The Fort Worth, Texas-based bowl game has another appropriate sponsor line dup. The Armed Forces Bowl is now sponsored by Lockheed Martin, a company known for their manufacturing and production of defense technology. The bowl game operators announced a three-year deal for the new sponsorship Friday.
According to a press release, the deal in place is a three-year deal starting with the 2014 season’s game and running through the 2016 season. An option for an extension is available and can be sorted out at a later time. The financial details of the deal have not been reported.
“We are absolutely thrilled to have Lockheed Martin on board as the title sponsor of our event,” said Brant Ringler, Executive Director of the Lockheed Martin Armed Forces Bowl. “Their deep commitment to the armed services is a perfect fit with everything our bowl stands for. Having a world-renowned, local company involved with our game is going to be great for North Texas area football fans, participating universities and their fans; and most importantly the armed forces community we honor.”
The previous sponsor for the Armed Forces Bowl was Bell Helicopter, a company specializing in the production of military helicopters. Northrop Grumman is the sponsor of the Military Bowl.
The 2014 Armed Forces Bowl will be played in Amon G. Carter Stadium, TCU’s home stadium, between a representative from the American Athletic Conference and Army, if eligible. The date and time of the game has not been confirmed.