SEC Commissioner Mike Slive confirmed to Pat Forde of Yahoo! Sports last month that a formal announcement on the long-awaited SEC Network, previously labeled as “Project X”, would be made sometime around the middle of April. Following up that, the Sports Business Journal reports today that announcement will come on Tuesday at noon.
The SPJ notes that, as previously expected, the network will launch in August, 2014, following the expiration of the conference’s current third-tier TV rights contracts. ESPN is expected to be the primary broadcast partner for the new channel.
While the specifics of the deal aren’t known yet, and may not officially be disclosed on Tuesday, the projection is that the network will be “every bit as big as the Big Ten Network” financially speaking. To put that into context, Big Ten members outside of Nebraska have received $7.2 million and $7.9 million from the Big Ten Network for the past two years, respectively. With the additions of Missouri and Texas A&M, the SEC could be looking a number larger than that.
It should be noted that the SEC was reportedly close to resolving issues related to obtaining local TV rights last month, something that will likely cost the SEC on the front end; the back end of the new deal is expected to be flush with cash, however.