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Report: Nearly $10 million in cash and equipment given to Texas, Texas A&M and Texas Tech from apparel partners

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Last week Notre Dame signed off on a  new apparel partnership with Under Armour, abandoning Adidas in the process. Just this week Tennessee also parted way with Adidas and signed on with Nike. By now we understand just how valuable sports apparel partnerships are for schools. Not only are companies like Nike and Under Armour designing unique uniforms to show off their partnering football programs (and basketball), but they are shelling out big bucks for the right to do so.

According to a report by San Antonio television station KENS 5, Texas, Texas A&M and Texas Tech combined to receive $4.1 million in cash from their uniform partners in addition to $5.5 million in fee equipment. Coaches are also getting incentives inserted in to contracts for wearing certain apparel from the apparel contracts as well. Texas Tech head coach Kliff Kingssbury was paid a base salary of $300,000 but received $1.55 million through media and apparel agreement. It is a worthwhile investment for companies like Nike and Under Armour because fans spend ver $4 billion in logo-branded t-shirts, sweatshirts, hats and equipment to support their favorite schools or use the same caliber of equipment.

All of this leads to just one more question that is often brought up in the recent state of the NCAA.

“The NCAA players are not billboards affixed to the tops of buildings along highways, but when you consider all of the tight shots that appear after a play takes place, and before the replay, those tend to be head shots, just below the shoulders, and miraculously, that’s where the corporate logos are,” Ed Desser, an expert witness in the Ed O’Bannon lawsuit against the NCAA, said to KENS 5.

“The players are not allowed to get salaries,” Dresser said. “They’re not allowed to get anything but very trivial per diem. They’re not allowed to do endorsements.”

This report comes days after Northwestern players introduced the college players union initiative, one that if successful could start to cut a sliver of the apparel income pie for the players at some point.

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9 Responses to “Report: Nearly $10 million in cash and equipment given to Texas, Texas A&M and Texas Tech from apparel partners”
  1. thefiesty1 says: Feb 1, 2014 9:40 PM

    Just another reason Texas has the highest athletic budget in the country. One of these days we will be talking about REAL money.

  2. rcali says: Feb 1, 2014 10:03 PM

    4 years of college and I never got a free t-shirt or other workout apparel. Nobody ever flew me across country in a airplane to stand on the sidelines either. Don’t even get me started with my student loans. If u can get that scholly for spiking a volleyball, I’d say life is pretty fair.

  3. djshnooks says: Feb 2, 2014 4:43 AM

    You didn’t make billions of dollars for the NCAA and your school, and have others capitalize off you and your likeness…or risk your well-being in the process of doing so.

    Pretty big difference.

  4. bballnut50 says: Feb 2, 2014 9:05 AM

    yes a big difference, they get a FREE education, FREE room & board & some $$ the rest of the students…TAKE OUT LOANS!! Really BIG DIFFERENCE!! Finally, just understand this will be for ALL student players, not just MENS football & basketball…ALL SPORTS!! Men & WOMEN…now you get it?

  5. lowtalker says: Feb 2, 2014 10:40 AM

    I think the athletes receive plenty already but would sure not object to having their school also be allowed to give them $300-500 a month for spending money. If you do not think the athletes are getting something of value I think you are dreaming. Ask a parent who is paying for their child to attend Georgetown, Butler, Creighton, Duke, northwestern, etc . . . I think they would love to have their child on an athletic scholarship.

  6. irishdodger says: Feb 2, 2014 11:50 AM

    …the athletes ARE allowed to wear thousands of dollars of free Nike/UA/adidas gear from head to toe. Any fan that’s shopped at their favorite team’s bookstore know that stuff ain’t cheap.

  7. sportsnut101 says: Feb 3, 2014 9:37 AM

    The coaches should not get a bonus like that. That’s just nuts
    And why is it illegal for a kid in NCAA to get more then 500 in gifts but the school can get 5.5 mill in gifts Wth is wrong there

    This NCAA is horrible with its rules
    Texas has sucked recently.

  8. 8to80texansblog says: Feb 3, 2014 9:54 AM

    This is not news…..

    The fact that sporting goods manufacturers pay universities to use their gear is not a new phenomenon…. And this $10MM split over 3 schools and 3 different manufacturers is not that big of a number considering that Notre Dame just signed a deal to almost match that number themselves….

    What’s next, an article about how college coaches are the highest paid state employees?

  9. 8to80texansblog says: Feb 3, 2014 10:01 AM

    To be honest… Adidas losing ND and Tennessee is a good thing for my Aggies. Other than Michigan, A&M is now probably Adidas most important collegiate contract.

    A&M had the 2nd most total viewers nationally last year, behind only Alabama. Something like 5.2 million a game on average.

    A&M will have a lot of leverage now renegotiating their deal with Adidas.

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