For anyone who cares, of course. If not, we don’t blame you in the slightest.
It was announced last month that the TicketCity Bowl would be changing title sponsors. The bowl will now be called The Heart of Dallas Bowl. Heart of Dallas’ founder is Conference USA Commissioner Britton Banowsky, who was reported to be connected to the renaming of the bowl last month.
Here’s a link to the full release.
The 2013 game will feature a team from the Big 12 Conference and the Big Ten, while the Big Ten and Conference USA will meet in the 2014 edition.