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Corporate sponsorship claims another classic bowl name

TaxSlayer.com Gator Bowl - Ohio State v Florida Getty Images

First Capital One took over the Citrus Bowl, then Chick-fil-A took over the Peach Bowl.

A corporate sponsorship will claim another traditional bowl name, as one of college football’s longest running bowl games will drop its traditional name next season. Say good-bye to the Gator Bowl, and say hello to the TaxSlayer.com Bowl.

TaxSlayer.com became the bowl game’s official sponsor in 2012, but it kept the Gator Bowl title in the name of the game. That will change next season, when the game drops “Gator” from the name and will rebrand as the TaxSlayer.com Bowl. In addition, the game will move from the traditional January 1 date to one day later, on January 2.

The Gator Bowl has bowl tie-in deals with the Big Ten and SEC. Last season’s game saw Nebraska clip Georgia, 24-19. It was the second straight win for the Big Ten over the SEC in the Jacksonville-based bowl game. Northwestern edged Mississippi State the previous season.

Corporate sponsorships are in place for almost every bowl game and are just as commonly integrated into the bowl’s name and logo. Fortunately, it seems as though the biggest bowl games out there should be holding on to their traditional names for a while. The Rose, Orange, Sugar and Fiesta all appear safe from this disappointing trend, as does the Cotton Bowl.

Brett McMurphy of ESPN.com was first to report (via Twitter) the name change for the bowl game.

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12 Responses to “Corporate sponsorship claims another classic bowl name”
  1. theworkhorsebackdotcom says: Apr 3, 2014 9:07 PM

    There’s just too much money in given up these traditional names. Unfortunate as it is, that is the cost of doing business in today’s sports world.

  2. nextmanup81 says: Apr 3, 2014 9:21 PM

    Can’t wait until College Football players can finally strike and get some of this money. Sleaze ball NCAA Administrators, AD’s and Bowl Directors have milked every penny out of the tradition of College Football with total disregard for the fan experience and value of the player. Keep on changing these bowl games to be named after their Corporate Sponsors, keep on paying yourselves massive pay checks and yearly bonuses – just remember that fat pigs end up getting slaughtered.

  3. manik56 says: Apr 3, 2014 10:02 PM

    I still go Jacobs Field whenever I go to a baseball game in Cleveland.

  4. bat42boy says: Apr 3, 2014 11:01 PM

    What a stupid name for a bowl game. You can’t tell where it is playing at. Just like all the stupid names for sports stadiums, arenas and ball parks. You have no idea where they are located. More graft and greed in all areas of sports, college and pros. What has our country come to. God Bless America!

  5. lawson1974 says: Apr 4, 2014 4:21 AM

    In my own conversations I still refer to the Peach Bowl or Citrus Bowl. I probably sound like an idiot to anyone under 21 or people that arent hardcore fans, but so what.

  6. thegonz13 says: Apr 4, 2014 7:51 AM

    Coming soon to a stadium near you… the Preparation H Bowl!

  7. kosarkid says: Apr 4, 2014 8:39 AM

    I want to see the Kohler Toilet Bowl, the two worst teams play in it. It’d be more watchable than some of the other 45 bowl games.

  8. keltictim says: Apr 4, 2014 9:29 AM

    Ahh capitalism. Gotta love it!

  9. polegojim says: Apr 4, 2014 9:51 AM

    @thegonz13 – yes, not far off, but there’s still a few bumps to get over.

  10. Professor Fate says: Apr 4, 2014 11:07 AM

    I’m finding it difficult to get too worked up over this. Sponsorship money pays the bills. Certain people get too much of the money, but that’s the way it is.

    I tend to look at the teams playing in the game, not the name. Once “sponsors” start paying to have teams named after them I’ll probably quit watching entirely, but this isn’t the breaking point.

  11. steeler1nation says: Apr 4, 2014 2:37 PM

    @kelttictim:
    How’s that Socialist president working out for us?

  12. longtallsam says: Apr 4, 2014 10:18 PM

    I can understand the bowls wanting the corporate sponsors and their big bucks, but are the sponsors so egotistical that it can’t just be the Taxslayer Gator Bowl, instead of dropping Gator entirely. that is a little more palatable.

    And the media is a big part of the problem. If the media would just continue to call them by the traditional names, like some of us individuals do. The sponsors can’t force the media to use those awful names, but sportswriters and other media just suck right up and kiss ass.

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