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Updated: NCAA announces it will not renew licensing contract with EA Sports

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Well, this is interesting.

The video game NCAA Football 14 was released earlier this month right in the middle of the ongoing lawsuit between the Ed O’Bannon plaintiffs and co-defendants, which include the NCAA and EA Sports, over the use of athletes’ name, image, and likeness. Turns out, it’ll be the last video game under the NCAA name.

In a news release, the NCAA announced it will not enter into a new agreement with EA Sports for the video game franchise. The contract is set to expire in June of next year, but the announcement has been made to, according to the NCAA, “provide EA notice for future planning.”

Here is the statement from the NCAA in its entirety:

The NCAA has made the decision not to enter a new contract for the license of its name and logo for the EA Sports NCAA Football video game. The current contract expires in June 2014, but our timing is based on the need to provide EA notice for future planning. As a result, the NCAA Football 2014 video game will be the last to include the NCAA’s name and logo. We are confident in our legal position regarding the use of our trademarks in video games. But given the current business climate and costs of litigation, we determined participating in this game is not in the best interests of the NCAA.

The NCAA has never licensed the use of current student-athlete names, images or likenesses to EA. The NCAA has no involvement in licenses between EA and former student-athletes. Member colleges and universities license their own trademarks and other intellectual property for the video game. They will have to independently decide whether to continue those business arrangements in the future.

It’s a major move to part ways like this, but also an understandable one. The NCAA is looking to protect itself down the road and teaming with EA Sports isn’t going to help those interests. ESPN’s Brett McMurphy reports that EA Sports still plans to have a college football video game.  As long as Collegiate Licensing Company, which deals in licensing for schools, conferences and bowls, has a part in the game, it should look about the same. But the name “NCAA Football” is gone.

The O’Bannon case is currently awaiting a class-certification ruling that will determine if current athletes will be in a position to seek compensation from the use of their likeness. At least one current unnamed athlete will be added to the group of plaintiffs in the case, per a ruling earlier this month.

Updated 5:45 p.m. ET: EA Sports has released a statement about the end of its licensing agreement with the NCAA. It doesn’t say much that already wasn’t known — that Collegiate Licensing Company would still play a prominent role in the game, for example — but here it is:

By now, most fans will have heard that EA’s licensing agreement with the NCAA is set to expire and that we have agreed to part ways.  I’m sure gamers are wondering what this means. 

This is simple:  EA SPORTS will continue to develop and publish college football games, but we will no longer include the NCAA names and marks.  Our relationship with the Collegiate Licensing Company is strong and we are already working on a new game for next generation consoles which will launch next year and feature the college teams, leagues and all the innovation fans expect from EA SPORTS. 

We took big creative strides with this year’s college game and you’ll see much more in the future.  We love college football and look forward to making more games for our fans.

Georgia raises ticket prices following Kirby Smart hire

ATHENS, GA - SEPTEMBER 28: A general view of the Sanford Stadium before the game between the Georgia Bulldogs and the LSU Tigers on September 28, 2013 in Athens, Georgia. (Photo by Scott Cunningham/Getty Images)
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Running a college athletics department is only getting more expensive, so attending a college football game will only get more expensive. Or, at least attending a Georgia game will.

Bulldogs president Jere Morehead and athletics director Greg McGarity revealed Thursday per-seat donations would rise an average of 17 percent for priority season ticket holders beginning in the 2017 season.

“It’s in anticipation of things that are ahead,” McGarity told the Athens Banner-Herald.

Cost-of-attendance scholarships bumped that line item up $766,000, and other costs across the department added an additional $5.3 million to the budget. All this while Georgia is building a new indoor facility and replacing Mark Richt and his staff while hiring Kirby Smart and his new staff.

“Those projects are going to be expensive,” Morehead said. “The cost of operating our athletic program each year continues to rise particularly as you look at the enhancements that are being provided to our student-athletes and to the support that we’re providing our student-athletes.”

The bump in prices will raise an extra $2.5 million for Georgia, and represents the first time Bulldogs fans have been asked to ante up since 2005.

“We wanted to be respectable in the increase to not price people out of a certain area but we did feel like we needed to make an adjustment,” said McGarity. “We want to continue to encourage people to come to games. We’ve got our work cut out to make sure (that happens).”

Ohio State to host Tulane in 2018

COLUMBUS, OH - SEPTEMBER 6:  The Ohio State Buckeyes kickoff to the Virginia Tech Hokies at Ohio Stadium on September 6, 2014 in Columbus, Ohio.  (Photo by Jamie Sabau/Getty Images)
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The Fighting Frites are heading to the Horseshoe.

Ohio State and Tulane announced a one-time game to be played in Columbus on Sept. 22, 2018.

“Tulane enhances and completes a non-conference schedule in 2018 that already includes Power 5 conference teams TCU and Oregon State,” Ohio State deputy AD Martin Jarmond said in a statement. “The Green Wave is part of a fine American Athletic Conference, which produced a New Year’s Day 6 bowl winner last year [Houston over Florida State in the Chick-fil-A Peach Bowl], so its first trip to Ohio Stadium should be exciting for our students and fans.”

The two teams have never met previously. Tulane last faced a Big Ten team on Sept. 27, 2014, a 31-6 loss at Rutgers. Ohio State last faced an American Athletic Conference program in the 2014 opener, a 34-17 Buckeyes win over Navy in Annapolis, Md.

We are excited for the opportunity to play Ohio State, one of the premier programs in the country,” Tulane executive associate athletics director Brandon Macneill said in a statement.  “Our coaching staff and players, along with our fans are eager to play against the very best and this should be a great game.  There will be a significant number of Tulanians from around the country joining us at the Horseshoe.”

Adding Tulane completes Ohio State’s 2018 non-conference schedule; the Buckeyes host Oregon State on Sept. 1 and visit TCU on Sept. 15. Tulane still lacks two games for 2018 but is slated to visit Georgia Tech on Sept. 8.

Georgia AD apologizes for giving Ludacris everything he demanded for spring game concert

Greg McGarity
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The University of Georgia paid Ludacris $65,000 to perform a concert at Georgia’s spring football game, and now the athletics director is apologizing for catering to every demand made by the artist.

In a meeting with the Georgia athletic board of directors, athletics director Greg McGarity offered an apology for giving in to a lengthy list of demands from Ludacris, which included condoms and alcohol.

“I do want to take this opportunity to apologize to our board for mistakes we made with certain aspects of the details of an entertainment agreement,” McGarity said, according to The Athens Banner-Herald. “Few things in my professional life have bothered me more than this situation. There are no reruns in life so we need to turn the page, learn from our mistakes and do everything we can to make sure errors of this nature do not reoccur.”

Georgia set a school attendance record for its spring game with an estimated total of 93,000 fans coming out for the first spring game under new head coach Kirby Smart. Of course, more than a few of those fans were encouraged to come out to see Ludacris perform, so it all worked out well for Georgia even if some people were not happy with the goods supplied to him during his stay.

“Some more than others as far as different age groups,” McGarrity said of the people expressing their displeasure with Georgia’s hospitality. “It was all over the map. I think there were a lot of things that came into play.”

Auburn RB Roc Thomas apparently heading to Jacksonville State

AUBURN, AL - SEPTEMBER 6: Running back Roc Thomas #9 of the Auburn Tigers runs the ball in for a touchdown as offensive linesman Jordan Diamond #76 of the Auburn Tigers blocks safety Forrest Hightower #12 of the San Jose State Spartans on September 6, 2014 at Jordan-Hare Stadium in Auburn, Alabama. Auburn defeated San Jose State 59-13.  (Photo by Michael Chang/Getty Images)
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Auburn running back Roc Thomas is possibly looking to join one of the top programs from the FCS ranks. Reports today surfaced suggesting Thomas is looking to transfer to Jacksonville State, although another report says he has yet to ask Auburn for a request to transfer.

During a radio interview, Jay G. Tate of AuburnSports.com said Thomas is likely on his way to Jacksonville State…

As that message was spreading around the college football landscape, largely under the ominous storm cloud from Waco, Texas, SEC Country updated their report by saying Thomas has not yet made a request to transfer from Auburn. That may have been accurate, but may not suggest a transfer to Jacksonville State is off the table. It could just be a matter of semantics, where Thomas is set to join the Jacksonville State program but still must go through the formalities of transferring from Auburn.

Thomas does have two years of eligibility remaining.