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Gators took financial bath in Sugar Bowl loss

Will Muschamp, Charlie Strong AP

Florida’s pride wasn’t the only thing to take a hit this past postseason; the athletic department’s financial bottom line did as well.

According to the Gainesville Sun, it was revealed during a university system budget meeting Wednesday that UF lost in the neighborhood of $840,000 on its trip to the Sugar Bowl.  The Gators lost 33-23 to former UF defensive coordinator Charlie Strong‘s Louisville Cardinals in a game that was 30-10 entering the fourth quarter.

As is ofttimes the case, it was the allotment of tickets that played a significant role the financial deficit.  According to an early-January report by the Orlando Sentinel, UF sold less than 7,000 of the 17,500 tickets allotted to them; the Sun wrote that the loss was “mostly due to unsold tickets.”

The Gators’ plight, mirrored by several other schools in the SEC, led to the ticket allotment issue to be addressed during the conference’s recently-completed spring meetings.  From the paper:

UF was one of several SEC schools that took a loss on bowl ticket sales this past year, something that the league addressed at its annual spring meetings in Destin last month. Commissioner Mike Slive said the SEC will be pushing for a lower minimum number of tickets that bowls can require league schools to purchase in the future.

The good news for Florida and others in similar situations?  The chief operating officer of the College Football Playoff, Michael Kelly, said today that  “the number of required tickets for schools in host bowls will drop from 17,500 to 12,500.”

Whether conferences such as the SEC will seek a deeper reduction in the ducat requirement remains to be seen.

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15 Responses to “Gators took financial bath in Sugar Bowl loss”
  1. Scott Hevel says: Jun 12, 2013 5:02 PM

    Here’s hoping they eliminate the ticket minimums altogether. I think it would suddenly make a lot of bowls go away….

    I’m curious how much the guy in charge of the bowl game made?

  2. BrownsTown says: Jun 12, 2013 5:15 PM

    That’s what happens when your fans root for the conference instead of the team.

  3. manik56 says: Jun 12, 2013 5:21 PM

    Those rabid SEC fan bases are the best!

  4. imacdane says: Jun 12, 2013 5:44 PM

    I wouldn’t have gone to see them play Louisville either. Even UF’s players didn’t show up for that game.

  5. jrs45 says: Jun 12, 2013 6:05 PM

    Sec sec sec!

  6. bigdinla says: Jun 12, 2013 6:22 PM

    Yes! Let the hate flow through you! Makes your tears so much sweeter!

  7. bat42boy says: Jun 12, 2013 8:14 PM

    Too bad Florida. No tears from me. I will say this, there are far to many bowl games that don’t mean anything, especially when sub .500 teams can get in.

  8. irishdodger says: Jun 12, 2013 8:26 PM

    Definitely waaaay too many bowl games. 7-5 should be the minimum record for bowl eligibility. A .500 record is a joke and the bowl bid may as well come w/ orange slices & Sunny D b/c it’s the celebration of mediocrity that is taking over society.

    I’m surprised Gator fans didn’t attend the bowl since it was a BCS bowl that required minimal travel & was held indoors. Had they gone to the SEC Championship game as well, I could understand the drop off. Maybe Gators fans knew that Louisville was going to win easily.

  9. tmb333 says: Jun 12, 2013 8:50 PM

    8-4 should be the minimum record with no lower tier wins counted.

    Way too many bowl games. Nearly all are losers for those that attend when you consider all related expenses including the bonuses paid to coaches and athletic directors for bowl appearances.

  10. normtide says: Jun 12, 2013 9:16 PM

    Hey, as long as the cavs, Indians, and browns aren’t representing my city, I’m doing great. Well that, and these national title crystal footballs we sport. But keep crying, we love to laugh at that.

  11. crazycane says: Jun 13, 2013 7:57 AM

    With this happening in most Championship games and meaningless bowl games, people are starting to take notice that only ONE GAME MATTERS.

    No other sport celebrates an opportunity to come in 5th place the way CFB does. ALL BCS game other than the MNC game are pointless, stupid, and a giant money grab at nothing more than an exhibition game.

  12. florida727 says: Jun 13, 2013 10:17 AM

    Ever been to the Superdome in New Orleans? The place is a toilet. Of ALL the places I can think of to go see a bowl game, BCS or otherwise, THAT place is the least likely I’d spend money traveling to. Plus, many of the hotels require a minimum, multiple nights stay just to book. But as others have stated, waaaaay too many bowl games already. I do hope some of them go away, but the sponsors seem to believe they’re getting a good value for their advertising dollar, and as long as they can justify it, they’ll spend the money even if it pits two 1-11 teams against each other.

  13. jimbo75025 says: Jun 13, 2013 1:55 PM

    bat42boy says:Jun 12, 2013 8:14 PM

    Too bad Florida. No tears from me. I will say this, there are far to many bowl games that don’t mean anything, especially when sub .500 teams can get in.
    For 10 months of the year, I say there are too many bowls. In December and early January where there is crap all else on, I certainly watch them.

  14. noaxetogrind says: Jun 13, 2013 2:58 PM

    florida727, just curious, have you been to the Superdome since Katrina? It’s hardly as you describe it since they refurbished it. Suggest you make a trip and check it out.

  15. florida727 says: Jun 14, 2013 8:11 AM

    Nope. Drove by on our way to do some volunteer work with Samaritan’s Purse for some of the affected areas, but no, haven’t been back since then. Will take you up on your suggestion though. Thanks. Sad that it took a disaster to get them to refurbish it, unless it was planned all along.

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