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No beer for you: Big House to stay dry, UM AD says


Along with the World’s Largest Outdoor Cocktail Party (probably), it appears that one of the largest sporting venues in the world will remain alcohol-free as well.

Amid the push by some schools across the country to serve alcohol in stadiums during football games, Michigan athletic director Dave Brandon told Monday that his institution has no intention of joining the growing trend.  Brandon pointed to the liability issue as well as all of the headaches such a move would bring.

“You’ve got to set up places to vendor this stuff and you’ve got to make sure you’re selling it to the right people, not the wrong people,” Brandon said, “and then you’ve got to deal with all the ramifications of alcohol being served in an area where you’ve got a lot of young people and a lot of underage people.

“Sometimes people lose track of the fact that we have to organize and manage 110,000 to 115,000 people all in one tight space, and get them in there and out of there safely. I don’t think serving alcohol is going to make that job any easier.”

Both Minnesota and West Virginia have sold alcohol at football games the past couple of years, and reportedly have seen a decrease in alcohol-related incidents inside their respective stadiums.  Many other stadiums, including some in the Big Ten, allow alcohol sales to those in premium seating areas.

UM does not serve any alcohol inside of the Big House, including those in luxury boxes.

Last week, it was reported that, despite the growing demand and pressure from fans, it’s “highly unlikely” alcohol will be served inside the stadium for the annual Florida-Georgia game.  The SEC is expected to take up the alcohol issue at its annual spring meetings.

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11 Responses to “No beer for you: Big House to stay dry, UM AD says”
  1. iwishwvuwouldbeatbama says: Mar 17, 2014 9:23 PM

    They are going to need to drink after all the butt-whop ping’s they got coming this season. There is a head coach in Arizona smiling right now!

  2. jollyjoker2 says: Mar 17, 2014 9:28 PM

    just a weenie on a power trip…having said that, there isn’t that much cash in it after you pay security and stuff.

  3. musketmaniac says: Mar 17, 2014 9:51 PM

    isn’t much cash in it, security? Wtf 7.50 for 16 ounce paper cup of beer. Draft beer at that .17¢ for the ale .2 1/2 ¢ for the cup .5¢ if they put their logo on it. Adding security maybe but the police handle a ton of it for free. And selling beer does not necessarily mean more drinking. Wvu seemed to have tighter grip on the party control outside of the stadium as well.

  4. thefiesty1 says: Mar 17, 2014 9:51 PM

    Dave needs to have a conversation with Mr. Patterson at Texas. $8.00 for a beer? Give me a break. It’s nothing but another money grab. And I thought DeLoss had retired.

  5. manik56 says: Mar 17, 2014 10:26 PM

    The stadium has like two bathrooms. He is doing everyone a favor.

  6. cfballfan1 says: Mar 17, 2014 11:15 PM

    Lil Davey would rather extort more $$ from blue – haired alum than make it one beer at a time like the blue collar *sniff* masses.

  7. jollyjoker2 says: Mar 17, 2014 11:19 PM

    security incidents actually decrease when you add alcohol in stadiums..and no, 8 dollar beer doesn’t exactly rake it in.. You have to actually have customers willing to spend 32 bucks to even get close to getting buzzed. hardly a big market.

  8. dumbpollack says: Mar 18, 2014 7:26 AM

    1st of all it’s not “dry” in any college stadium (BYOB).

    2nd, they need alcohol up there to sit through that crap. Oh wait, Brady is the best thing since sliced bread.

    Go Bucks

  9. Professor Fate says: Mar 18, 2014 11:30 AM

    Good. If you need to drink while watching a game just go to your favorite bar or stay home.

  10. donjsmith says: Mar 18, 2014 12:01 PM

    if I had to watch that stiff play QB every game, I’d be begging for them to sell heroin…

  11. onlyoneleft says: Mar 18, 2014 3:10 PM

    The guy has a lot of common sense.

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