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New Pac-12 TV window could be an uphill battle in the East

Larry Scott

The Pac-12 has made it no secret it has a desire to rework the scheduling of games with television partners. Too many games on in primetime or on different nights has been a bit more of a problem for the conference than perhaps initially expected, and with other scheduling commitments for TV partners to fulfill, the Pac-12 has been buried under other programming options at times. As the summer meetings came to a close, the Pac-12 announced a decision to use a new, earlier TV window for games starting this fall.

The Pac-12 will begin scheduling some games for a kickoff at 11 a.m. PT, or 2 p.m. ET with the intent of cutting down on primetime games for the West Coast conference.

“This is a positive step for Pac-12 fans across the Conference,” said Pac-12 Commissioner Larry Scott in a statement released by the conference Sunday. “There has been an adjustment over the last two years with our new television agreement, and we believe fans – both in our stadiums and in the television audience – will benefit.”

Having games begin in the middle of the afternoon on the East Coast may seem like a good move for the Pac-12, but it is a plan that could still be presented with some concerns in the fall. The competition earlier in the day for broadcast time will still be crowded for the Pac-12 to try to wiggle in. The ACC, Big Ten and SEC all have games that start kicking off at noon on just about every Saturday in the fall (not to mention the AAC, MAC and Conference USA), and a second slate of games kicks off at 3:30 p.m. ET. The Pac-12 is going to have to have some must-see games kicking off in the 2 p.m. ET hour in order to sway many fans away from the available options already based in the East, and for many fans that is going to be a difficult transition to make.

There is still a benefit to scheduling games later for the Pac-12 in terms of total viewers the conference will receive. Not all games have to be scheduled for 10 p.m. ET kickoffs, but keeping some of the more high-profile games scheduled for East Coast prime time hours would still be the best option for the Pac-12.

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12 Responses to “New Pac-12 TV window could be an uphill battle in the East”
  1. icallbs81 says: Jun 8, 2014 7:46 PM

    The Pac 12 should expand and become the Pac 24… That weight college football as we know it would die. I play the old white people with money who take Quaaludes like they are raisins.

  2. dougwantstoramble says: Jun 8, 2014 8:34 PM

    I’m from the east coast, recent west coast move. The Pac-12 will have a hard time competing against that professional conference, the $EC…

  3. lbijake says: Jun 8, 2014 9:16 PM

    I thought Snoop Dogg and Tupac had the whole East Coast /West Coast matter settled.

  4. addict2sport says: Jun 9, 2014 1:55 AM

    It doesn’t matter what time kick off is. If Pac12 Network can’t reach a deal with FiOS and DirecTV a huge percentage of potential viewers can’t watch anyway.

  5. floridacock says: Jun 9, 2014 7:59 AM

    The SEC does not even have a deal with FIOS or DirecTV as of yet, here in the east. WTF??

  6. tubaplayingprof says: Jun 9, 2014 9:17 AM

    Increasingly, all I seem to read about this game that I love so much is money, revenue, tv ratings, “power” conferences, etc. Is anyone else just getting tired of the appropriation of all sports into marketing and branding competitions?

  7. kaspauf says: Jun 9, 2014 10:43 AM

    I don’t know about others on the east coast but I like watching the late night Pac-12 games, it makes the college football day seem longer and something to watch if a prime time game becomes a blow out, more options instead of having no games at all late at night.

  8. whoisedgy says: Jun 9, 2014 11:15 AM

    The choices are so many…that oftentimes I just opt out of watching any football except the one game that is most interesting to me.

  9. ancientcougar says: Jun 9, 2014 11:33 AM

    Another reason to add a (CST) team(Houston) to the league.

  10. dougwantstoramble says: Jun 9, 2014 12:08 PM

    Houston? What do they bring to the table?

  11. 8to80texansblog says: Jun 9, 2014 2:55 PM

    dougwantstoramble says:
    Jun 9, 2014 12:08 PM

    Houston? What do they bring to the table?

    Well Houston is the 4th largest city in the country and the 10th largest TV market.

    Houston would instantly be the 3rd largest market, and 3rd largest school by enrollment in the conference

    Plus it would give the PAC 12 a foothold in the uber fertile Texas recruiting ground.

    Not that I ever see it happening but it would be interesting.

  12. ancientcougar says: Jun 9, 2014 3:22 PM

    Houston over the past few years has had some very good teams with Art Briles, Kevin Sumlin and now Tony Levine at the helm. UCLA, Oklahoma State, Texas Tech, Mississippi State and Penn State have been some teams that have lost to UH during this period and all without the benefit of being in a “Power Conference”. I can’t imagine what this school could accomplish if they had the added prestige of being a part of the PAC 12 or the B1G. Oh, yes, they are just now completing a new Stadium as well.

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