Last week Notre Dame signed off on a new apparel partnership with Under Armour, abandoning Adidas in the process. Just this week Tennessee also parted way with Adidas and signed on with Nike. By now we understand just how valuable sports apparel partnerships are for schools. Not only are companies like Nike and Under Armour designing unique uniforms to show off their partnering football programs (and basketball), but they are shelling out big bucks for the right to do so.
According to a report by San Antonio television station KENS 5, Texas, Texas A&M and Texas Tech combined to receive $4.1 million in cash from their uniform partners in addition to $5.5 million in fee equipment. Coaches are also getting incentives inserted in to contracts for wearing certain apparel from the apparel contracts as well. Texas Tech head coach Kliff Kingssbury was paid a base salary of $300,000 but received $1.55 million through media and apparel agreement. It is a worthwhile investment for companies like Nike and Under Armour because fans spend ver $4 billion in logo-branded t-shirts, sweatshirts, hats and equipment to support their favorite schools or use the same caliber of equipment.
All of this leads to just one more question that is often brought up in the recent state of the NCAA.
“The NCAA players are not billboards affixed to the tops of buildings along highways, but when you consider all of the tight shots that appear after a play takes place, and before the replay, those tend to be head shots, just below the shoulders, and miraculously, that’s where the corporate logos are,” Ed Desser, an expert witness in the Ed O’Bannon lawsuit against the NCAA, said to KENS 5.
“The players are not allowed to get salaries,” Dresser said. “They’re not allowed to get anything but very trivial per diem. They’re not allowed to do endorsements.”
This report comes days after Northwestern players introduced the college players union initiative, one that if successful could start to cut a sliver of the apparel income pie for the players at some point.
Turns out Steve Spurrier isn’t the only iconic college football figure to retire this week.
Texas announced Tuesday evening Bevo XIV has been diagnosed with bovine leukemia and has been retired to his pasture, effective immediately.
Bevo XIV missed Saturday’s stunning upset of then-No. 10 Oklahoma with what the school called a “life threatening” illness, and rumors circulated around the internet this week he had passed away.
Bevo XIV officially hangs up his horns with a 106-41 record with two national championship appearances.
There is no word at press time on a possible debut of Bevo XV.
Urban Dictionary defines “Clemsoning” as “the act of an inexplicably disappointing performance, usually within the context of a college football season.”
Clemson head coach Dabo Swinney was asked about the phenomenon following the Tigers’ destruction of Georgia Tech Saturday and promptly went off. The question, asked by ESPN’s David Hale, was in reference to Swinney’s program shaking the label – Saturday marked Clemson’s 34th straight win over an unranked opponent – but Swinney didn’t see it that way.
Armed with some new facts (Clemson SID Tim Bourret noted 50 teams have fallen as ranked opponents to unranked foes since the Tigers last did so on Nov. 19, 2011), Swinney again targeted the “Clemsoning” label.
“I think it’s an agenda. It’s just bias,” Swinney told the Charleston (S.C.) Post & Courier Tuesday. “People are uneducated. They’re just ignorant and lazy because they’re not looking at the facts. If they did, they’d be focused on other schools and not Clemson. They’d be dialed in on what Clemson has done. There aren’t three other schools in the country as consistent as Clemson, in all aspects.”
I hate to break it to you, Dabo: you are absolutely correct, but the term, as they say, has been coined.
Just go beat Florida State, beat South Carolina, win the ACC and win a national title and maybe Urban Dictionary will delete that pesky page out of a sign of respect.
Also, No. 5 Clemson hosts unranked Boston College on Saturday. This would be a very, very unfortunate time for the Tigers to suffer an upset.