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Joker channels inner Heath Ledger in Twitter recruiting pitch

Joker Phillips AP

More and more, coaches are taking to Twitter to get their football program’s message out even as at least one high-profile player is going on a social media sabbatical.

Just yesterday, there was a piece posted on the Atlanta Journal-Constitution‘s website in which Georgia Tech head coach Paul Johnson (@GTPaulJohnson), not exactly a social media heavyweight, was quoted as saying that “Twitter gives you a chance to control your message a little bit” instead of allowing the media to “paint you a certain way.”

In that same vein, new Florida wide receivers coach Joker Phillips has taken a unique — and creepily cool — approach to getting his Twitter message out to potential recruits.  In a tweet posted to his Twitter account Wednesday morning, the former Kentucky coach wrote (all-caps yelling his) “IT’S TIME TO COME PLAY WR FOR THE JOKER! #ComePlayWRForTheJoker #GatorNation #SpreadTheWord.”

To drive home his point, Phillips included a photo with the tweet:

Joker

The deceased Heath Ledger as the Joker, replete with a Gator logo photoshopped onto the breast pocket and a famous line from “The Dark Knight” enticing potential recruits to come to The Swamp?  Spectacular, Coach Phillips.

I have no clue what type of impact if any this has or will have on recruits.  But it’s this type of social media engagement that coaching staffs across the country need to realize is on some level an important part of an ever-evolving recruiting trail.

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8 Responses to “Joker channels inner Heath Ledger in Twitter recruiting pitch”
  1. normtide says: Mar 27, 2013 1:24 PM

    That’s awesome.

  2. mhalt99 says: Mar 27, 2013 1:43 PM

    letter from the Warner legal department in 3…2….

  3. thraiderskin says: Mar 27, 2013 2:17 PM

    I don’t see why that is cool, nor why that would make someone want to play at Florida… just show’em the girls, you’ll be alright.

  4. rolltide510 says: Mar 27, 2013 2:29 PM

    Oh. I figured he was calling recruits on a lethal combo of cocaine and xanax, which would probably make for an interesting pitch. I guess this is cool too though.

  5. fatcamper says: Mar 27, 2013 2:43 PM

    This seems questionably offensive, but at least he refrained from using blackface.

  6. manchestermiracle says: Mar 28, 2013 3:00 AM

    f.c., I’m guessing you never read a comic book in your life.

  7. hoosiercolts says: Mar 28, 2013 11:25 AM

    Why so serious??

  8. Deb says: Mar 29, 2013 5:51 PM

    Too cool!!! (Such a fan of that film!)

    But I’ve read that Warner Bros. has an aggressive legal dept. JT, please update if it comes back to bite him.

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