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The ACC doesn’t want you to know about its new logo

Navy v Duke Getty Images

The ACC is holding the annual spring meetings this week, a precursor to the football media days scheduled later this summer. In addition to voting in favor of an eight-game conference schedule in football and moving the basketball tournament up a day, it seems a brand new logo has been leaked as well. The only thing is, the conference did not want it to come out just yet, as if that had a chance of actually happening in this day and age.

Brett McMurphy of took to Twitter to share an early look at the new logo…

You have to love the message attached to the first logo. A conference making even the slightest of changes to a logo is sure to draw attention, no matter how subtle or drastic, but we all know that as soon as you add a message asking to keep the logo private that you are just inviting pictures to leak. Perhaps that was all a part of the master plan anyway!

As for the logo itself, assuming this is the final version of an updated logo for the conference, you can see the conference is going for a bit edgier look. This logo is a bit more modern but keeps some of the basic elements alive in the simplicity of the logo. Change often is hard to accept, but this logo is not all that bad. That said, what was really long with the old logo?

What do you think about the new logo? Thumbs up or thumbs down?

Permalink 19 Comments Feed for comments Latest Stories in: Atlantic Coast Conference, Rumor Mill, Top Posts
19 Responses to “The ACC doesn’t want you to know about its new logo”
  1. 8to80texansblog says: May 13, 2014 5:36 PM


  2. thefiesty1 says: May 13, 2014 6:09 PM

    What’s new about it?

  3. onebigredrocket says: May 13, 2014 6:29 PM

    Cutting edge.

  4. mogogo1 says: May 13, 2014 7:03 PM

    Possibly the fastest design turnaround in history. You can imagine the design meeting: “Try to stay with me on this one… We’re going to take their old all caps logo and use a new font. Any questions? Great, now email it over and bill them.”

  5. sportsguy3434 says: May 13, 2014 7:31 PM

    Watch the real one be totally different. So much for entrusting the secret

  6. psl1196 says: May 13, 2014 7:48 PM

    You know Nike didn’t do this new design because (1)the line underneath would be a giant swoosh, (2) the logo would look terrible, and (3) there would be a press release explaining how the new logo is really honoring the league’s heritage, not destroying it…

  7. canetic says: May 13, 2014 8:08 PM

    Well I guess the C’s kind of look like crab pinchers.

  8. Deb says: May 13, 2014 8:31 PM

    My what a lovely … humus … color they’ve chosen. And so much of it in that first photo.

    The second photo is nice. Less chickpea, more blue. They should stick with that.

  9. cubano76 says: May 13, 2014 8:43 PM

    I liked the old one.

  10. drummerhoff says: May 13, 2014 8:49 PM

    Reminds me of the AAC logo …as does the quality of football play.

  11. jimmy53 says: May 13, 2014 9:34 PM


    You mean the type of play that won a National Championship?

    Or the type of play that won 7 bowl games?

    Or the type of play that had 42 players drafted?

  12. classyjacklambert says: May 13, 2014 10:03 PM

    Don’t forget two BCS games Jimmy53. Drummerhoff just likes to hate because his team lost to an ACC team this year and his world was shattered. The new logo isn’t exactly revolutionary though…

  13. drummerhoff says: May 13, 2014 10:47 PM


    One team won a national champion not a conference.

    The conference didn’t win 7 bowl games.

    42 drafted … The vast majority will never play a down … Like so many late round picks before them.

    My team didn’t lose to any ACC team. I just don’t see much of a difference between the ACC and the AAC, other than FSU.

  14. atxcane says: May 13, 2014 10:47 PM

    “Shhh…the new logo isn’t released yet. We’re giving you a sneak peak but keep it secret until we unveil it on Memorial Day!”


    I find myself caring not so much about the new logo, but thinking what a royal asshat Brett McMurphy is.

  15. classyjacklambert says: May 13, 2014 11:06 PM

    Sorry Drummerhoff, thought you were a b1g fan and since they only have one team that’s ever even halfway decent, I figured you were a buckeye fan. Must be Purdue or something.

  16. drummerhoff says: May 13, 2014 11:27 PM

    No worries, Classy. I didn’t go to a b1g school, I just love college football & have for a long long time. To me the ACC will always be the 7 schools before FSU joined and 6 BigEast additions. This is why the ACC get the worst tv time slots…. Lots of noon starts on Saturdays instead of prime time and no jan 1 guaranteed game for the next 10 plus years.

  17. classyjacklambert says: May 14, 2014 12:04 AM

    That’s true! Except for the first half…

  18. jimmy53 says: May 14, 2014 10:02 AM


    The b1g won only 2 bowl games! lol! 2!

    While the ACC set a new record for number of teams in bowl games–see the discrepancy there?

    The b1g hasn’t had a top 10 pick in 6 years.

    The b1g only had 30 players drafted (4th amongst all conferences)

    To quote a recent 247Sports article focusing on the lack of talent in the b1g: “the Big Ten’s lack of talent near the top of these drafts is alarming. It’s not one year, or three years, it’s six years: one and a half graduation cycles.”

    Whether you like it or not, the ACC is: BC, Clem, Duke, FSU, GT, UL, UM, UNC, NC St, Pitt, Syr, UVA, VT, WF, and part-time member ND. That makes up 7 wins.

    If you would like to talk semantics–if you take away the UL and ND wins–the ACC still won more than twice as many bowl games as the b1g while setting the record # of conf. teams in bowls. LOL

    It’s fun to debate with someone who doesn’t have a leg to stand on….

  19. 8to80texansblog says: May 14, 2014 10:40 AM

    mogogo1 says:
    May 13, 2014 7:03 PM

    Possibly the fastest design turnaround in history. You can imagine the design meeting: “Try to stay with me on this one… We’re going to take their old all caps logo and use a new font. Any questions? Great, now email it over and bill them.”

    Don’t forget the underline…. #ControlU

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