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Updated: NCAA announces it will not renew licensing contract with EA Sports

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Well, this is interesting.

The video game NCAA Football 14 was released earlier this month right in the middle of the ongoing lawsuit between the Ed O’Bannon plaintiffs and co-defendants, which include the NCAA and EA Sports, over the use of athletes’ name, image, and likeness. Turns out, it’ll be the last video game under the NCAA name.

In a news release, the NCAA announced it will not enter into a new agreement with EA Sports for the video game franchise. The contract is set to expire in June of next year, but the announcement has been made to, according to the NCAA, “provide EA notice for future planning.”

Here is the statement from the NCAA in its entirety:

The NCAA has made the decision not to enter a new contract for the license of its name and logo for the EA Sports NCAA Football video game. The current contract expires in June 2014, but our timing is based on the need to provide EA notice for future planning. As a result, the NCAA Football 2014 video game will be the last to include the NCAA’s name and logo. We are confident in our legal position regarding the use of our trademarks in video games. But given the current business climate and costs of litigation, we determined participating in this game is not in the best interests of the NCAA.

The NCAA has never licensed the use of current student-athlete names, images or likenesses to EA. The NCAA has no involvement in licenses between EA and former student-athletes. Member colleges and universities license their own trademarks and other intellectual property for the video game. They will have to independently decide whether to continue those business arrangements in the future.

It’s a major move to part ways like this, but also an understandable one. The NCAA is looking to protect itself down the road and teaming with EA Sports isn’t going to help those interests. ESPN’s Brett McMurphy reports that EA Sports still plans to have a college football video game.  As long as Collegiate Licensing Company, which deals in licensing for schools, conferences and bowls, has a part in the game, it should look about the same. But the name “NCAA Football” is gone.

The O’Bannon case is currently awaiting a class-certification ruling that will determine if current athletes will be in a position to seek compensation from the use of their likeness. At least one current unnamed athlete will be added to the group of plaintiffs in the case, per a ruling earlier this month.

Updated 5:45 p.m. ET: EA Sports has released a statement about the end of its licensing agreement with the NCAA. It doesn’t say much that already wasn’t known — that Collegiate Licensing Company would still play a prominent role in the game, for example — but here it is:

By now, most fans will have heard that EA’s licensing agreement with the NCAA is set to expire and that we have agreed to part ways.  I’m sure gamers are wondering what this means. 

This is simple:  EA SPORTS will continue to develop and publish college football games, but we will no longer include the NCAA names and marks.  Our relationship with the Collegiate Licensing Company is strong and we are already working on a new game for next generation consoles which will launch next year and feature the college teams, leagues and all the innovation fans expect from EA SPORTS. 

We took big creative strides with this year’s college game and you’ll see much more in the future.  We love college football and look forward to making more games for our fans.

WATCH: Duke surprises walk-on DE Danny Doyle with scholarship

DURHAM, NC - SEPTEMBER 26:  Rain on the helmet of the Duke Blue Devils during their game against the Georgia Tech Yellow Jackets at Wallace Wade Stadium on September 26, 2015 in Durham, North Carolina.  (Photo by Streeter Lecka/Getty Images)
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College football programs periodically post videos surprising walk-ons with scholarships, and it’s just the darndest thing. Every time a new video released, a dust storm happens to descend upon CFT’s remote offices.

This time around Duke walk-on defensive end Danny Doyle received this proverbial pot of gold, and head coach David Cutcliffe presented him with the scholarship after conspiring with the young lad’s parents.

Police report details how forklift ran over Michigan RB Drake Johnson

ANN ARBOR, MI - APRIL 01: Drake Johnson #20 of the Michigan Wolverines runs the ball during the Michigan Football Spring Game on April 1, 2016 at Michigan Stadium in Ann Arbor, Michigan.  (Photo by Gregory Shamus/Getty Images)
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Jim Harbaugh called it a “miracle” Wolverines running back Drake Johnson was not seriously harmed when he was run over by a forklift in April, and a police report unearthed Tuesday detailed exactly how it happened.

According to the document obtained by the Detroit News, a forklift operator identified named Matt Johnson was operating his vehicle at Michigan’s indoor track facility “and felt a bump, stating he thought he ran over a starting block, when he saw Drake Johnson, a student-athlete, roll from under the forklift. And M. Johnson realized he had ran over Drake Johnson who was sitting on the track floor stretching.”

The operator only realized he ran over the running back when he rolled out from under the vehicle.

Johnson was examined by a Michigan athletic trainer at the scene, then again at Schembechler Hall before being transported to U-M Hospital’s emergency room by athletic staff.

“All I can say is thank god,” Johnson later tweeted.

“I can tell you this, it would have killed a lesser man, but he is blue twisted steel, very flexible and amazing,” Harbaugh said on the call. “But it’s one of those miraculous things and he is doing well.”

“It’s a miracle right up there with Easter. Just thanking God he is all right, that’s my thoughts on it.”

Pac-12 to tamper down on select #Pac12AfterDark kickoffs

TEMPE, AZ - DECEMBER 07:  Pac-12 Commissioner, Larry Scott stands in front of the Stanford Cardinal as they celebrate the Pac 12 Championship after defeating the Arizona State Sun Devils 38-14 at Sun Devil Stadium on December 7, 2013 in Tempe, Arizona.  (Photo by Christian Petersen/Getty Images)
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When you allow television networks to pay you $3 billion to broadcast football games and happen to be located on the West Coast, you’re going to pay for it in the form of late kickoffs. ESPN and Fox want eyeballs on their networks as long as possible on fall Saturdays, and they’re not putting SEC games on at 10 p.m. Eastern time.

So, naturally, the Pac-12 drew those time slots.

And they absolutely hated it.

Remember, this is a conference that only recently joined the 21st century. For decades, the conference was happy with its 10 teams, its football games played on Saturday afternoons and its basketball schedule diced into a handy Thursday-Saturday format. Larry Scott was hired in 2009 to modernize the league while increasing the bottom line, and part of that required late kickoffs.

But on Tuesday the conference announced it has worked with its television partners to reduce the number of late kickoffs. ESPN and Fox won’t change their late slots, but the conference has received clearance to play Pac-12 Network games in previously exclusive windows of 2 p.m. or 6:30 p.m. local time. The change is expected to reduce the late night kickoffs by “up to” four games.

“The Pac-12 has some of the most loyal fans in college athletics and we appreciate our television partners working with us on this important issue for fans,” Oregon AD Rob Mullens said in a statement. “The increased exposure and revenue from our contracts with ESPN and FOX Sports have been instrumental to our success, but we continue to work hard to minimize as much as possible the negative impact late start times have on our fans who travel great distances to see our teams in person.”

Additionally, the conference announced it has instituted a field storming fine structure of $25,000 for a first offense, $50,000 for a second offense and $100,000 for a third offense. The SEC has a similar structure on its books.

“The Pac-12 Council carefully considered this policy and its impact on our fans who loyally support our teams,” Cal AD Mike Williams said. “This enhanced policy underscores the importance our universities place on the safety and welfare of our student-athletes, officials and fans, and will allow us to educate staffs and fans on procedures going forward.”

Finally, Pac-12 Network will start broadcasting eSports contests between member schools. Clear your schedule now.

Washington promotes Jennifer Cohen to athletics director

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When Scott Woodward left his post as Washington’s athletics director for the same job at Texas A&M in January, the Huskies promoted Jennifer Cohen to be the program’s interim AD.

Washington spent the next four months searching far and wide for Woodward’s replacement, and ended up finding her already sitting in Woodward’s old chair.

“I am very pleased to announce Jen’s appointment,” Washington president Ana Mari Cauce said in a statement. “She has all the skills and energy to provide exceptional leadership for Husky athletics. Her years of experience leading its fundraising program, along with her direct involvement overseeing football, provide a strong foundation for assuming overall leadership for the department.  This is the right time for her, and I look forward to a very exciting time for our students, coaches and fans of Husky athletics.”   

The Tacoma native joined the Huskies’ athletics department in 1998 as an assistant director of development and eventually rose to handle all of UW’s fundraising efforts. Before becoming interim AD, Cohen also oversaw the Huskies’ football and baseball programs.

“I am humbled, honored, and extremely thankful for this opportunity,” said Cohen. “The University of Washington has been part of my life for nearly two decades, and I believe our department is poised to accomplish great things. Together, we will work to positively impact our student-athletes, inspire a championship culture, and build and unite our community. I believe there is no better place to achieve these things than at Washington, and I can’t wait to get started.”

From a football standpoint, Cohen inherits a program on more stable footing than it’s been in a decade and a half — and considering the turmoil the Rose Bowl-bound 2001 Huskies experienced off the field, one may have to go back to the national championship days under Don James in the early 1990’s to find a rosier time for Huskies football. Chris Petersen is entrenched as head coach and has Washington positioned to be the nation’s top sleeper heading into this fall, and Husky Stadium recently underwent $50 million in renovations that Cohen herself fundraised.

Cohen also arrives to the position with Petersen’s enthusiastic approval.