Updated: NCAA announces it will not renew licensing contract with EA Sports

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Well, this is interesting.

The video game NCAA Football 14 was released earlier this month right in the middle of the ongoing lawsuit between the Ed O’Bannon plaintiffs and co-defendants, which include the NCAA and EA Sports, over the use of athletes’ name, image, and likeness. Turns out, it’ll be the last video game under the NCAA name.

In a news release, the NCAA announced it will not enter into a new agreement with EA Sports for the video game franchise. The contract is set to expire in June of next year, but the announcement has been made to, according to the NCAA, “provide EA notice for future planning.”

Here is the statement from the NCAA in its entirety:

The NCAA has made the decision not to enter a new contract for the license of its name and logo for the EA Sports NCAA Football video game. The current contract expires in June 2014, but our timing is based on the need to provide EA notice for future planning. As a result, the NCAA Football 2014 video game will be the last to include the NCAA’s name and logo. We are confident in our legal position regarding the use of our trademarks in video games. But given the current business climate and costs of litigation, we determined participating in this game is not in the best interests of the NCAA.

The NCAA has never licensed the use of current student-athlete names, images or likenesses to EA. The NCAA has no involvement in licenses between EA and former student-athletes. Member colleges and universities license their own trademarks and other intellectual property for the video game. They will have to independently decide whether to continue those business arrangements in the future.

It’s a major move to part ways like this, but also an understandable one. The NCAA is looking to protect itself down the road and teaming with EA Sports isn’t going to help those interests. ESPN’s Brett McMurphy reports that EA Sports still plans to have a college football video game.  As long as Collegiate Licensing Company, which deals in licensing for schools, conferences and bowls, has a part in the game, it should look about the same. But the name “NCAA Football” is gone.

The O’Bannon case is currently awaiting a class-certification ruling that will determine if current athletes will be in a position to seek compensation from the use of their likeness. At least one current unnamed athlete will be added to the group of plaintiffs in the case, per a ruling earlier this month.

Updated 5:45 p.m. ET: EA Sports has released a statement about the end of its licensing agreement with the NCAA. It doesn’t say much that already wasn’t known — that Collegiate Licensing Company would still play a prominent role in the game, for example — but here it is:

By now, most fans will have heard that EA’s licensing agreement with the NCAA is set to expire and that we have agreed to part ways.  I’m sure gamers are wondering what this means. 

This is simple:  EA SPORTS will continue to develop and publish college football games, but we will no longer include the NCAA names and marks.  Our relationship with the Collegiate Licensing Company is strong and we are already working on a new game for next generation consoles which will launch next year and feature the college teams, leagues and all the innovation fans expect from EA SPORTS. 

We took big creative strides with this year’s college game and you’ll see much more in the future.  We love college football and look forward to making more games for our fans.

Alabama QB Jalen Hurts uses photo of Clemson celebrating title win as motivational phone background

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Nick Saban said last week that the loss to Clemson in the the national championship game earlier this year is one that he’ll never get over, although he didn’t go so far as to compare it to a death in the family. One playing member of Saban’s Alabama Crimson Tide team is taking to steps to ensure that he never forgets, either.

Jalen Hurts was the Tide’s talented true freshman starting quarterback who helped lead ‘Bama into the title game and, with a 30-yard touchdown run with just over two minutes left, gave his team a 31-28 lead. That lead was short-lived, however, as Deshaun Watson led his Tigers on an epic 88-yard drive that was capped by his two-yard touchdown pass with just one tick left on the clock for the 35-31 win.

The stunning last-second loss is something that Hurts makes a conscious effort to remind himself of daily as the rising sophomore, as the background on his smartphone, has a picture of Clemson players celebrating their win.

“We’re obviously all on our phones all the time,” Hurts said according to al.com after this past weekend’s spring game. “Every time I unlock it, it’s kind of a reminder. It kind of humbles me and keeps me motivated. …

“It’s not a grudge at all. It’s just something that keeps it on the back of your shoulder like, yeah, it’s still there. Remember why you’re doing it because at the end of the day, the goal for this team is to win the national championship.

Father of former Florida State WR Travis Rudolph killed in accidental shooting

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The father of Florida State wide receiver Travis Rudolph was killed Friday in an accidental shooting, the Palm Beach County Sheriff’s Office said in a statement on Monday.

According to the Sheriff’s Office, Darryl Rudolph was working on repairs inside a West Palm Beach, Fla., when a gun accidentally fired in an adjacent room, hitting him in the back/neck area. He was transported to a local hospital, where he was pronounced dead at 55 years old.

The younger Rudolph was Florida State’s leading receiver over the past two seasons before becoming an early-entrant into this week’s NFL Draft. He gained viral notoriety after a photo snapped of him sitting at lunch with an autistic elementary school student hit Facebook.

“When I used to coach and help other kids with football, basketball and sports, Travis was small but he used to pay attention to what I was doing,” the elder Rudolph said in an interview with ESPN last year. “I told them get your education. You can be the best athlete in the world, but without an education, you’re not going very far. That’s what Travis followed through on.”

LSU QB Danny Etling undergoes back surgery

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LSU quarterback Danny Etling has undergone surgery to relieve back pain, the program announced Monday.

“Danny had a minor back procedure this morning and everything went alright,” head coach Ed Orgeron said in a statement (and not in an Arrested Development way).

Etling has played through back pain for months, according to Ross Dellenger from The Advocate, and this procedure should remove that pain.

In a possibly related story, Etling went 4-of-11 for 53 yards in LSU’s spring game.

A transfer from Purdue, Etling appeared in 11 games for the Tigers last season, completing 160-of-269 passes (59.5 percent) for 2,123 yards (7.9 yards per attempt) with 11 touchdowns against five interceptions.

Etling’s recovery from Monday’s procedure is expected to be a short one.

Willie Taggart defends Oregon’s offseason workouts in interview

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Things got off to a rocky start for new Oregon head coach Willie Taggart. Among the issues Taggart was forced to deal with soon after accepting the job of head coach at Oregon was players falling ill during and after offseason workouts.

Three Ducks were hospitalized in January to treat symptoms of rhabdomyolysis, a product of overworking leading to soft tissue and possible kidney damage. Oregon suspended strength and conditioning coach Irele Oderinde following the hospital treatments to players, and questions about his certification were thrust under a microscope. Despite the unfortunate situation in Eugene, Taggart has defended his program’s workout routine in an interview with Stewart Mandel of FOXSports.com.

“We know we didn’t do anything to try to hurt our kids. We’d done [the same program] everywhere we’ve been and never had a problem,” Taggart explained in the interview. “I think our guys just overworked themselves and didn’t hydrate. … They were trying to impress the new coaches.”

It seems Taggart has been trying to raise the bar at Oregon and find a way to make his new players tougher overall. That is a common strategy for a new coach in a new program, so Taggart’s mission is not unique in that sense.

Maybe it was just a tough physical transition in the approach to workouts after years of Chip Kelly and Mark Helfrich running the show. Will this all pay off in the end? Taggart sure hopes so.