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Texas AD wants to take football south of the border

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Texas athletics director Steve Patterson has grand plans for the future of Texas Longhorn football. Aside from winning championships, Patterson wants to grow and expand the Texas football program beyond the borders of not only Texas, but also the country.

According to Austin American Statesman, Patterson has interest in Texas football playing a game in Mexico City.

Putting together a game in Mexico City would likely require moving a Texas road game to a neutral site in Mexico City, which means getting an opponent to agree to such a move. This is because it would be unlikely Texas would give up a home date for such a game. And you can forget moving the Oklahoma game out of the Cotton Bowl.

The idea of playing a game outside of the United States is certainly nothing new. Penn State and UCF will open the 2014 season in Ireland. Notre Dame and Navy did so to open the 2012 season and future game sin Ireland are already being lined up as well. College football has been played in Mexico on a regular basis for decades as well, although not quite on the same level of play that Texas would bring to the table. The Aztec Bowl has featured a number of all-star players from the Division 2 and Division 3 schools in a game against a team of Mexican all-stars. The game was first played in 1950 and was played most years through 2011, and it has featured an NCAA-sanctioned team since 1973.

Patterson’s view is not limited to the nation to the south of the Texas border though. A vision to grow the Texas brand across the Pacific Ocean is also on the table.

Pac 12 commissioner Larry Scott has previously expressed interest in growing the conference brand across the Pacific Ocean as well, making note of an increasing Asian influence through the conference’s membership and the connections that could be put in place to help grow the Pac 12 Network and conference branding. Patterson seems to have a similar desire for Texas, although how easily that vision can be put in to focus at Texas remains to be seen. For now, Patterson has smaller goals to keep him busy, such as increasing annual revenue and the search for more television partners to carry The Longhorn Network.

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11 Responses to “Texas AD wants to take football south of the border”
  1. drsportsjock says: Jan 29, 2014 1:10 PM

    This is music to DrSportsJock’s EARS! Catch a little college football, drink some tequila, and take in a donkey show or two. Thanks. -DrSportsJock

  2. thefiesty1 says: Jan 29, 2014 1:38 PM

    Why? They are already here.

  3. mogogo1 says: Jan 29, 2014 1:54 PM

    I can’t imagine any Big 12 team agreeing to give up a home date. That would leave non-conference games. There are plenty of smaller programs who’d agree to this, but not sure if winning 80-0 against a total no-name would be enough to hype a game in Mexico City.

  4. imaduffer says: Jan 29, 2014 2:24 PM

    They already played a game in Mexico, it’s called the Alamo Bowl.

  5. mikefoxtrottango says: Jan 29, 2014 2:40 PM

    Patterson meant futbol, not football.

  6. ballin99999 says: Jan 29, 2014 4:56 PM

    Yeah I hear Mexico is real safe these days

  7. Deb says: Jan 29, 2014 5:36 PM

    Oh, for Pete’s sake! What is it with these expansionist obsessives??? First it’s Goodell with his incessant harping on expanding the NFL to Europe, Canada, and Mexico. Then when you think you can escape his megalomania by relaxing into the world of college ball, you run into this Patterson guy.

    Let’s ship the pair of them to Sochi and hope they get lost on a ski trail somewhere.

  8. ancientcougar says: Jan 29, 2014 5:58 PM

    Can’t figure a game in Mexico City….I had some friends transferred there in the ’80s and they couldn’t handle the air pollution then…Can’t imagine what it is like now….the player’s will be gasping for air by the second quarter.

  9. artworkworld says: Jan 29, 2014 6:40 PM

    I actually like this idea. If they do it often enough, they could become the team for Mexico. It couldn’t hurt recruiting & licensing sales.

  10. thefiesty1 says: Jan 29, 2014 9:20 PM

    Mexico can get their own team. This is America. No abla especial.

  11. 8to80texansblog says: Jan 30, 2014 10:14 AM

    This is actually very smart. Hate Jerry Jones all you want (and I do.. a lot) but the man is a brilliant business man and did this in the 80’s. He built a brand there and now dominates that market.

    I could easily see Texas doing the same thing.

    As far as the short sighted and narrow minded comments from thefiesty1… Texas has been a Hispanic majority for a while now, you need to get over it and adapt…. or move to Michigan….

    And your Spanish needs work….

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