As if there were not enough bowl game sin college football, we could be on our way to adding one more. Well, at least in name.
The Football Championship Subdivision national championship game could be rebranded as a bowl game in an attempt to spark more interest from the casual college football fans. Inspired by the relative success of the inaugural Celebration Bowl, played between the champions of the MEAC and SWAC, the Missouri Valley Conference is reportedly leading the charge to rename the FCS national championship game in a marketing ploy to generate more buzz with the help of the NCAA and television partner ESPN, which broadcast the national championship game in addition to providing coverage for additional playoff game sin the FCS postseason.
“The public understands playoffs, so we benefit from that for the first rounds of the championship,” said Patty Viverito, commissioner of the Missouri Valley Football Conference and the Pioneer League (just imagine if Jim Delany was the commissioner of the Big Ten and the MAC). “But then when it comes time for the championship game, because it’s in the mix of what is the bowl frenzy, it gets lost. So we think we can have the best of both worlds by having the playoffs leading up to the ‘Football Championship Bowl’ – however it is branded, but with the name ‘bowl’ so that we become part of the bowl lineup.”
This past season’s FCS national championship game was played on January 9, 2016. The championship game moved to January starting during the 2010 season. Previously the game had been played in mid-December. The move to push the championship game back closer to the BCS Championship Game was a strategic move to draw more attention to its national title game. This occurred a year after the game relocated to Frisco, Texas from Chattanooga, Tennessee.
“To be in the same space, if you will, as the FBS bowls was absolutely tremendous,” MEAC commissioner Dr. Dennis Thomas said, referring to the Celebration Bowl, which preceded the New Mexico Bowl and its official kickoff to the FBS bowl season. “We were the first game on ABC to start the bowl season. It was branded that way, it was marketed that way, it was promoted that way.”
Changing the championship game’s name to a bowl could have a downfall attached to it. While bowls certainly spark interest for some, it could also lead the game to fall under the radar amid a full slate of bowl games during bowl season. Having the game defined in title as being a national championship game could have a more positive effect on how the game is viewed by the casual fan.