The BIG EAST is like Taylor Swift.
Sure, the BIG EAST was cute once, but it can’t keep a partner for more than a few months because once in a committed relationship -- or, for this analogy, when a school agrees to become a partial or full member subject to an exit fee -- that significant other realizes the BIG EAST is insane and wants to spend every waking moment together and get married and have babies but wait it doesn’t have a lucrative TV deal and oh God what have I done I think we should see other people, maybe?
So, the BIG EAST writes a radio-friendly lament (re: lawsuit) and moves on to someone else because it has the attention span of SHINY THINGS!
(Also, it needs inventory. Like, real bad.)
In this case, BIG EAST commissioner Mike Aresco has “reached out” to Fresno State and UNLV, according to a report from CBSSports’ Dennis Dodd. There have also reportedly been “informal conversations” between the BIG EAST and BYU, a second-year football Independent. Because the Big East is losing a sizable chunk of its basketball programs that are actually worth anything, the need to beef up its football brand is even more pressing. From Dodd’s report:
The BIG EAST has put an extra emphasis on combining programs in sizable markets (Houston, San Diego, etc) and with solid reputations (Boise State, ECU), hoping and praying the glue holds long enough for the product to be packaged with a giant red bow.
Right now, BIG EAST football isn’t a real desirable gift because of all the uncertainty. But, dammit, they’re trying.