Sending high school football players bulk mail is certainly nothing new in the recruiting game. Coaches at various programs have been cramming the mailboxes of top rate recruits for a while now in hopes that they will be able to convince high school players just how much they want them to be a part of their program. With the increasing popularity of social media, fans are getting more looks at the recruiting game they never had before, with recruits sharing photos of their letters spread out over the dinner table or, for some, a short video of a recruiting letter from a rival school being flushed down the toilet or lit on fire.
Enter Notre Dame. The Irish have been sending out pots of gold to recruits this fall. Not real gold of course, but it is a nice little gimmick.
Notre Dame sent out their latest batch of bulk mail packages to a number of recruits recently, dubbing the shipments as pots of gold. Included in the recruiting mail are 477 letters, each representing one of the 477 NFL Draft picks to come through Notre Dame’s football program over the years, up from 262 letters to some recruits in November. Tight end Dalton Schultz, who has been sharing multiple videos of his recruiting process on his own YouTube channel, showed off his pot of gold in a YouTube video blog entry…
Sure, the intent of sending these bulk shipments to recruits is to help convince players they are committed to having them be a part of their program. But there is a hidden agenda here that seems to play out without the high school players giving much thought to. By sharing the recruiting materials through various forms of social networks, the high school players are actually spreading the recruiting message for the school. That is blatantly obvious with the Notre Dame pot of gold. Perhaps knowing the recruits will be sharing images or video of the mail deliveries, Notre Dame made sure to write out the Twitter hashtag #PotOfGold in big, bold letters in the first piece of mail opened by recruits.
Some programs have used this strategy to spark interest in the program. Mark Stoops used this soon after taking over Kentucky, for example. If nothing else, it gets people to notice what is happening at a program.
Twitter recruiting at its finest, or just a sign of the times?