Fans of SMU football will have the option to enjoy an alcoholic beverage this season when watching the Mustangs in action. SMU will begin selling beer this season after a successful trial run yielded positive results during the basketball season.
According to Dan Wolken of USA Today, SMU reported a six-figure profit through the sales of beer and wine. The process to get the sale of beer approved was comprehensive and SMU is hoping their process will be considered the most responsible way to go about it. In the end, making some more money is great, but adding to the game-day experience is ultimately the goal.
“There’s a revenue component to it, for sure, but it was part of the experience fans wanted,” SMU AD Rick Hart told USA Today. “And we had zero alcohol-related arrests. We didn’t see a spike in any type of behavioral issues. I understand why it’s a topic that needs to be vetted, and it’s not for everybody.”
At a time when schools are looking to turn or add to a profit and provide for a better sports environment for fans, whether or not to offer alcohol to fans at a cost. West Virginia and Minnesota have shown positive results that continue to set the bar for other schools, and the idea continues to be spreading.
LSU AD Joe Alleva has said beer sales will eventually happen at LSU. On the other hand, Ohio State AD Gene Smith has said that will not be an option for Buckeye fans at Ohio Stadium. The same will be the case for Wolverine fans at Michigan Stadium.