Skip to content

Big 12, SEC announce record revenue numbers

CORRECTION Bulk Cash Smuggling AP

Not long after it was reported that members of the Big Ten would be in line for a record $25.7 million in payout from the conference, the Big 12 and SEC have announced their payout distributions for the 2012-13 year.

Big 12 commissioner Bob Bowlsby said Friday that the conference will distribute a record $198 million to its 10 members — a number that does not include each school’s third-tier rights. The eight core members of the Big 12 will receive $22 million apiece. TCU and West Virginia will each receive $11 million as part of their entrance into the league.

We will have some pretty significant increases the next couple of years,” Bowlsby said, adding that the conference’s back loaded deal with ESPN/FOX could result in upwards of $40 million for each member by the end of the 13-year agreement. That number, Bowlsby said, does not include revenue from the Champions Bowl between the Big 12 and SEC, which is said to be worth $80 million for the two sides.

Speaking of the SEC, commissioner Mike Slive announced his conference will distribute approximately $289.4 million to all 14 members — an average of $20.7 million per school. Slive said the $289 million does not include the $14.1 million retained byinstitutions for bowl participation and $980,000 divided among all 14 institutions by the NCAA for academic enhancement.

Of course, the SEC’s revenue distribution is also expected to go up with the announcement of the SEC Network, which will launch next August.

Permalink 12 Comments Feed for comments Latest Stories in: Alabama Crimson Tide, Arkansas Razorbacks, Auburn Tigers, Baylor Bears, Big 12 Conference, Big Ten Conference, Florida Gators, Georgia Bulldogs, Illinois Fighting Illini, Indiana Hoosiers, Iowa Hawkeyes, Iowa State Cyclones, Kansas Jayhawks, Kansas State Wildcats, Kentucky Wildcats, LSU Tigers, Michigan State Spartans, Michigan Wolverines, Minnesota Golden Gophers, Mississippi State Bulldogs, Missouri Tigers, Nebraska Cornhuskers, Northwestern Wildcats, Ohio State Buckeyes, Oklahoma Sooners, Oklahoma State Cowboys, Ole Miss Rebels, Penn State Nittany Lions, Purdue Boilermakers, Rumor Mill, South Carolina Gamecocks, Southeastern Conference, TCU Horned Frogs, Tennessee Volunteers, Texas A&M Aggies, Texas Longhorns, Texas Tech Red Raiders, Top Posts, Vanderbilt Commodores, West Virginia Mountaineers, Wisconsin Badgers
12 Responses to “Big 12, SEC announce record revenue numbers”
  1. northstarnic says: May 31, 2013 6:18 PM

    Remind me. What percentage of that goes to the athletes?

  2. tigersgeaux says: May 31, 2013 6:20 PM

    Maybe the sky is not the limit after all…whew!

    It is good to see that many, if not most, schools are investing in better facilities for the students, and from southernpatriots’ posting awhile back the LSU Athletic Department is investing in academics by signing a contract to designate a percentage of total revenue and one half of all profits to the General Fund for the university. This is the first contract of its kind, though I would think other universities will follow suit soon.

    With the huge increase in revenue, it would seem there would be some effort on the part of these schools to increase scholarships to cover 100 percent of the attendance costs at the universities for the athletes. This has been falling short each year a little more as inflation has hit higher education.

  3. bigdinla says: May 31, 2013 6:42 PM

    Almost every school that profits from sports puts money into the general fund. To answer nortastic: each player receives almost 50,000.00 in room, board, education and equipment. This is not counting the money spent on tutors, trainers, etc… So spare us the poor student athlete routine.

  4. dryzzt23 says: May 31, 2013 6:58 PM

    Big Ten schools get 25+ mil
    SEC schools get 20 mil

    The difference b/w the 2 conferences is academics. One conference puts academics first whereas the other puts academics last. The Big Ten boasts 14 research institutions, the SEC has 1 (Vanderbilt).

  5. thefiesty1 says: May 31, 2013 7:16 PM

    And DeLoss just keeps smiling all the way to the bank.

  6. barkleyblows says: May 31, 2013 7:54 PM

    Alot more money to pay athletes in the SEC.

  7. historyofmatt says: May 31, 2013 9:44 PM

    Funny how even in their attempts to insult, B1G fans still fail, as their teams do in games that matter (especially against SEC teams).

    The SEC currently has 4 AAU institutions, not one.

    Vandy. Florida. TAMU. And Mizzou.

    Georgia and Alabama are on the cusp of AAU membership, and should attain it soon.

    But really, it’s just hilarious, that when talking sports, B1G fans have no other recourse but to fall back on the nebulous idea that their schools are “better.”

    Because, you know, it’s so obvious that their football teams are not.

    You people sound like the Bugs at the North Avenue Trade School when my boys in Athens dole out their yearly butt-whuppin.

    You know… you sound like losers. :-)

  8. wvugrad00 says: Jun 1, 2013 6:38 AM

    @dryzzt23 if your foolish enough to believe this is about academic’s then the Big 10 needs to do a better job of educating their students.

  9. whoisedgy says: Jun 1, 2013 9:45 AM

    And this, my friends, is why WVU joined the Big 12!

  10. thegamecocker says: Jun 1, 2013 10:17 AM


    Every school in the SEC is striving to better themselves academically, like many schools throughout the US. The fact is, if a student wants to learn, any college or university in this country will be good. The SEC will have more resources to build and improve as a result of their TV deals and excellent teams. Student/athletes receive over $50,000 annually in “compensation”, not including tutors and trainers as was mentioned above. Within the next 3-5 years, the majority of SEC schools will be affiliated with the prestigious AAU. I know for a fact the U. of South Carolina is putting hundreds of millions of dollars into R&D wing to attract more corporate dollars for research. In addition, LSU has established a contract whereby a percentage of revenue & profit is earmarked for the General Fund. I believe many of the sister SEC schools will follow suit. Your comments about these fine SEC universities is insulting and without merit. Speaking for myself, the BEST change ever made at the University of South Carolina was becoming a member of the SEC, and not only because of the athletics…….

  11. historyofmatt says: Jun 1, 2013 12:38 PM

    Oh yeah, by the way, @dryzzt23, you must have missed it:

    Nebraska was kicked-out of the AAU.

    In 2011.

    So the B1G doesn’t have full membership.

    Then again, it could be argued that the snobbery of the AAU, which was formed with Northern schools, is behind Nebraska getting kicked-out, and what is keeping more SEC schools out:

    The don’t consider agricultural research and such in their metrics for AAU membership. Which, of course, hurts Nebraska and Georgia, especially, who have some of the leading and more important agricultural research colleges in the nation.

    So everything isn’t equal, and much like the northern & midwestern biased media that literally kept the SEC from winning more national titles in 1920’s through 1990’s, but has only now just come around to understanding the dominance of the SEC, the AAU’s arbitrary and biased metrics are designed to keep Southern schools out of its little club by not allowing the paradigm-shifting agricultural research done by schools like Nebraska and Georgia.

    So stuff it.


  12. thegamecocker says: Jun 2, 2013 9:52 PM


    I figured there was politics involved with admission to the AAU. Thanks for the info re metrics for invitation to this distinguished group. Vandy, Florida, Mizzou, and aTm are members. The fact is, many SEC schools do have substantial R&D budgets that match or exceed schools who are already members of the AAU. I would have thought Mizzou and aTm spend significant money on agricultural research. I hope more SEC schools are invited moving forward because perception is if a school is a member, then it attracts better students and all the positive “dominos” that come with it.

Leave a Reply

You must be logged in to leave a comment. Not a member? Register now!