The Columbia Tribune recently obtained the contracts for Missouri’s upcoming guarantee games and found that, like in every other walk of life, the cost of business is going up.
Here’s how the payments break down:
– vs. Southeast Missouri State, Sept. 5, 2015: $385,000
– vs. Eastern Michigan, Sept. 10, 2016: $1.3 million
– vs. Missouri State, Sept. 2, 2017: $400,000
– vs. Idaho, Oct. 21, 2017: $1.3 million
– vs. Southeast Missouri State, Sept. 21, 2019: $425,000
– vs. Eastern Michigan, Sept. 26, 2020: $1.1 million
Add it all up and you get $4.91 million for a half-dozen games.
If that doesn’t sound like a lot, consider that Missouri paid $700,000 total to bring in Murray State, Toledo and Arkansas State in 2013 (though the Tigers did make a return trip to Toledo the following year, likely keeping costs down). They’ll shell out nearly twice that just to bring Eastern Michigan to Columbia next season.
What’s pushing these prices up? Costs are going up for mid-majors from the MAC and Sun Belt. Oh, and they’re just as aware of the SEC TV deals as the rest of us.
“It’s indicative of the fact that your midmajor programs have greater needs from a financial standpoint,” Missouri executive associate athletics director Bryan Maggard told the paper. “And with TV, the revenues generated by all these networks that everybody’s aware of, it’s just driven the price up. I do believe the midmajor programs are looking to support their programs in the various needs — whether it be cost of attendance, things like that — through guarantee monies.”