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Boise State sells naming rights to Bronco Stadium

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In an effort to keep up with the college Joneses — or at least within earshot — football programs such as Boise State need to maximum any and all potential revenue streams.

That need, of course, leads to today’s development.

Following up on speculation that’s been growing the past couple of days, Boise State announced Wednesday that it has sold the naming right to Broncos Stadium to Albertsons LLC.  The home of the blue turf will henceforth be called Albertsons Stadium in honor of the food and drug retailer that was founded in Boise in 1939 and has since gone national.

While the deal is for $12.5 million over the next 15 years, Boise State will receive just 75 percent of that sum; the other 25 percent is earmarked for Learfield Sports, BSU’s marketing company that helped secure the deal. Still the athletic department will net in the neighborhood of $625,000 annually.

“Since the 1930s, when Boise State and Albertsons each began just a couple of miles away from each other, the two institutions have shared a passion for the community and for improving opportunities in higher education,” Boise State president Bob Kustra said in a statement. “It’s appropriate that in the year we celebrate the anniversary of the Albertsons Library, we announce this new partnership that also will benefit Boise State students for many years to come.”

With unlimited meals already approved and cost-of-attendance stipends fast approaching on the horizon, the cost of competing in big-time college football is set to increase substantially in the coming years. To his credit, athletic director Mark Coyle wasn’t shy in connecting those developments to today’s.

“There’s a lot of things that are coming down the pipe line,” Coyle said. “A lot of those things need to be defined, but these are things that will help our program to provide for our student-athletes in every way we can.

“We talk about providing a first-class experience to our student-athletes and when we are able to secure a partnership like this with Albertsons, that’s a difference maker for our program to help us address some of those concerns that are coming up in the future.”

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6 Responses to “Boise State sells naming rights to Bronco Stadium”
  1. benchwarmer42 says: May 21, 2014 5:24 PM

    Reblogged this on Rivals Rundown and commented:
    I hope Albertsons is going to match it with blue floors in all if their stores…

  2. bostonfrogs says: May 21, 2014 7:16 PM

    The company that makes blue toilet water really missed out on a golden opportunity here.

  3. lowtalker says: May 21, 2014 7:19 PM

    Whoever wins the naming rights, should then kick in some extra money to get the school to get rid of that ugly blue field.

  4. imaduffer says: May 21, 2014 7:33 PM

    $625,000 annually? Hell, Alabama couldn’t even have a starting backfield for that price.

  5. timh1955 says: May 21, 2014 10:11 PM

    I guess when a team only goes to bowl games like the Maaco Car Care Bowl $625,000 is a lot of money. To the big boy schools that amount is pocket change.

    imaduffer – Have you got anything to back up your comment or did Bama embarrass your team or do you even have a team?

  6. imaduffer says: May 22, 2014 1:43 AM

    @tim,

    When ever I want a chuckle all I have to do is play back Auburns’ winning touchdown against Alabama where all the fat boys of the Tide are trying to run down the field.

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