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Atlanta poststseason game officially a Peach of a bowl again

Peach Bowl Logo

Late last week it was reported that the Atlanta postseason football game would be reconnecting with its past.  Monday, that reconnection was completed.

At a press conference earlier this afternoon — yes, they held a pres conference — it was announced that, henceforth, the Chick-fil-A Bowl will now be known as the Chick-fil-A Peach Bowl.  Known as the Peach Bowl from 1968-1996, Chick-fil-A came on as the title sponsor for the 1997 game.  In 2006, the word “Peach” was unceremoniously dropped from the bowl game’s name.

The reason for putting the Peach back into the bowl game is quite simple, as the press release explained: “The name change and new logo come as a direct result of the Bowl’s inclusion in the College Football Playoff where the use of a traditional moniker is required for the six top-tier bowls that will host the playoffs.”

The new logo referenced above, incidentally, can be seen in the upper right of this post.

“This is a remarkable day in our history when we can all come together as partners to celebrate these milestones,” said Gary Stokan, Chick-fil-A Peach Bowl president and CEO, in a statement. “This not only represents the beginning of our new era in the College Football Playoff, but a reconnection to our history and tradition by bringing the peach back into our name.Chick-fil-A’s agreement with ESPN and the Bowl allows us to continue a 17-year relationship regarded as one of the most successful in the industry.”

Along with the Cotton, Fiesta, Orange, Rose and Sugar Bowls, the Peach Bowl — sorry, Chick-fil-A, it’s simply the Peach Bowl moving forward — will be a part of the annual rotation of semifinal games as part of the new College Football Playoff, which will debut following the 2014 regular season and (thankfully) replaces the BCS.

The Peach Bowl will host its first semifinal following the 2016 regular season.  The postseason game will also bid for the rights to host the 2017 CFP championship game.

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9 Responses to “Atlanta poststseason game officially a Peach of a bowl again”
  1. acemanusa says: Apr 21, 2014 5:02 PM

    I frankly fear the playoff system expanding and instead of 4 teams, all six sites will one day host 12 teams. The BCS did it job like it or not it determined the NC every year. The two best teams usually played. Some may not have like two SEC teams playing for the title in 2011 but both were the best two teams. The fact it took 8 quarters for either to score a TD when Alabama finally scored a TD to go with 5 FG’s shows how great those defenses were. No other team played either close that year. Alabama and Ohio State both lost their shots last year, but if we had the playoffs in place both of them likely would have got a second shot.

  2. wwttww says: Apr 21, 2014 5:14 PM

    The peach should be, uhm, peach. Not metallic.

  3. musketmaniac says: Apr 21, 2014 6:22 PM

    and eventually it will be the chick filet acc-sec peach and espn bowl sponsored by PepsiCo at the Georgia Dome. Or the C.F. A-S -EBowl by P.C. in the G D. for short. May I please lay away Tickets for the 2022 game. You can have my sons kidneys and daughters virginity for a down payment.

  4. thefiesty1 says: Apr 21, 2014 6:29 PM

    Wow. Since 1968 huh? Just a babe in the woods. Trying to be one of the big boys. The Cotton and Sugar have been around since the late ’30’s. Drop the corporate sponsors. I’m not going to go get a chicken sandwich because they are sponsoring a bowl game.

  5. longtallsam says: Apr 21, 2014 7:40 PM

    It is a shame that it took the inclusion into the playoff, to get their proper name back. If the gutless media would just quit using the corporate names and just go by the traditional names, maybe we could get rid of some of these ridiculous bowl names.

  6. 700levelvet says: Apr 21, 2014 7:43 PM

    I like the curly fries….

  7. willnit says: Apr 21, 2014 8:30 PM

    Huh. Never seen curly fries at chic fil a.

  8. dmvtransplant says: Apr 22, 2014 1:15 AM

    I’m hoping the next bowl game is the KFC/Taco Bell Bowl

  9. gibbstastic says: Apr 22, 2014 9:55 AM

    acemanusa – it’s more likely to switch to an 8 team format first. 6 bowl rotation – 4 host quarter-fianls, 2 host semi-finals, open bidding for host of championship…

    and it’s nothing to fear.

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