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Updated: New Orleans will host ‘Champions Bowl’

Allstate BCS National Championship Game - LSU v Alabama Getty Images

Good news, everyone. You can stop calling the “Champions Bowl” the Champions Bowl and start calling it the Sugar Bowl.

According to, New Orleans has been selected as the site for the bowl game that will also reportedly serve as a rotating site for the semifinal round of college football’s new playoff beginning after the 2014 season. In other words, the Sugar Bowl is adding a Big 12 tie-in. New Orleans beat out the Cotton Bowl in Arlington, Tx., and the Chick-fil-A Bowl in Atlanta, among others. The “Champions Bowl” title was simply a placeholder.

The first Sugar Bowl with the Big 12 tie-in will take place Jan. 1, 2015. The deal is for 12 years.

All other details in the report have been known for a while. For instance, in the event that either the Big 12 champion or SEC champion is selected to the four-team playoff, the respective conference would select another team. In the event that the bowl is selected as a semifinal game, it would not host the SEC – Big 12 matchup. The expected payout from the bowl is, again, reported to be $80 million.

The other bowls expected to be among the six rotating semifinal sites are the Rose, Orange, Cotton, Fiesta and Chick-fil-A. There is a possibility of a seventh “access bowl”, but that has yet to be nailed down. So far, the Rose, Orange and Sugar have conference tie-ins; the other three access bowls are expected to be filled with at-large teams (the Fiesta Bowl’s tie-in with the Big 12 ends after 2014).

The Cotton Bowl in Arlington was the other finalist for the ‘Champions Bowl’. Now that New Orleans has secured the bid for the next dozen years, don’t be surprised if JerryWorld hosts the 2015 college football championship game, which will be held at a neutral site.

Updated 6:36 p.m. ET: And now it’s official. The SEC and Big 12 have announced that the Sugar Bowl will host the champions of the respective conferences. Here’s a portion of the release from the SEC:

“New Orleans and the Sugar Bowl are synonymous with post-season college football.  For many years, fans have enjoyed the color and pageantry that New Orleans offers,” said SEC Commissioner Mike Slive.  The Mercedes-Benz Superdome has hosted many Super Bowls, Sugar Bowls and National Championship Games and having teams from the Big 12 and the SEC in a post-season college football game together only adds to this list.  We look forward to competing against the Big 12 as a new championship tradition begins on New Year’s Day.”
“From the moment this game was announced, there has been tremendous excitement associated with the collaboration between these two conferences.  That excitement is reflected in the bids received to host this game.  There were great cities, attractive destinations, and impressive venues to consider,” commented Big 12 Conference commissioner Bob Bowlsby.   Now Big 12 fans can look forward to a New Year’s tradition and coming to New Orleans to support their team.  We are thrilled about our long-term association with our SEC colleagues and to be in partnership with the Allstate Sugar Bowl.“     
“We’re pleased to have been selected to host this great game.  This gives us the chance to extend the Sugar Bowl’s long-standing relationship with the Southeastern Conference and to develop a new relationship with the Big 12 Conference,” said Paul Hoolahan, Chief Executive Officer of the Allstate Sugar Bowl.  “The result will be, without a doubt, one of college football’s best bowl games on an annual basis, one that brings tremendous national prestige and millions of dollars in economic impact to our city and state over the New Year’s holiday.  We look forward to the tremendous promise this game, and these two great conferences, have to offer.”
“This is a great day for the Sugar Bowl Committee, the city of New Orleans and the state of Louisiana.  What this means for our city and state is hard to fully explain,” said Jack Laborde, President of the Allstate Sugar Bowl.  “With the privilege of hosting this game comes a national spotlight, a position at the top of the college football world and untold tourism dollars.  We couldn’t be happier and are grateful for the opportunity.”

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20 Responses to “Updated: New Orleans will host ‘Champions Bowl’”
  1. southernpatriots says: Nov 6, 2012 6:47 PM

    Congratulations to the Sugar Bowl Committee and the Mercedes Benz Louisiana Superdome! Polls of college players, coaches, and staffs over the past about 40 years that I have seen is that of all bowl destination cities they prefer, New Orleans comes out first and way out first. I am sure the food is a large part, but there are many other destinations which are fascinating to all visitors. New Orleans knows how to host an event. It is a very good choice and one the players and coaches of the respective SEC and Big 12 teams will thoroughly enjoy and remember.

    Pressing toward the playoffs, something we had hoped for and advocated for well over 50 years now and over the past decade, thought we would not live long enough to see it. But, it is just about here!

  2. mrlaloosh says: Nov 6, 2012 6:56 PM

    NOLA LOVE! The game will be, wait for it, LEGENDARY!

  3. kcrobert10 says: Nov 6, 2012 7:05 PM

    This is great at least when this turns into another sec beat down of Texas, Oklahoma, or Kansas st we can all go to bourbon street after and drink ourselfs into forgetfulness.

  4. 10of14 says: Nov 6, 2012 8:35 PM

    Quit patronizing NOLA…crappy city that literally has a smell in the air of Arse and is dirty. Combine that with arguably the worst stadium in the US and you have a loser choice. Enough with the pity…this city and the dome are both in sorry shape.

  5. mrlaloosh says: Nov 6, 2012 8:52 PM

    Gee 10of14, tell us how you really feel. Loser…

  6. drummerhoff says: Nov 6, 2012 9:02 PM

    Of the six host cities, New Orleans is easily the best destination for travelers. Great restaurants, hotels and you don’t need a car … like Los Angeles, Tempe, Atlanta, Miami or Dallas.

  7. alligatorsnapper says: Nov 6, 2012 9:23 PM


    The only arse on this thread is you.

    I just returned from dining and an evening out in New Orleans, in the Superdome watching the Saints show they actually had a defense to go with the Brees offense and a win. Great dining (as always) a clean and wonderful venue in the Superdome and did not have to drive around town just take a streetcar, great weather and all…a great experience.

    The NFL must really like New Orleans and the venue of the Superdome since once again they will have the the biggest game of the year–Super Bowl XLVII, the 47th edition of the Super Bowl on Feb. 3rd 2013.

  8. suprmous says: Nov 6, 2012 9:48 PM

    Hot damn!!!!! Another reason to enjoy playin hookey from work. And Southernpatriots, you’re right on bout the food and places to go. I doubt you could find variety like what Nawlins has in many places. This just makes my nite and week.

  9. suprmous says: Nov 6, 2012 9:54 PM

    Gatorsnapper, I don’t want to sound like a sour puss but that’s one of the reasons I believe all of that crap with the Commish has kept goin: he and some of the owners didn’t wanna see the Saints succeed let alone become SB Champs in addtion to havin his own agenda with Jonathan Vilma and the others. New Orleans is a City of Dreams and by God some of the best dreams in the World have even started from there as well as have ended there. On a side note, just hope Sean Payton’s not goin to be one of the latter.

  10. houndofthebaskervols says: Nov 6, 2012 10:55 PM

    {Well lets see what I can pull out of my arse to say about this announcement.}

    Congratulations to the great city of New Orleans. Every player, coach, ballboy, and fan polled in last 40 years or more has said this is where they want to be, in the great city of New Orleans, well actually thats a bunch of BS cause nobody has been polled I just said that…dont know where I got that actually. And it appears we are one step closer to a playoff which we have all demanded for well over 50 years even though we didnt have color TV, or air conditioning, but by god we knew we wanted a playoff so we all advocated for it {down at the Elks Lodge}. Well actually this is BS too cause this playoff jazz didnt become an issue until the BCS was created so I dont know why I said that but I warned you I was going to be pulling stuff out of my arse. LOL

  11. thefiesty1 says: Nov 6, 2012 11:55 PM

    I’d prefer a trip to New Orleans than going to Dallas. If Dallas had won the bidding ticket prices would have been out of sight with JJ giving his CowBabies season ticket holders first chance. It’s happened in the past where tickets were basically unavailable to the general fan.

  12. suprmous says: Nov 7, 2012 1:00 AM

    Amen ye fiesty1. And it’s a couple of things I wouldn’t like to see happen: support JJ and see his “Cowbabies season ticket holders” get first chance at the tickets fore the rest of the Good People who’d wanna go. FYI, JJ’s one of those owners I spoke of in kahoots with the Commish.

  13. houndofthebaskervols says: Nov 7, 2012 4:26 AM

    Haha I got more votes than the rest of you clowns. lol

  14. florida727 says: Nov 7, 2012 6:27 AM

    Congratulations to the city of New Orleans! Now, if I could only remember the name of the place across from the Convention Center, just down and on the same side of the street as Harrah’s… best seafood gumbo on this or any other English-speaking planet. Actually used to order TWO bowls of it for lunch :) Man, I miss that place.

  15. dgbk says: Nov 7, 2012 10:01 AM

    how is jerry jones, in kahoots with the commish when the cowboys lost cap space??

  16. floridacock says: Nov 7, 2012 11:15 AM

    CHICK FIL A??? Since when did that become a major bowl? I would have thought a refurbished Citrus Bowl, Gator Bowl or even Outback Bowl would be better choices.

  17. dcviking says: Nov 7, 2012 11:56 AM

    Sorry…I don’t get draw of New Orleans. Its a dirty city with a high crime rate, and outside of binge drinking doesn’t seem to have much to offer.

    I guess it is true that if you stay downtown you don’t need a car.

    Yes, I have been there twice and have no desire to ever go back.

  18. mrlaloosh says: Nov 7, 2012 12:05 PM

    Hey florida727, you must mean Mulate’s restaurant. Or maybe the Grand Isle restaurant. Also, Mr B’s Bistro in the French Quarter has the best chicken and andouille gumbo this side of my Mom’s. EAT UP!
    As for the Vikings loser, just don’t come for the game. Who cares. One thing is certain, when the Super Bowl comes back after next year the Vikings won’t be in it. And if they are, you know the rest. 5 TIME LOSERS! WHO DAT!

  19. dcviking says: Nov 7, 2012 12:13 PM

    mrladoosh — I’m sure you are best New Orleans has to offer. I accept your offer to stay away. Good luck with your corrupt organization, city, and way of life.

  20. houndofthebaskervols says: Nov 7, 2012 7:55 PM

    Dear Viking,

    While we’re at it, you can stay out of the South altogether. Thank you.

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