Skip to content

Report: Notre Dame signs $90 million deal with Under Armour

Notre Dame Accident Football AP

Notre Dame and Under Armour announced on Tuesday that they have agreed to a shoe and apparel contract that is the most valuable in college sports history. It effectively ends Notre Dame’s 17-year association with Adidas.

While neither the Irish or UA will divulge the terms of the deal, ESPN’s sources claim its value is worth more than $90 million, topping the $82 million contract signed by Michigan with Adidas.

Notre Dame could potentially make even more from the deal, as it will take some of the payment in the form of company stock.

“We love the company we are partnering with, and we can’t wait to grow with them,” Notre Dame athletic director Jack Swarbrick said. “We don’t believe we’re partnering with a $2 billion company. We’re partnering with a $20 billion company.”

Among the stipulations in the contract is that UA will not be able to install signage at Notre Dame Stadium, keeping the storied venue free of advertising.

Nonetheless, college football’s rich continue to get richer. This deal should assure that the Irish stay relevant for the foreseeable future.


Permalink 24 Comments Feed for comments Latest Stories in: Independents, Notre Dame Fighting Irish, Rumor Mill, Top Posts
24 Responses to “Report: Notre Dame signs $90 million deal with Under Armour”
  1. kdbroom says: Jan 21, 2014 6:53 PM

    Sounds like a good reason to never buy an Under Armour product.

  2. imaduffer says: Jan 21, 2014 6:57 PM

    And they won’t pay a dime in taxes.

  3. timmons94 says: Jan 21, 2014 7:19 PM

    Wonder what they would get if they were actually relevant

  4. irishdodger says: Jan 21, 2014 7:19 PM

    Let the hating begin…..

    Oops…too late.

  5. Deb says: Jan 21, 2014 7:30 PM

    Is this solely about Notre Dame product merchandising for the public, or will Under Armour design Notre Dame’s uniforms as well? If so, I hope the Irish maintain their traditional look. Although the gloves are cool, some of the uniforms Nike has created are hideous.

  6. mogogo1 says: Jan 21, 2014 7:47 PM

    Hopefully, ND stipulated that whoever designed Maryland’s uniforms won’t be touching anything the Irish wear.

    Sounds like an amazing deal for ND and one that would cost somebody their job at Under Armor if a boss ever walked in and demanded proof they came out ahead on the deal. $90 million and there’s not even signage at the stadium? And the previous was record was Adidas signing Michigan? Outside Michigan fans, did anybody even know that Michigan was with Adidas?

  7. normtide says: Jan 21, 2014 8:47 PM

    Wow, sounds like drinks are on ND. Seriously though, good for the Irish. Just don’t get crazy with the uniforms.

  8. auburntigers34 says: Jan 21, 2014 8:56 PM


    Auburn’s been with Under Armor for the last several years. They don’t seem to interfere very much, when it comes to uniform designs or alternate uniforms or whatever.

    I couldn’t agree more about Nike and alternate uniforms, in general. Can’t wait on that stupid fad to run it’s course.

  9. Deb says: Jan 21, 2014 9:49 PM

    @auburntigers34 …

    Yes, Auburn has kept its traditional look–as has Bama, despite being with Nike. A lot of it has to do with what the schools are willing to tolerate. I like a simple, clean uniform. No reason football players should look like triathletes. :)

  10. tampabayirish says: Jan 21, 2014 10:09 PM

    To answer an early posters question. Yes, some of us outside of Michigan were aware that the Wolves switched to Adidas. If I am not mistaken, Michigan was a Nike school but left Nike on moral grounds. I vaguely remember some thing about Michigan not being happy about Nike’s working conditions for its employees. I applaud Michigan taking a stand on an issue important to them. That’s very difficult at a secular school.

    More than likely Under Armor will get one shot every year at the annual Shamrock Series game where they can try out some new things and push the envelope a little bit on Irish Uniforms. My one request is don’t change the golden helmets. The half blue half white helmets the Irish wore in defeating Miami in the Chicago Shamrock game were awful. Truly great teams (NY Yankees, Montreal Canadiens, Detroit Red Wings, LA Lakers, Dallas Cowboys, Green Bay Packers, Chicago Bears) make very few changes to the classic look of their uniforms.

  11. apkyletexas says: Jan 21, 2014 10:34 PM

    Can we please remove all references to the terms “college”, “university”, “academics”, “amateur” and “education” when discussing these folks?

    This is big-money athletic entertainment – nothing more – on the same level as NASCAR drivers selling every inch of their uniform to advertisers. The idea that these players get no pay AND no long-term benefits (despite extremely high rates of long-term disabling injury) is absolutely obscene beyond all comprehension.

    It’s hard to believe that lawyers aren’t bombarding the NCAA institutions with lawsuits yet.

  12. dmvtransplant says: Jan 22, 2014 1:09 AM

    @ mogogo1

    I’m so tried of Morons like you disrespecting Maryland’s uniforms. It’s our state flag and we’re proud of it. And unlike some states we don’t have to argue about heritage vs hate with a flag we support.

  13. buckynd13 says: Jan 22, 2014 7:58 AM

    I’ve heard Kevin Plank speak a few times at an annual financial conference. He was a University of Maryland football player who wanted a better way of keeping the sweat from building up under the uniform gear to keep the players cooler and built it into this billion dollar apparel company. He is a football player and competitor at heart who understands traditions sell and I expect them to maintain the simplicity of the stadium and uniform look but outfit the players with the most advanced apparel that looks great and tracks performance. A far cry from the dull look of Charlie Weiss’s “tan” helmets. This can only help w recruiting. I think it’s a great combination.

  14. sportsguy3434 says: Jan 22, 2014 8:08 AM

    I guess “click clack” stands for the sound of the brinks truck unloading its goods.

  15. irishdodger says: Jan 22, 2014 8:47 AM

    Most questions posed to the AD dealt with uniform change. He made it clear that there would be no tweaking of the tradition. UA left with the uniform specs so they can work on perfecting the colors. Other than that the only noticeable change should be the UA logo. As an Auburn fan noted recently, they are a good example of an apparel company not messing with tradition as the Tigers unis have remained the same. adidas was a great partner & ND had. O complaints. UA just made them an offer that couldn’t be refused.

  16. Deb says: Jan 22, 2014 10:20 AM

    @dmvtransplant …

    Your point about state flags is well-taken. The designs of many flags from my region leave me shaking my head. Just so you know, if I criticize the Maryland unis, it’s about the unis–not the flag. There’s nothing wrong with Maryland’s flag, but I do find the unis unattractive. I’d feel the same if, say, the New England Patriots wore uniforms splattered with the U.S. flag, which I love. That works well for Olympic athletes, but IMO those designs are too busy for football players. The Ravens make good use of the Maryland flag without it being overwhelming.

  17. 8to80texansblog says: Jan 22, 2014 11:10 AM

    imaduffer says:
    Jan 21, 2014 6:57 PM

    And they won’t pay a dime in taxes.

    Nor would any state run institution…..

  18. metalhead65 says: Jan 22, 2014 12:51 PM

    let’s see teams get deals like this but players can’t get a decent stipend to live on? sure they get a free education but there is so much they have to do to get that education. do you think they stop working because the season ends? would love to see you people who are so against paying players or at least giving them a decent amount to live on get up at 5 in the morning and go work out then go to class then go work out after class then go to a study hall in the evening then get up and do the same thing the next day.

  19. ajarkoski says: Jan 22, 2014 1:13 PM


    They get free uniforms and free dry cleaning for them not to mention the polishing done on their helmets for every game. The players a re pampered enough.

  20. mogogo1 says: Jan 22, 2014 1:48 PM

    dmvtransplant says:

    @ mogogo1

    I’m so tried of Morons like you disrespecting Maryland’s uniforms. It’s our state flag and we’re proud of it. And unlike some states we don’t have to argue about heritage vs hate with a flag we support.

    Actually, the gigantic letters spelling out MARYLAND on the back of the helmets is the most hideous part. Under Armor must not think you know what your flag looks like.

  21. fitz79 says: Jan 22, 2014 2:37 PM

    “This deal should assure that the Irish stay relevant for the foreseeable future.”

    Why? I’m a Notre Dame guy but we gotta get it done on the field. Equipment purchases do not a dynasty make. If anything the NBC deal helps keep ND nationally relevant.

    Golson is back this year. I’m ready for another run towards the BCS.

  22. mancave001 says: Jan 22, 2014 5:50 PM

    And the players won’t see a dime. How is that right?

  23. normtide says: Jan 22, 2014 6:53 PM

    Yea, this poor players. All they get is a six figure education, elite football training, elite medical care, elite nutrition, elite work out facilities, on campus pampering, female adulation, elite tutoring, national exposure, travel, fast track to millions from the NFL, swag, fan following for life, …… the list goes on. Stop acting like it is slave labor. Please, oh please, I hope some institution takes advantage of my children like this. Ask anyone who is going to college, working to pay their way, and are not being cheered on by millions of people, how they would like to change places with these athletes. On Jan 22, 2014 4:50 PM, “CollegeFootballTalk” wrote:

    > mancave001 commented: “And the players won’t see a dime. How is that > right?”

  24. alligatorsnapper says: Jan 28, 2014 8:14 AM


    My sentiments exactly. I am not going to direct my children and push them into something they are not really interested in. I have to admit it took some getting used to for my first boy to gravitate toward soccer. Soccer! Futbol! Ugh. I did not say anything, but I did show him photos of myself playing football at his age, but he still wanted to play soccer.

    I would want to see the scholarships and aid be at least equal to the cost of education, which in some schools it does not and even the football players have to come up with other sources of funding to take care of $2000 to $10,000 a year. With the practice times and games, etc. it is hard for some athletes to have a job outside of school, though some find schedule accommodating jobs in the student union, library, cafeteria, etc.

Leave a Reply

You must be logged in to leave a comment. Not a member? Register now!