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New Michigan seating policy favors loyalty of fans

Pool Photo/Reuters Reuters

It did not take long for Michigan to change the general admission ticket plan. After just one season, Michigan will remove the general admission ticket policy and implement a new method that reportedly is aimed to favor loyalty of the fans who showed up to games in 2013.

According to, Michigan’s new ticket policy for students will give preference to those students who showed up for games on time last season, giving those students better seats in the Michigan Stadium student section. So those students who showed up early for the Akron game last season may get the edge over the students who showed up late for a home game against Minnesota.

“Our goal has always been for students to attend games and arrive early, and this new plan reinforces that goal,” Hunter Lochmann, Chief Marketing Officer for Michigan Athletics, said in a release issued by the university. “From the student perspective, feedback through [Michigan ‘s Central Student Government] as well as multiple surveys showed that sitting in reserved groups was the students #1 concern and this plan addresses that feedback. Michael and Bobby were great partners in helping create this solution.“

This is a great idea for Michigan at a time when schools around the country have battled attendance issues in general and with students. Alabama head coach Nick Saban criticized the attendance of the student section at some Alabama games last season, but the problems faced at Alabama were no different from those faced at any number of schools across the country, big and small. The issues at times are more noticeable at larger programs with larger stadiums. A noticeably late arriving student section can sometimes have any number of issues preventing them from having a packed section. Sometimes, such as at Penn State in recent years, it can be a tedious and slower process of having tickets scanned to ensure those sitting in the student section are indeed students.

What Michigan is doing is encouraging students to arrive on time, if not early, for all of the games. If it works, Michigan’s student section should be a tough ticket for years to come.

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9 Responses to “New Michigan seating policy favors loyalty of fans”
  1. ajarkoski says: Mar 11, 2014 8:14 PM

    This is going to go over like the proverbial lead balloon. Sounds good, but too time consuming and frought with what ifs and complaints. You cannot change the rules and grandfather in some
    prerequisited. Prediction – one season and done.

  2. dumbpollack says: Mar 11, 2014 10:31 PM

    Fans up there MUST be loyal to sit through that crap.

  3. clevelandschronic2 says: Mar 11, 2014 11:16 PM

    Who would want to sit and watch bitchigan choke every year??? Last time i checked they aren’t even the best team in the state(Michigan St). Every yr the bitchigan fans rant and rave about the top recruits they get, problem is (C)Hoke cant coach his way out of a paper bag. Yet MSU gets 3star recruits and they end up the better team in the state! Bitchigan will be terrible again, just watch.

    BTW its 11:16 and Bitchigan still sucks

    Go Bucks

  4. sportsbastard says: Mar 12, 2014 12:46 AM

    Don’t play so many noon games if you want students there on time. It isn’t rocket science.

  5. chunkala says: Mar 12, 2014 9:57 AM

    Hilarious. This just in, Ohio State is still 0 for the SEC.

  6. dkhhuey says: Mar 12, 2014 1:52 PM

    Pay attention chunky – this is an article about Michigan.

  7. mtheparrothead says: Mar 12, 2014 9:44 PM

    Yet it’s full of Ohio trolls.

  8. brianjoates says: Mar 12, 2014 11:45 PM

    How do you get an Ohio state fan to leave….pay him for the pizza.

  9. polegojim says: Mar 14, 2014 12:25 PM

    Sure you genius’, they should listen to you guys. I guess U of M is clueless on how best to fill the largest football venue in the country… Perennially.

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