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AP: Big East football schools will get approx. $100 mil in naming deal

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It was announced a week ago that the seven basketball programs breaking off from the Big East conference, informally known as the Catholic 7 on the interim, would actually be keeping the Big East name.

The price of that brand, plus the rights to keep the basketball tournament at Madison Square Garden, will result in approximately $100 million for Big East football schools. Most of that money will go to Cincinnati, South Florida and UConn, according to a report from Ralph Russo of the Associated Press.  The basketball schools will receive about $10 million of the $110 million pot.

Mark Blaudschun of reports similar numbers. The deal hasn’t been finalized, but that’s expected to happen by the end of this week.

The Big East recently agreed to a new TV rights with ESPN reportedly worth $130 million over seven years. Word of the agreement came about a week before it was announced that the basketball schools would be keeping the Big East name.

The Big East football members have not decided on a new name yet.

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15 Responses to “AP: Big East football schools will get approx. $100 mil in naming deal”
  1. sparty0n says: Mar 5, 2013 1:57 PM

    OK, now we need to start making recommedations for the new league name.

    I wish I could think of something other than the “We wish the B1G or SEC would call us Conference”

  2. catfanatic1979v1 says: Mar 5, 2013 2:26 PM

    Lets call them ‘Leftovers”

  3. cpanthersfan says: Mar 5, 2013 2:51 PM

    Why not sell the rights to the conf name like they do bowl games or stadiums. There is no loyalty anymore so who cares what conf usa 2.0/big least is called. This conf got screwed in expansion and tv deal why not make money where it can! Im an ecu alum so i am hoping they get a little piece of this $100 mil but not counting on it. Any extra cash flow would be sweet

  4. phillipalpha says: Mar 5, 2013 3:01 PM


    The Conference Formerly Known As Big East – Conference

  5. halbert53 says: Mar 5, 2013 3:16 PM

    Some universities would actually pay for the Big East name…amazing. Seems like the football schools are getting more from selling the conference name than from tv rights for their FB games.

  6. Ben Kercheval says: Mar 5, 2013 3:20 PM


    The Conference Formerly Known As Big East – Conference


    Okay, this made me laugh.

  7. lbijake says: Mar 5, 2013 4:16 PM

    Similar to the old joke as to why a divorce is so expensive?

    Because it is worth it.

  8. timh1955 says: Mar 5, 2013 5:58 PM

    The remaining football schools should join another worthless conference…the MWC and rename it the WGACC (Who Gives A Crap Conference).

  9. thefiesty1 says: Mar 5, 2013 10:34 PM

    Now that’s a waste of money.

  10. cranespy says: Mar 6, 2013 1:18 AM

    Easy fix… about the Big America Conference? This would provide multiple “endearing nickname” opportunities like….The BAC, The Big AC, The Big AmCo, The Big Americans or my personal fav…..The Big A.

  11. killerstiller says: Mar 6, 2013 9:20 AM

    How about FUBAR?

  12. ancientcougar says: Mar 6, 2013 1:35 PM

    I guess I am the only one who doesn’t know what FUBAR means.

  13. cranespy says: Mar 6, 2013 6:01 PM

    Has something to do with being beyond repair.

  14. timh1955 says: Mar 6, 2013 7:05 PM

    FUBAR = F*cked up beyond all reason (or repair)

  15. ancientcougar says: Mar 11, 2013 10:34 PM

    Thanks for your help on this.

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