Johnny Manziel confirmed earlier reports on Monday by signing a management deal with LRMR, the firm founded by LeBron James associate Maverick Carter. LRMR and Carter will be tasked with handling some of Manziel’s off-field projects.
Manziel also announced that Erik Burkhardt will be his agent while Bradley Beckworth and Jeffrey Angelovich will look after his business-related matters.
James and Manziel became buddies over the summer and the two texted regularly during the Heisman winner’s final season at Texas A&M. That relationship has borne fruit, because the Manziel team plans on following the “LeBron Model” of management.
There aren’t many better ways to do it than the LeBron way. If Manziel succeeds in the NFL, he could potentially evolve into its biggest star as the current crop of elder-statesman quarterbacks like Peyton Manning and Tom Brady move on to retirement.
So we hope you aren’t sick of Johnny Football just yet.