Skip to content

Tide double$ multimedia rights with new deal

Money AP

And the rich just keep getting richer. A lllllloooooot richer.

As the debate rages as to whether student-athletes in general and football players specifically are getting the short end of the financial stick, Alabama confirmed to the Sports Business Daily Monday that it has reached an agreement with Learfield Sports on a new multimedia rights deal.  The website states that the new deal is worth at least $150-$160 million over the next 10 years.

For comparison’s sake, the Tide’s old deal with Learfield, which has been a media partner of the school’s since 1998, paid the athletic department in the neighborhood of $8 million.  The total could actually go above the $15-$16 million annually as, unlike the old contract, revenue-sharing above the guaranteed money is included; that clause could add millions per year to UA’s coffers.

Athletic director Bill Battle took advantage of an opt-out clause to rework the contract with Learfield.

“A lot of things have changed since the last time we negotiated a deal,” Battle told the website. “This option gave us a chance to look around the marketplace and see how things look now versus five years ago. Alabama has been on a pretty good roll since then.”

One huge difference from Learfield’s perspective is that it will no longer have the third-tier rights to Tide football games; those rights now fall to the SEC Network, which will pour additional dollars into the coffers of Alabama and its 13 other conference mates.

On a national scale, the new deal puts Alabama in the neighborhood of the rarefied financial air previously reserved for Texas and Notre Dame. The former currently earns $25 million annually — $15 million of which comes from the Longhorn Network — for its multimedia rights while the latter, thanks in large part to its deal with NBC, is somewhere in the $25-$30 million-a-year range. The Tide did leapfrog both Georgia and Ohio State, which the SBD reports pulls in $11 million apiece on its multimedia rights packages.

Permalink 11 Comments Feed for comments Latest Stories in: Alabama Crimson Tide, Big 12 Conference, Big Ten Conference, Georgia Bulldogs, Independents, Notre Dame Fighting Irish, Ohio State Buckeyes, Rumor Mill, Southeastern Conference, Texas Longhorns, Top Posts
11 Responses to “Tide double$ multimedia rights with new deal”
  1. liverpoolred04 says: Apr 21, 2014 2:20 PM

    Yay, they can buy more escalades, and houses for parents.

  2. jpiro says: Apr 21, 2014 2:32 PM

    Much needed. The price of deer antler spray is skyrocketing.

  3. rponciano says: Apr 21, 2014 3:26 PM

    Mark Emmert=ME
    Some Quotes”It takes a long time to get change”
    How about doing something about it?

    “Calm and sense has to be used by Universities”
    How about you and and your enforcement staff use a little calm and sense!”

    Integrity, fairplay, and accountability is your slogan: How about demonstrating just a shred of any of the those three!

  4. Deb says: Apr 21, 2014 5:31 PM

    Good for the university! At least Saban is a rare coach who realizes college athletes should receive some compensation so they don’t wind up telling the national media they’re going to bed hungry.

  5. dhardy8207 says: Apr 21, 2014 6:14 PM

    liverpoolred04 says;

    “Yay, they can buy more escalades, and houses for parents”..

    ———————————————————

    Yes or rennovate their QB’s pappy’s church….Cam didn’t choose the barnyard for free…

  6. musketmaniac says: Apr 21, 2014 6:25 PM

    I don’t know why this is an issue. Teams should Market themselves, whats wrong with a game you can’t lose, don’t have to pay the visiting team. and shouldn’t have to split the money with your conference.

  7. 700levelvet says: Apr 21, 2014 7:41 PM

    Big Mac ‘s and fries for everyone!!!!!

  8. musketmaniac says: Apr 22, 2014 11:22 PM

    I thought I posted that about the spring game

  9. packerbadger says: Apr 23, 2014 1:48 PM

    Now their players will be compensated closer to the NFL pay scale. Might be able to keep them in “school” a bit longer. Trouble is, is that they have only so many Underwater Basketweaving classes and Football 100 and Football 101 classes. Good time to start the “See Jane Run” English class for their football players…

  10. packerbadger says: Apr 23, 2014 1:49 PM

    Deb says:
    Apr 21, 2014 5:31 PM

    Good for the university! At least Saban is a rare coach who realizes that his college athletes should receive more compensation than they already do.

    *fixed*

  11. musketmaniac says: Apr 23, 2014 9:52 PM

    music appreciation 101 movie appreciation 201

Leave a Reply

You must be logged in to leave a comment. Not a member? Register now!