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Premium seating will allow USC fans to get up close and personal

Cody Kessler AP

If you are a USC fan and have the money, this coming season you’ll be able to get about as close to your beloved Trojans without having to put on a pair of shoulder pads and a helmet.

Friday, USC announced a new, rather unique seating initiative: “Several enhancements to the fan experience at USC home football games–on-field suites and premium clubs located on the field and outside the Peristyle–will be introduced at the Coliseum in the upcoming 2014 season through a partnership between the USC athletic department and Legends, a global leader in hospitality and client services.”

The field suites — 10 of them, seating 16 individuals apiece – will be located just a few yards behind the east end zone of the Coliseum.  Don’t believe me?  Take a gander at an artist’s rendering of what the seating will look like:

USC premium seating

The lone detail missing from the school’s release is the cost.  I’m no economist, but I would assume they would tend to lean toward the pricey side.

Still, it’s a unique — and pretty damn cool — idea, one that other programs, if they have the room at their respective stadiums, might copy as football programs all across the country look for ways to boost attendance — and revenues.

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8 Responses to “Premium seating will allow USC fans to get up close and personal”
  1. thekatman says: Jun 14, 2014 2:53 PM

    Being in a high priced tent at ground level at an end zone location is not an enticing option. You can’t see the game from that spot, except when there’s action at your end zone, and that view would be limited.

  2. addict2sport says: Jun 14, 2014 3:16 PM

    Where are they moving the band?

  3. stoicpaisano says: Jun 14, 2014 4:31 PM

    ^ That’s a good question.

    VIPs sit near the concrete pad. Where do recruits on an official visit sit at SC? Probably not best to mix (even though they got a raw deal before and NCAA is close to toothless at this point) the two groups.

    Random anecdote: Worked a camp there in 2010 and my quads still hurt from climbing the stairs to the press box. Is there a potable water source there yet? Ironic since the stadium is next to a pool hall! Some modifications are needed but the history is unmatched.

  4. thefiesty1 says: Jun 14, 2014 6:10 PM

    Why would anyone pay extra to sit in the end zone at ground level? Some people have more money than common sense.

  5. canetic says: Jun 14, 2014 8:42 PM

    Those seats are terrible. You really can’t see anything from that perspective, even how many yards the players are gaining. You pretty much go by crowd noise. People who sit there are only going to be concerned about the “prestige” of sitting there.

  6. charles130 says: Jun 14, 2014 9:41 PM

    Makes about as much sense as the ones at the Cowboys stadium.

    $40,000 a year to stare at 53 giant butts.

  7. kvaldo1 says: Jun 14, 2014 10:48 PM

    The only way you can view a game from an end zone seat at field level is if the USC cheerleaders are in front of the suites the whole game…the hospitality folks will have their work cut out for them and will have to deliver great food and 60 inch television screens…good luck to those who buy this concept?

  8. sternf says: Jun 16, 2014 12:11 PM

    It’s U$C. It doesn’t have to make sense.

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