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Johnny Football graces the cover of Time magazine

Johnny Manziel, Kenric McNeal, Dustin Harris AP

And, no, it has nothing to do with anything negative.  Unless you happen to be the NCAA or certain conference commissioners, of course.

As if he hadn’t already transcended the game of college football enough, Johnny Manziel has now found himself gracing the cover of the most recent issue of the iconic Time magazine.  The cover featuring Manziel, with the title “It’s time to pay college athletes,” pushes hot-button issues such Syria and Russian president Vladimir Putin to mere footnotes above his Heisman-esque photo.

Bruce Feldman of notes that Manziel is the first college football player on the cover of Time since Notre Dame’s Terry Hanratty and Jim Seymour 47 years ago.

Below is the latest cover of a magazine featuring Manziel, courtesy of Time‘s Twitter feed:

Johnny Manziel Time Cover

As for the substance of the article — which we’ve discussed on this site ad nauseam — you’ll have to buy the magazine to read the piece in its entirety or subscribe online.  The magazine’s website does, though, provide a brief synopsis of what you can expect on an issue that is — right or wrong — simply not going away.  Or, as Time writes, “[c]hange, in some form, is coming to college sports”:

Schools and big-time conferences are signing lucrative television deals. Some are even starting their own TV networks, which could be cash cows. But as revenues have expanded over the last decade–and will continue to expand into the next one–a fair share should go to the players. “The rising dollar value of the exploitation of athletes,” says noted Stanford sports economist Roger Noll, “is obscene, is out of control.”

In fairness, college players are compensated, with scholarships that can be worth over $100,000 over four years at some schools. That’s an attractive package. But given the time demands on major college athletes–40 hours per week plus in season–that naturally conflict with education, college should have the option to offer more. Schools could also allow athletes to secure sponsorships–that’s how Olympic athletes capitalize on their abilities. “Lifting the restriction on athlete commercial opportunities is a great step toward compensating them for the value they create,” says Warren Zola, assistant dean of the Carroll School of Management at Boston College and an expert in college sports and business law. “And it doesn’t cost the schools anything.”

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39 Responses to “Johnny Football graces the cover of Time magazine”
  1. baldyscotsman says: Sep 5, 2013 9:43 AM

    One of the problems I have with the Olympic model is that it is primarily used by single sport athletes(skier, Track and field, Etc) football is a Team sport, and thus all the positions(QB, RB) that are the Glamor positions will get paid enormous amounts by sponsors/boosters, but what about the Left Guard position or the place kick holder? They are not going to get the same chances to make the money the other positions will. That is why the Scholarship is the “payment” for these “student” athletes. They all have the same education that is being provided for the play on the field. If they choose not to take the education I am sure there are hundreds if not thousands of other students that would be willing to have the scholarship.

  2. ttalarico says: Sep 5, 2013 9:51 AM

    Holy Cow!!

    What is JFB going to think he can do next now?

    Doesn’t time have anything better for the cover???

  3. chachooga says: Sep 5, 2013 10:27 AM

    too many people make millions off these kids….too many!!!

    And I am talking all the journalists and media people too, not just coaches and schools etc…

    Something needs to be figured out.

    Count every single DI football athlete. Fill a pot with millions and divide it by the total number.

    Why won’t that work?

    Also let the kids leave after 2 years. That avoids all the sponsor saga….sort of, ok not really.

    This playoff garbage is to make money plain and simple….it is sooooooo obvious that these kids are being exploited for their talents. A college full ride is awesome, no doubt….but it is like a Ruth Crist SteakHouse chef the same as a burger flipper at Mickey Ds….

    And I think a concussion lawsuit is more than warranted.

    rant rant rant….NCAA football is not amateur.

  4. alligatorsnapper says: Sep 5, 2013 10:31 AM

    Is time going to make Manziel “Man of the Year” now?

    Is this going to help Time sell magazines? It appears they think so.

    Overexposure. Overexposure kills.

  5. baldyscotsman says: Sep 5, 2013 10:35 AM


    I understand your thoughts(rant) but I don’t think the Divided equal approach would work.

    For example–We all know that Alabama makes more money than Tulsa University, so how is Tulsa going to try and pay the football players the same as Alabama? How about sharing some of Alabama’s profits with all the other schools? I don’t think Alabama would like that. Also, another problem is the other sports. Football is a cash cow for not only football but also non-revenue generating sports(Lacrosse, Fencing, Swimming etc) are we going to pay those athletes as well? If we do, then who decides the breakdown on who gets paid what? I don’t want that job

  6. dcdawg1980 says: Sep 5, 2013 10:59 AM

    The athlete gets more than a scholarship for their efforts. They are getting free room and board, which is not available to the average student. What are these basic living expenses if they had to be purchased from the school like a student would or on the open market?

    Athletes get free medical care both in an out of season. And not only do they get free medical care, but they are given direct access to the best area doctors without cost. I know that when I was a student, I was relegated to the student infirmary, which was less than the best care. When I ended up in the hospital after an injury, I spent two years paying that off. Even of the athlete is injured off the field, their medical care is covered.

    I had to pay for books, lab fees, and basic supplies. Athletes do not. They are provided books, get their lab fees paid, and given their basic supplies. If transportation is required to an off-campus location for a class, the athletic department arranges for the athlete to attend the class without worry.

    Over the long term, those of us who came out of college with debt continues to pay interest on the debt for many years to come. The debt continues for years beyond the 10 years of a loan since paying off the debt takes money away from other endeavors, such as having less money to finance a car, a home, and other number of life’s amenities. Even if the athlete does not graduate, the athlete comes out with no debt. They have no student loans.

    Yes, the colleges make money off the athletes, but the athletes are getting quite a value for their time at their respective colleges, especially when I look at what they are not paying for as compared to what I had to pay… even look back over 30 years ago!

  7. baldyscotsman says: Sep 5, 2013 11:03 AM

    DC–could not agree more! I am only 6 years removed from college and I had to have 2 jobs to try and pay for school and I still had debt after school. These coaches/media/public saying that they athletes need “pizza Money”!!!??!? why don’t they use there free meal plan and go get some pizza? I know I didn’t have that option.

  8. rjruthve says: Sep 5, 2013 11:11 AM

    Johnny may have brought this issue to a head. It’s the elephant in the room that nobody wants to talk about. Well…………………………’s probably time. The revenue has reached astronomical levels and decisions to change things may need to be made. The current situation is outdated and basically unfair. So the only question is, are we really ready to do something about it or not?

  9. whitdog23 says: Sep 5, 2013 11:20 AM

    your education payments obviously didn’t work. you used ‘there’ free meal plan…when you should’ve said ‘their’ free meal plan.

  10. baldyscotsman says: Sep 5, 2013 11:23 AM


    Yes, I am very sorry for my grammar. Please accept my apologies and come up with a discussion point instead of pointing out a simple grammatical mistake. Thank you for adding to the discussion.

  11. cometkazie says: Sep 5, 2013 11:41 AM

    Get out the popcorn.

    Language is used to communicate.

  12. kinggator says: Sep 5, 2013 11:43 AM

    As much as the Moneybadger is a acting like a total fool for the past 9 months, I still hope that he/A&M beats ‘Bama. After that bring on the losses for Aggies! Go Gators!

  13. baldyscotsman says: Sep 5, 2013 11:43 AM

    Thank you.

  14. swcoach says: Sep 5, 2013 12:30 PM

    Lets just continue to inflate some egotistical, immature kid… No wonder he made all those antics during the game last week right after he got suspended. I was surprised he didn’t put up his middle finger to everyone cause that is pretty much what he was doing. Sad people cheer for this kid… time to grow up.

  15. rjruthve says: Sep 5, 2013 12:50 PM

    United States says, “Johnny is awesome”.
    Haters, piss off! In your face! Scoreboard! Get a life!

  16. klownboy says: Sep 5, 2013 12:56 PM

    And the media’s fascination with Johnny Football continues…

  17. ratsfoiledagain says: Sep 5, 2013 1:05 PM

    your education payments obviously didn’t work. you used ‘there’ free meal plan…when you should’ve said ‘their’ free meal plan.
    To: Witdog23

    Looks like your education didn’t pan out either.

    When beginning a sentence, ensure your capitalize the first letter of the first word in a sentence.

    Don’t cast too many stones.

  18. leprechaun2114 says: Sep 5, 2013 1:34 PM

    I don’t get it … they are being paid … their salary goes towards their education … it’s call free tuition and room and board… and in some case it’s a lot of money … oh that’s right, I forgot they often quite their paid job and go to the nfl early. no sympathy here.

  19. John Henson says: Sep 5, 2013 1:41 PM

    Glad that the magazine is talking sense. Wish the remaining media would get off of Manziel’s back and leave him alone. There are too many judges in this world.

  20. redsghost says: Sep 5, 2013 2:10 PM

    They ARE getting paid already. Anyone price the value of a 4 year scholarship lately? Is everyone in favor of this glad that their children’s tuition will rise DRASTICALLY to cover said wages? You don’t think the colleges will pay for it out of their own pockets, do you?

  21. cometkazie says: Sep 5, 2013 2:15 PM

    College football used to be a sport.

    Now it’s a circus.

    How many times has a college football player appeared on the cover of Time?

    I used to read the rag regularly but quit 30y or so ago.

  22. spankygreen says: Sep 5, 2013 2:58 PM

    I agree with dcdawg1980….I played D1 football and athlete’s get quite a haul from that sports scholarship…..I do think however that soon student-athletes will be paid some form of a stipend (above board), since it happens more than you think under the table…..My take….

    In addition to all the free stuff athlete’s get through scholarship, kick in another $800 a month as long as the student-athlete maintains a 3.0 GPA…and make no distinction between starters and non-starters………

  23. baldyscotsman says: Sep 5, 2013 3:02 PM


    I also believe it is going to happen sooner rather than later but I just don’t know how you control the Money snowball as it races down the slippery slope.

    Another question is how are the funds distributed? By the individual school? by Conference? by the NCAA(please no)?

    When it does happen I am all for the extra incentive for the GPA though.

  24. Myron Mesecke says: Sep 5, 2013 3:45 PM

    I didn’t know that Time had lowered itself this much.

  25. mikeinthevine says: Sep 5, 2013 3:56 PM

    Well, that should help his already badly inflated ego. Looks like they’ll have to put a bigger door in the locker room so he can fit his head through it.

  26. tientzu1 says: Sep 5, 2013 4:23 PM

    For those who lament about what they had to do to pay for school I ask a few questions…What was your ACT/SAT score? What was your accumulative GPA in high school? What extracurricular/volunteer activities did you participate in while in high school? I ask those questions because if you scored high on your ACT/SAT, had a 3.25-3.5 or higher GPA and participated in extacurricular/volunteer activities then a boat load of scholarships opportunities would have been available to you.
    My sister had a full tuition scholarship to BGSU due to her grades, test scores and extra activities. She could have had more but she didn’t apply for them because she didn’t think she worked that hard to earn her grades (4.0+ due to advanced placement classes). Hell, I had a partial academic scholarship for a 27 ACT and 2.9 GPA which would have been a full tuition scholarship if I had a 3.25. Whose fault that I didn’t get one? MINE…just something that goes through my head everytime I hear someone lament about their troubles while saying “those” guys have it made as if they haven’t EARNED the opportunities presented them.

  27. baldyscotsman says: Sep 5, 2013 4:32 PM

    By no means am I a saying “those” guys have it made. I am simply trying to point out both sides.

    College athletes have way more obligations then most college students(film sessions, lifting, practice, study hall, class, etc) but they are getting some things in return(classes paid for, room and board paid for, meal plan paid for, books paid for, etc).

    I was an average student at best, I had some scholarships but by no means did I have it all paid for. I had to work to pay for books, food, my room and board…that is all I am saying.

    and by the way…ACT 27 GPA 3.2 but since I was am white and came from a middle class family(not trying to start something–it is just the truth) my scholarships opportunities were less then others.

    Also, I fully expect that athletes(at least football players) will get some payment soon( next 4-5 years) I just don’t know how it will be done without even more disagreements in the future.

  28. tientzu1 says: Sep 5, 2013 4:52 PM

    That 27 ACT (which is a superior score) and a 3.25 accum equated to a full ride at Mount Union College. Pretty monotone school when I went there.

    But I will also point out that the normal student can have all that too without the extra obligations and still get a job, cut an album (college wrestler earlier this year), create facebook or some other great idea that generates wealth, or do whatever else they desire to supplement their income and not be 1) against any rules 2) treated like a criminal if they did…unlike the “student athlete”.

    As an ROTC cadet on full tuition scholarship I had the same benies as the athlete but could go get a job to supplement my income and use my GI Bill money for personal requirements.

  29. kristakay1 says: Sep 5, 2013 5:37 PM

    I thought I heard that they could make up to $2000 a year without getting penalized. If that is true, that’s a lot of money for a college student. Oh wait, they are just looking for a HANDOUT, not a job.

    Not including the education, room and board plus all of the food they can eat, they get access to great trainers and doctors if they are injured. A lot of college students don’t have medical insurance. They also get top of the line athletic gear and access to top of the line machines, etc in the weight room. I could go on and on.

    Everyone is forgetting one thing – JOHNNY DIDN’T NEED THE MONEY!! He is just trying to show everyone how smart he is and how he can “outwit” all of the adults.

  30. mosthubris says: Sep 5, 2013 7:11 PM

    Underage drinker. Confrontational. Challenged by the truth (multiple IDs). Yes, it’s time. You can have a free education, revel in the adulation, and all you have to do is go to class and learn; practice; play a game; and just act (only, just act) like you’re an adult and like you want to be a grown-up.

  31. dkhhuey says: Sep 5, 2013 9:03 PM

    There is quite an easy solution here… these kids really can’t go out and get a job given the NCAA rules, the amount of time they spend training, practicing, watching film, going to class, and studying. Set an hourly rate and pay them like an employee based on the number of hours they are tied up in their respective sports activities. You can ensure their is no cheating by using biometric systems to have them clock in and clock out.

  32. florida727 says: Sep 6, 2013 1:11 PM

    The problem with paying college athletes is where do you draw the line(s). Football is the cash cow. You going to pay women tennis players? What about basketball? At some schools they actually make a profit. Most schools don’t though. Glamour/skill positions? What about the linemen? What about the redshirt sophomore? What about the guy who has virtually no chance of getting significant (if any) playing time? What about the walk-ons?

    Their payment is their scholarship and the training table they eat at. Add up a four-year (sometimes MORE) education, room and board, and all the perks that athletes get (gear, etc.), and their “payment” is actually pretty substantial already. Yeah, there are a lot of people getting rich off the efforts of these kids. Good. It’s preparation for what they’re about to experience in the real world… a lot of people getting rich off their efforts in exchange for whatever they benefit… only then it’ll be a paycheck instead of a paid-for education.

  33. tientzu1 says: Sep 6, 2013 2:14 PM

    why do we constantly focus on the schools paying the players? Why not allow the players (unionized?) to be a part of the licensing agreement the NBA/NFL/MLB and the players’ unions do? Then all the players would receive an equal portion of the licensing revenues distributed to the players. At the end of the season, they would receive the same check for all the licensing revenue earned whether a bench warmer or the star player. ie the benchwarmer on NBA2K14 gets the same amount as LeBron.

  34. tientzu1 says: Sep 6, 2013 2:16 PM

    *like the NBA/NFL/MLB….my bad

  35. irishfbfan1 says: Sep 7, 2013 12:47 AM

    Lol, the kid, and I said kid, is so overrated it is not even funny! The QB for Marshall University Rakeem Cato is every bit as good if not better, but because he plays at what one would consider a smaller school, he gets no recognition.

    This guy would get his butt reamed vs Notre Dame’s front 7, FACT!

  36. longtallsam says: Sep 7, 2013 9:01 PM

    These athletes are getting about $25,000 per year in benefits. They are limited to 20 hours per week practice. If they have eight months per year practice, That works out to about $40 per hour that they are already getting paid. Not that bad for a high school grad.

  37. longtallsam says: Sep 7, 2013 9:06 PM

    If paying the football players was allowed, the rich would just get richer. The same 20 or so top teams would dominate everyone else. I can’t imagine why anyone thinks this is a good idea.

  38. pushingiron says: Sep 9, 2013 5:37 AM

    “Sep 7, 2013 12:47 AM
    Lol, the kid, and I said kid, is so overrated it is not even funny! The QB for Marshall University Rakeem Cato is every bit as good if not better, but because he plays at what one would consider a smaller school, he gets no recognition.

    This guy would get his butt reamed vs Notre Dame’s front 7, FACT!”

    Yeah the ND front seven was so much better than Alabama’s…..lmmfao! This kid set records in the SEC, you obviously have never watched any big boy football.

  39. rjruthve says: Sep 9, 2013 3:01 PM

    Who is this “pushingiron” person? He is seriously wasting everyone’s time with his fantasy commentary. Is there any way he can be blocked from this website based upon low football IQ?

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