes occurred on the offensive side of the ball is pretty notable for a team that struggled to stop just about anybody on the defensive end. Hays notably has been around the program since 2013 when the head coach returned to Lubbock and is the more surprising name not coming back to the staff for next year.
Jim Mora’s offensive overhaul appears to be complete.
UCLA announced a pair of hires on Saturday to the team’s coaching staff, starting with Hank Fraley as the Bruins’ new offensive line coach and the return of former tailback DeShaun Foster as the new running backs coach.
“DeShaun is a Bruin through and through, which makes this such an exciting addition to our staff,” said Mora in a statement. “On top of being a tremendous alum, consummate professional, trusted voice and valued mentor, he is an exceptional football coach whose pedigree and knowledge of the game command respect. We’re thrilled to welcome Deshaun back home where he belongs.”
Foster spent last season in the same position at Texas Tech but was in Westwood from 2013-2015 serving a variety of roles with the program. He is a familiar face to many in the powder blues, ranking third on the school’s all-time rushing list. He also had a lengthy stint in the NFL, most notable with the Carolina Panthers.
Fraley also has plenty of NFL experience, having spent 11 years in the league as a player before joining the coaching ranks. He recently served three seasons as the Minnesota Vikings assistant offensive line coach.
The duo replace Kennedy Polamalu and Adrian Klemm, both of whom were dismissed in the past month. They’ll join new offensive coordinator Jedd Fisch at UCLA, who was recently brought on board himself.
Central Michigan has their replacement for star quarterback Cooper Rush and didn’t have to go far to get him.
Former Michigan signal-caller and recent graduate transfer Shane Morris announced Saturday on Twitter that he would be making the move up the road to play for the Chippewas in 2017.
Morris was a former four-star recruit coming out of high school in the state but never quite lived up to those expectations with the Wolverines. He did start two games for the team over the course of his career but was third on the depth chart in 2016 behind Wilton Speight and John O’Korn.
As a result, he wraps up his time in Ann Arbor by completing 47 of 92 passes for 434 yards, with no touchdowns and five interceptions. He’ll be eligible right away for Central Michigan, which is a great landing spot for an incoming quarterback with almost all of the offensive starters returning from last season’s team.
With Mike DeBord off to Indiana, Butch Jones is staying in-house for his next offensive coordinator.
Tennessee announced Friday it has promoted Larry Scott to be its new offensive coordinator. Scott joined the staff before last season as tight ends coach and special teams coordinator. He spent the previous three seasons coaching tight ends at Miami, and racked up a 4-2 mark as the ‘Canes interim head coach after Al Golden‘s mid-season 2015 firing.
To replace DeBord in the quarterbacks room, Tennessee has hired long-time offensive coordinator Mike Canales as quarterbacks coach, and handed defensive backs coach Charlton Warren special teams coordinator duties to free Scott to focus on the offense.
Canales has previously served as offensive coordinator at Snow College, South Florida, Arizona and North Texas. He deposited two separate stints as the interim head coach at North Texas, and spent the ’16 campaign as assistant head coach, running backs and tight ends coach at Utah State.
“We spoke to a lot of very quality candidates,” Jones said in a statement. “Our goal was to gather as much information as possible in a timely manner but also go through a detailed process, which we did. We feel strongly about our offensive staff and that Larry Scott is the best fit moving forward to lead the unit.
“Larry played an important role in the success we had offensively last year and was heavily involved in all aspects of our game plan, both during the week and on game day. We felt it was vital to maintain our continuity on offense and keep building on what we have established the past four seasons.
“I’m also really excited about adding Mike Canales to our staff. Mike has recruited, coached and developed numerous quarterbacks at the collegiate level. He will be of great benefit to our players and staff with his extensive experience and knowledge of the quarterback position.”
The Vols finished the 2016 season ranked 24th nationally in both yards per play and scoring